Millenial Marketing
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Bud Light Hires John Krasinski to Riff on ‘Hold My Beer’ Meme

Bud Light Hires John Krasinski to Riff on ‘Hold My Beer’ Meme | Millenial Marketing | Scoop.it
The actor known for his role on “The Office” is part of a team creating YouTube clips on the popular theme of “hold my beer.”
Donald Rouse's insight:

An initiative by Bud LIght to attract millenials and properly align the brand with the group.

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Rescooped by Donald Rouse from Culturational Chemistry™
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21 Suggestions Twentysomethings Never Asked For

21 Suggestions Twentysomethings Never Asked For | Millenial Marketing | Scoop.it
Apparently Blink 182 was onto something: Nobody likes you when you’re 23.

Via Tru Pettigrew
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