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Rescooped by jamie johns from Creating an Effective Communication Mix, The Power of Ideas and Direct Marketing IMC - Milestone 3
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | milestone 2 | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via PHAM THU NGA, Manea Murray
jamie johns's insight:

This article is highly relevant to the concept of IMC as it shows a how the integration of different direct marketing tools can make a marketing program successful. Through interacting with customers via social media and online interactions, businesses are able to reach out on a more personal level. It also gives the customer an opportunity to provide feedback, which in turn generates co-creation and helps the business with understanding the customers wants and needs. 

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Norman Vaz's curator insight, September 26, 2013 7:49 PM

This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.

Anna Kong's comment, September 26, 2013 9:33 PM
goood article jianwang
Ahmed Salman's comment, September 26, 2013 9:39 PM
I agree with your insight shay. i like how this article is relevent to imc concepts
Rescooped by jamie johns from The MarTech Digest
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Email Marketing Vs. Marketing Automation | DMX-Direct

Email Marketing Vs. Marketing Automation | DMX-Direct | milestone 2 | Scoop.it

Key excerpt...

 

With Email Marketing, every email subscriber on your list is going to receive the same email at the same time. Email marketing can be effective, but it’s very limited and short-sighted. You can track opens and clicks all day, but what do you really learn about your prospects’ interest levels?

 

Marketing Automation eliminates the need to sift through data to find quality and closeable leads. Prospects who respond to marketing materials are scored and nurtured accordingly; and the entire process is completely automated. Marketing Automation even allows you to send a given email at the time that your prospect is most likely in their inbox. Sales productivity and marketing effectiveness increase and time and money are saved. Furthermore, Marketing Automation allows marketers to know exactly where their efforts are paying off; where they may be falling short, then be nimble with adjusting accordingly.

 


Via CYDigital
jamie johns's insight:

This article speaks about the difference between email marketing and marketing automation. It explains that email marketing no longer connects consumers with a business, as it is highly impersonal (even when emails are personalised). Marketing automation however, tracks prospect engagement through multiple channels such as email, website interaction, social media and even direct mail. For example it can send mail to the inbox of the receiver at the exact time they are searching through their emails. This effectively can lead to improved sales efficiency and higher revenue. 

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Amy Davidson's comment, September 26, 2013 5:50 PM
I agree with Reuben in his decision that automation systems are a better alternative to emails. Personally I find it a hassle to go through unwanted emails and delete or redirect them, same goes for deleting them from spam. Marketers should be more involved in sending emails to only those who are interested through automated systems, and focus more on social media too.
Mehnaz Shama's comment, September 26, 2013 6:27 PM
I find this to be an interesting take on the common idea that businesses find emails to be the best way of reaching consumers. I personally believe, similar to Amy, that emails should be monitored as this article suggests , because emails become annoying or are stock piled in spam as Reuben has suggested.
Juan Pablo's curator insight, September 23, 2014 10:50 PM

Same folder, different topic. 

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Is mobile marketing working for direct marketers? - Mobile Commerce Daily - Columns

Is mobile marketing working for direct marketers? - Mobile Commerce Daily - Columns | milestone 2 | Scoop.it
jamie johns's insight:

This article looks into why mobile marketing is now one of the best forms of direct marketing. It states that people are using their mobile phones more often than ever, so why not capture your target market through this useful tool. The benefits far outway knowing exactly who is getting an offer and who has responded. It includes multipule visits per day and provides the immediate ability to share news or offers just received. Therefore, mobile marketing is now the new way to uterelise direct marketing.

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Peter Simunovich's comment, September 22, 2013 10:53 PM
As Jamie’s states the use of mobile marketing has become one if the best forms of direct marketing. The article talks about how the large use of mobile phones around the world means that marketers can use this as a tool to find target markets for a business.
Courtenay Poihega's curator insight, September 26, 2013 9:13 PM

This article gives insights and evidence on why direct marketing is still being used and how effective mobile marketing has now become as opposed to mail outs.

 

Direct marketing is becoming more accurate with who is recieving the offer and who is responding to their offer; in particular mobile users. Direct mobile marketing has the immediacy that other forms of DM lack in, is interactive and has the possibility to be shared with other mobile users, encourages impulse gratification and is able to be taken everywhere you go.

Labroye Tauevihi's comment, September 26, 2013 11:22 PM
Direct marketing through the use of mobile phones is fast becoming one of the easiest and most successful forms of reaching your audience and raising awareness. thsi article focuses on this fact and eloborates onn hjow important mobile marketing really is in this day and age. I agree with @Courtenay when she states that it is becoming more accurate in who is recieving the offers and also the ability to advertise to the consumers no matter where they are.
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Say Hello to “Demand Tagging,” The Next Generation of Direct Marketing

Say Hello to “Demand Tagging,” The Next Generation of Direct Marketing | milestone 2 | Scoop.it

The retail industry is experiencing a fundamental shift in consumer expectations as mobile technology nears ubiquity.

jamie johns's insight:

Demand tagging, what a powerful way of connecting with customers! If a company found out my whereabouts and what exactly I was looking for through social media, I would be extremely happy. This means less searching, less time wasting, and a better experience for me as a customer. For the retailer it would potentially grab my loyalty and increase their sales through interaction via mobile technologies and social media. I think it is awesome that retailers can now “reach out to those users in their area with targeted offers and promotions.” I believe this article should be red by every retailer in today’s market!

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Maybelle O'Connell's comment, September 26, 2013 5:06 AM
I agree with Angela Kim that "demand tagging" is a good idea. demand tagging is when customers talk about a particular product on social media cites such as Facebook and twitter company’s are then able to directly target those consumers with discounts and offers. This is a new and innovative way of direct marketing.
Amy Davidson's comment, September 26, 2013 8:18 AM
I agree with Candace, the importance of "demand tagging" is higher priority now as it allows the marketers to market their products to consumers who they want to attract, and loyal consumers already within their base. It is an experienced and developed way of marketing directly and appealing to the customers needs and wants.
Yangyu Wang's comment, September 26, 2013 4:55 PM
It seems form me that the demand tagging strategy is a part of the market research and analysis. The company must know what their target market is and what they really want. I think this is the basic ideology which leads their bossiness to success. And the use of demand tagging strategy is a double win situation on both customers and companies. It save them both troubles on knowing each other’s needs.
Rescooped by jamie johns from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing
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What is direct marketing, anyway. Week 8 - Direct marketing: The ultimate in consumer engagement?

What is direct marketing, anyway. Week 8 - Direct marketing: The ultimate in consumer engagement? | milestone 2 | Scoop.it
As touchpoints and technologies evolve, so does the definition of direct marketing.

Via Mike Kirkwood
jamie johns's insight:

Direct marketing sure does have its positives. When customer data is used correctly, it can help improve the lines of communication by ensuring you are delivering the right message to the right person. “It can also increase customer engagement and loyalty, as well as marketing and sales performance.” However, the issue with direct marketing is the rather outdated perception of junk mail. Therefore, in today’s market, companies need to ensure they are personalizing each and every aspect of their direct marketing to attract the appropriate target and drive sales, profits and loyalty. 

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Peter Simunovich's comment, September 22, 2013 10:47 PM
I have to agree with Jamie’s opinion on direct marking as when the data on consumers is used properly it can help to increase the consumers engagement and loyalty through sending the right personalized message to the target consumer.
Matthias Röse's comment, September 26, 2013 10:10 AM
The title is well chosen for this article but it does not answer the question. I agree with the author that direct mail doesn’t equal direct marketing – especially through the new media. I think CRM and direct marketing have to work closely together to really start the virtuous cycle the author promises. Both base on good knowledge about the customer and have to contact him so that it might sometimes be hard to tell what is CRM and what is direct marketing. For me direct marketing means finding the individuals within your database that are relevant to the upcoming marketing strategy and contact them directly. Thus direct marketing aims to enhance sales directly while CRMs goal is nowadays direct marketers have to use more channels that might be cheaper, more relevant to the consumer and better suited for delivering the message than direct mail is.
Josh Leuenberger's comment, September 26, 2013 11:18 PM
As @Curtis Milner has outlined in his comment direct marketing is easier in terms that it is easier to respond to a survey or newsletter. That is about you and targeted at you because you are more likely to be interested and give a more honest opinion. Specifically how direct marketing if done right can be very successful for a company as it helps improve customer engagement and customer loyalty. I agree that this is an affective method as the over all goal for a company should be to specifically look into a customer group and target them to purchase your product as it can be cheaper in terms of advertisement wastage.
Rescooped by jamie johns from Consumer engagement and IMC
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Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | Social Media Today

Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More | Social Media Today | milestone 2 | Scoop.it
New Year

Via Callum Sweeney
jamie johns's insight:

This article gives an excllent insite into why social media is vitally important in todays business world. The article stated that consumers are more likely to trust the brand if they have some sort of social media sight. i can tottally agree with this statement as I would feel as though the ones who dont have social media, are just a) lacking knowledge or b) too lazy to make one. However, having social media site for your business does not mean the job is done. Companies must be able to keep up with interactions between themselves and their customers. 

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Cen Xun's comment, September 26, 2013 3:40 AM
good article, its explained the important role which social media played for communicate with customer and in a marketing strategy.
Emily Zhang's comment, September 26, 2013 5:27 AM
This article effectively analysis the importance of IMC in a marketing strategy. Nowadays, social media has become the most effective trend to create consumers' loyalty and trust. Most companies used it as a communication tool to deal with customer; thus social media can also affect the customer's decision making.
Norman Vaz's curator insight, September 26, 2013 8:40 PM

This article talks about why social media is vitally important in todays business world. The article stated that consumers are more likely to trust the brand if they have some sort of social media sight. In my opinion this is true as in todays technological world everybody believes in social media.