Teaching Marketing Research
98 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Olga Kravets
Scoop.it!

Using Google Trends data for research? Here are 6 questions to ask

Researchers have used Google Trends data to investigate a number of questions, from exploring the course of influenza outbreaks to forecasting economic indicators. In Pew Research Center’s case, we…
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Why Every Software Team Needs an Anthropologist – Charles Pearson – Medium

Why Every Software Team Needs an Anthropologist – Charles Pearson – Medium | Teaching Marketing Research | Scoop.it
A few months ago I had the honor to appear on Design Details with hosts Bryn Jackson and Brian Lovin. I was, they said, the first anthropologist and first researcher to be on their podcast. Yay…
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

WATCH: The Myth of Asian-American Success and Institutionalized Invisibility

WATCH: The Myth of Asian-American Success and Institutionalized Invisibility | Teaching Marketing Research | Scoop.it
Look at the details, and the picture changes.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

The Secret of Zara’s Success: A Culture of Customer Co-creation

The Secret of Zara’s Success: A Culture of Customer Co-creation | Teaching Marketing Research | Scoop.it
Zara is one of the most successful global fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong culture
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

2016 Food Trends on Google: The Rise of Functional Foods

2016 Food Trends on Google: The Rise of Functional Foods | Teaching Marketing Research | Scoop.it
Google's 2016 Food Trends Report reveals how digital is driving health and wellness trends.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Why I broke up with my Fitbit

Why I broke up with my Fitbit | Teaching Marketing Research | Scoop.it
It started off well when I got my first fitness tracker and joined the 'sporterati'. But then things got crazy.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Striking Aerial Photos Show how Apartheid Still Shapes South African Cities

Striking Aerial Photos Show how Apartheid Still Shapes South African Cities | Teaching Marketing Research | Scoop.it
An American used drones to capture the color lines still stark in South African cities.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

The Sociology of Father’s and Mother’s Day Gifts - Sociological Images

The Sociology of Father’s and Mother’s Day Gifts - Sociological Images | Teaching Marketing Research | Scoop.it
The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

A Critical Archaeology of Documents: Analyzing Plans, Maps, and Bureaucratic Artifacts with Federico Pérez — Cultural Anthropology

A Critical Archaeology of Documents: Analyzing Plans, Maps, and Bureaucratic Artifacts with Federico Pérez — Cultural Anthropology | Teaching Marketing Research | Scoop.it
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Amazon, Ebooks and the Lack of Innovation | Digital Book World

Amazon, Ebooks and the Lack of Innovation | Digital Book World | Teaching Marketing Research | Scoop.it
How does Amazon innovate within book publishing? Does the tech giant do more than just make ebooks and e-reading easier?
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

The Cost of Missing Something | Tricia Wang | TEDxCambridge - YouTube

more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Inside Pew’s Research Center

Inside Pew’s Research Center | Teaching Marketing Research | Scoop.it
Marketing requires research - lots and lots of research. Research is a constant process and helps marketers to make informed decisions about the strategy and tactics an organization needs in order to succeed. While many organizations use primary research to gather data, they also use a great deal of secondary research from outside sources. One…
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Nielsen And Kantar Accused Of Fixing TV Ratings For Bribes

Nielsen And Kantar Accused Of Fixing TV Ratings For Bribes | Teaching Marketing Research | Scoop.it
Claims they've been manipulating numbers for years.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

SMARTPHONE ETHNOGRAPHY

SMARTPHONE ETHNOGRAPHY | Teaching Marketing Research | Scoop.it
In the past years we´ve attended the appearence of numerous mobile applications to conduct qualitative research. Is this the era of Smartphone ethnography?
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

The Google Trends Data Goldmine

The Google Trends Data Goldmine | Teaching Marketing Research | Scoop.it
Not familiar with Google Trends, or just don't use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized keyword insights.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

CONSUMER TREND CANVAS | Your 1-page innovation framework

CONSUMER TREND CANVAS | Your 1-page innovation framework | Teaching Marketing Research | Scoop.it
Understand new global and regional consumer trends and uncover innovation opportunities
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

46 Interview Questions for User Experience Researchers at Google, Amazon, Microsoft and Facebook — Medium

46 Interview Questions for User Experience Researchers at Google, Amazon, Microsoft and Facebook — Medium | Teaching Marketing Research | Scoop.it
A selection of inspiring and challenging questions (and a bonus presentation to practise them)
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Topics to Watch: May 2016

Topics to Watch: May 2016 | Teaching Marketing Research | Scoop.it
How can marketers and brands plan for "the next big thing"? Discover the topics growing in popularity in Facebook conversations across the US.
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Why big data is actually small, personal and very human – Rebecca Lemov | Aeon Essays

The sum of our clickstreams is not an objective measure of who we are, but a personal portrait of our hopes and desires
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Savory Science: Jelly Bean Taste Test

Savory Science: Jelly Bean Taste Test | Teaching Marketing Research | Scoop.it
A sensational test of the senses from Scientific American
more...
No comment yet.
Scooped by Olga Kravets
Scoop.it!

Podcasts and advertising: Meet social media's new super power

Podcasts and advertising: Meet social media's new super power | Teaching Marketing Research | Scoop.it
We are rapidly moving toward an ad-free world. That's why you need to take a new look at podcasts and advertising, as this new research suggests.
more...
No comment yet.