Mis apuntes de Social Media
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What are some of the most influential tech/social media blogs? What accounts for their influence?

What are some of the most influential tech/social media blogs? What accounts for their influence? | Mis apuntes de Social Media | Scoop.it
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NextDraft's Dave Pell on why email is still the killer app

NextDraft's Dave Pell on why email is still the killer app | Mis apuntes de Social Media | Scoop.it

Todo lo que tenga que decir Dave Pell es siempre interesante, y más viniendo de una de las mejores colecciones de ensayos que puedes tener a mano como Tweetage Wasteland, así como la mejor newsletter que conozco NextDraft... Cuanta cosas la mar de interesantes

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What makes for good content strategy?

What makes for good content strategy? | Mis apuntes de Social Media | Scoop.it

Content strategy is all the rage. But what actually is it, and how can you make sure it's really driving your content project? How do you know it's effective?

Content is changing. All the time. Now, when we think of content, we tend to think of something that a user actively searches for, rather than the other way around.

So perhaps that makes the idea of content strategy a little odd. Surely content is fluid, always changing, always different? How can there be a formal policy behind it?

In fact, effective content strategy is a mix of creativity, planning and good, common-sense management. It's something that institutes formal ideas without losing a sense of flexibility.

But what really is it, why is it important and what should businesses be looking for when they come to seek the services of a content provider?

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The GoPro Army

How a scrappy little camera company turned its customers into a stoked sales force and became a $250 million industry.
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NTEN Webinar Reflections and Resources: The Unanticipated Benefits of Content Curation

NTEN Webinar Reflections and Resources:  The Unanticipated Benefits of Content Curation | Mis apuntes de Social Media | Scoop.it

"The Unanticipated Benefits of Content Curation: Reducing Information Overload" based on my feature article in the NTEN Change Journal in June with the same title. The main idea is that good curation skills can build staff expertise and avoid the pain of information overload. I covered the basics of content curation, how it differs from social sharing, the art and practice of curation, a frameworks to get started, examples of nonprofits using curation, the tools, and some techniques for minimizing information overload and managing attention.

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Content Curation Tips for Stellar Social Media

Content Curation Tips for Stellar Social Media | Mis apuntes de Social Media | Scoop.it
Peg Fitzpatrick present some fantastic tips for stellar content curation on social media.
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Why Marketers Should Embrace Tumblr As A Marketing Platform

Why Marketers Should Embrace Tumblr As A Marketing Platform | Mis apuntes de Social Media | Scoop.it
While Pinterest has gotten all the attention as of late, Tumblr has been quietly going about its business and becoming a very influential platform.
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To Aggregate, Syndicate or Curate…That is the question.

To Aggregate, Syndicate or Curate…That is the question. | Mis apuntes de Social Media | Scoop.it

Matices y puntualizaciones entre lo que es Content Curation y la sindicación y agregación de contenidos... En cierta forma, los dos últimos están incluidos dentro del primero

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Six Key Considerations to Driving Behavior Change with Content Marketing | Content Marketing Institute

Six Key Considerations to Driving Behavior Change with Content Marketing | Content Marketing Institute | Mis apuntes de Social Media | Scoop.it
Marketing is all about behavior and action. Here are six key things to consider for driving behavior change with content marketing.
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The Challenges of Using Social Media in the Financial Services Industry | Business 2 Community

The Challenges of Using Social Media in the Financial Services Industry | Business 2 Community | Mis apuntes de Social Media | Scoop.it
There are unique challenges when working with financial brands when developing their social media strategy and implementing it.
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Facebook, Twitter and Foursquare as Corporate Focus Groups

Facebook, Twitter and Foursquare as Corporate Focus Groups | Mis apuntes de Social Media | Scoop.it
Some companies are leaning on social media like Facebook, Twitter and Foursquare for advice on what products to bring to market.
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8 Ways to Find Great Social Media Content | Social Media Examiner

8 Ways to Find Great Social Media Content | Social Media Examiner | Mis apuntes de Social Media | Scoop.it
How content curation tools help you to find the best content to share and how content curation helps your business.
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