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How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs | Mind Your Business! | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates

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Prof. Hankell's curator insight, August 26, 2013 4:52 AM
Robin Good's insight:

 

 

A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.

 

From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.

 

Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 

 

In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.

 

 

Resourceful. Good examples and resources. 8/10

 

Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ ;

Sally Katsuta's curator insight, September 24, 2013 1:57 AM

Its great topic and I learnt the importance of social hubs with lots of examples. I also agree that social hubs are essential and key to gain more funs. I also enjoy to seeing those sites with blogs, pictures. thanks

Robert M's curator insight, August 2, 2014 7:55 AM

Its amazing how important social media has become in today's business world.

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LinkedIn Groups: Still a Valuable Resource or Waste of Time?

LinkedIn Groups: Still a Valuable Resource or Waste of Time? | Mind Your Business! | Scoop.it
LinkedIn groups are a great way to start and grow new relationships that can lead to mutually beneficial business opportunities.
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McDonald's Plans To Take Cheeseburgers And Chocolate Milk Off Happy Meal Menu and renaming it a Sad Meal

McDonald's Plans To Take Cheeseburgers And Chocolate Milk Off Happy Meal Menu and renaming it a Sad Meal | Mind Your Business! | Scoop.it

The chain will also issue french fry shampoo for bald customers

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LinkedIn Users Will Soon Know What Jobs Pay Before Applying for Them – Adweek

LinkedIn Users Will Soon Know What Jobs Pay Before Applying for Them – Adweek | Mind Your Business! | Scoop.it
Salary Insights adds estimated or expected salary ranges to open roles.
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Consumer-goods giant Unilever threatens to withdraw from Facebook and Twitter

Consumer-goods giant Unilever threatens to withdraw from Facebook and Twitter | Mind Your Business! | Scoop.it
The company, which owns Marmite, Dove and PG Tips, will not use platforms that spread fake news and breed division
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L.L. Bean scraps its century-old unlimited lifetime return policy - Portland

L.L. Bean scraps its century-old unlimited lifetime return policy - Portland | Mind Your Business! | Scoop.it
Company executives say too many customers abused the policy by returning worn-out items years after they were purchased.
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How to Run Your Own Annual Review –

December can be a challenging month for ambitious people. Work can slow to a crawl as holiday parties and end of quarter business planning seem to swallow up our time. It can seem like no one is…
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Best Buy is pulling CDs from stores, and people are freaking out

Best Buy is pulling CDs from stores, and people are freaking out | Mind Your Business! | Scoop.it
Reuters/Shannon Stapleton Best Buy recently announced that it will be pulling CDs from its stores due to an overwhelming drop in sales. Target is expected to follow suit. Despite the fact that more and more people are resorting t
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See How Big Brands Use Color to Become Unforgettable

If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about unicorns! I’m usually talking about unicorns in terms of paid search strategy — my theory is that…
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Why hiring the ‘best’ people produces the least creative results

Why hiring the ‘best’ people produces the least creative results | Mind Your Business! | Scoop.it
Complex problems undermine the very principle of meritocracy: the idea that the ‘best person’ should be hired. There is no best person.
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Bill Gates thinks AI taking everyone's jobs could be a good thing (MSFT)

Bill Gates thinks AI taking everyone's jobs could be a good thing (MSFT) | Mind Your Business! | Scoop.it


Bill Gates said that artificial intelligence is coming to replace some jobs, and there isn't a lot we can do to stop it.
But if it plays out like Gate
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Teen Shares How He Caught the Eye of a Hollywood Producer With YouTube

Teen Shares How He Caught the Eye of a Hollywood Producer With YouTube | Mind Your Business! | Scoop.it
When you grow by 1.7 million fans in just one year, it tends to turn a lot of heads.
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What it's like to work at Netflix's dying DVD business

What it's like to work at Netflix's dying DVD business | Mind Your Business! | Scoop.it
While Netflix's streaming business explodes, its DVD division continues to wilt. Here's what it's like to work for that business.
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Everyone Is Getting Hilariously Rich and You’re Not

Everyone Is Getting Hilariously Rich and You’re Not | Mind Your Business! | Scoop.it
The revolution will be ushered in by young people who are also cryptocurrency millionaires. Oh wait, they may be broke already.
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Are female-led companies the answer to sexual misconduct?

Are female-led companies the answer to sexual misconduct? | Mind Your Business! | Scoop.it
NEW YORK >> The Weinstein Co. thought it had found a path to survival. A group of investors led by a respected businesswoman offered to acquire the company, rebrand it and install a female-led board of directors. It was an eye-catching idea in a country where men dominate corporate boards in almost every industry.
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Customer Service Tip: The Power of Observation – Shep Hyken –

I was out to lunch with a colleague at one of our local St. Louis restaurants. Rico was our waiter and was taking great care of us. First came the bread and butter. He then took our drink order. He…
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Women frequently face harassment on networking sites — despite #MeToo 

Women frequently face harassment on networking sites — despite #MeToo  | Mind Your Business! | Scoop.it
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LinkedIn's Resume Assistant now available to Office 365 subscribers

LinkedIn's Resume Assistant now available to Office 365 subscribers | Mind Your Business! | Scoop.it
Last year, Microsoft announced Resume Assistant, which integrates with Word, and would show users writing a resume example profiles from the relevant area they are working in, pulled from real public profiles on LinkedIn, which could help resume writers polish their resume, include relevant skills and even decide on which training to pursue. This Resume …
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6 Reasons Why Smart Employees Underperform, And How That Can Be Fixed | Provide Support

6 Reasons Why Smart Employees Underperform, And How That Can Be Fixed | Provide Support | Mind Your Business! | Scoop.it
Why do your employees underperform? Нow to develop a strategy to keep them engaged and motivated? Find solutions in this article.
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I Asked 5,000 People How They Stay Passionate at Work. Here's What I Found

I Asked 5,000 People How They Stay Passionate at Work. Here's What I Found | Mind Your Business! | Scoop.it
How do you stay passionate at work? Morten T. Hansen details findings in his new book 'Great at Work.'
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Americans voluntarily quitting jobs as labor market tightens

Americans voluntarily quitting jobs as labor market tightens | Mind Your Business! | Scoop.it
The number of American workers voluntarily quitting their jobs jumped in December to the highest level in nearly 17 years, in a strong show of confidence in the labor market which further bolsters expectations of faster wage growth this year.
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Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates - Digiday

Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates - Digiday | Mind Your Business! | Scoop.it
Amazon is growing its advertising business faster than Google and Facebook and will continue to focus on programmatic, search and data products.
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6 Signs to Instantly Identify Someone With True Leadership Skills

6 Signs to Instantly Identify Someone With True Leadership Skills | Mind Your Business! | Scoop.it

What are the defining attributes of great leaders? That's the age-old question thought leaders and scholars galore have been attempting to answer in mountains of books and literature. 

 

While great leadership, to an extent, can be personal and subjective to the follower, there are universal principles you can't argue with (but you can try). Speaking of those thought leaders and scholars, here are six traits that keep surfacing over and over again in the leadership literature and best-sellers.

1. They challenge their own assumptions.

Great leaders may be smart and know a lot, but they are humble enough to recognize there are smarter people in the room that they can learn from. They don't restrict themselves from opinions and input outside of their own. They surround themselves with diverse perspectives to help them answer questions like, "How do I know my decision is the right one?" or "Is there a better course of action here?"


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Ann Zaslow-Rethaber's curator insight, February 2, 1:45 PM

Interviewing Manager Candidates is without a doubt the most important job any high level executive can do. 

 

How can you determine if someone truly has stellar leadership capabilities, and the skills needed to take your company to the next level?

 

Thanks to human behavior analysts, we have some solid indicators that if you pay attention, can give you some insights into a candidates strengths, and weakness.

 

Can you guess which 6 signs indicate a persons leadership abilities?

Ian Berry's curator insight, February 2, 4:27 PM
Good 6 I reckon
CCM Consultancy's curator insight, February 4, 12:21 AM

Great leaders may be smart and know a lot, but they are humble enough to recognize there are smarter people in the room that they can learn from. They don't restrict themselves from opinions and input outside of their own. They surround themselves with diverse perspectives to help them answer questions like, "How do I know my decision is the right one?" or "Is there a better course of action here?"

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How Automation Will Change Work, Purpose, and Meaning

How Automation Will Change Work, Purpose, and Meaning | Mind Your Business! | Scoop.it

The vast majority of humans throughout history worked because they had to. Many found comfort, value, and meaning in their efforts, but some defined work as a necessity to be avoided if possible. For centuries, elites in societies from Europe to Asia aspired to absolution from gainful employment. Aristotle defined a “man in freedom” as the pinnacle of human existence, an individual freed of any concern for the necessities of life and with nearly complete personal agency. (Tellingly, he did not define wealthy merchants as free to the extent that their minds were pre-occupied with acquisition.)

 

The promise of AI and automation raises new questions about the role of work in our lives. Most of us will remain focused for decades to come on activities of physical or financial production, but as technology provides services and goods at ever-lower cost, human beings will be compelled to discover new roles — roles that aren’t necessarily tied to how we conceive of work today.


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Ian Berry's curator insight, January 17, 7:26 PM
The final line is a key premise for us all to act on now "When our machines release us from ever more tasks, to what will we turn our attentions? This will be the defining question of our coming century."
CCM Consultancy's curator insight, January 18, 12:46 AM

Most ancient Greek philosophers prioritized contemplation over action as the pinnacle of human endeavor. Arendt did battle with this notion, arguing on behalf of action. Contemporary culture appears to agree. Ultimately, though, action and contemplation function best when allied. We have the opportunity — perhaps the responsibility — to turn our curiosity and social natures to action and contemplation.

John Lasschuit ®™'s curator insight, January 19, 9:30 AM

We should all be re-educated.

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The Internet Is Enabling a New Kind of Poorly Paid Hell

The Internet Is Enabling a New Kind of Poorly Paid Hell | Mind Your Business! | Scoop.it
For some Americans, sub-minimum-wage online tasks are the only work available.
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Facebook Launches Online Education Center For Businesses

Facebook Launches Online Education Center For Businesses | Mind Your Business! | Scoop.it
Google+, Google+, Google+ the folks at Facebook must be sick and tired of hearing about Google's new entry into social networking. Well the social

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