Neuroscience proves stories trump facts -- free download | Why we need to change our mind - Mind (un?)fitting the future | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

95% of the time our minds are on autopilot, and most of our decisions are made with minimal conscious involvement.


Via Dr. Karen Dietz, David Hain