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Real Brands Need Real-Time Leaders - The Importance of Embracing Social Media in the C-Suite

Real Brands Need Real-Time Leaders - The Importance of Embracing Social Media in the C-Suite | Milestone 3 |

The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy to oblige. But, for many businesses both large and small, a communication disconnect exists between executive leadership in the C-Suite and their customers. Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. While all of these techniques remain part of the marketing mix, the communication gap remains.


In today’s social world, CEOs, CMOs, CIOs and senior management must become aware of the many reasons for joining social networks. According to a study by Brandfog, consumers and employees hold company leaders who engage through social media in high regard.


The survey found that executives who engage their customers through social media can increase the company’s brand profile, instill confidence in their leadership team and build greater trust, loyalty, and purchase intent for customers. In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engaged on social media.


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Azhar Mohammed's insight:

A great article to influence a companies communication mix and how they deliver them. Social media is a great way to get to your target audience and also enables your cusotmers to entaract with you. Not only can you use social media for direct marketing but can also embed your PR and sales promotion events into it. This shows how important role social media plays towards a succefful brand image. You can become a part of your consumers lives and they will also feel that they are a part of your brand creating long term relationships which translates into profits. 

Matthew Randrup's comment, September 26, 2013 11:46 PM
Terry , i liked your article social media engagement is important in todays marketing. Its all about making the consumer feel like they mean something to the company and i feel that this article explained this well.
Ahmed Salman's comment, September 27, 2013 2:30 AM
I agree with your insight terry. i really enjoyed this article. i like how you embrace social media and how it engages consumers.
Jarrod Gardiner's curator insight, September 27, 2013 3:25 AM

This aticle looks at why senior management should embrace social media. This is due to the fact that social media provides many ways for a brand to communicate to the consumer. It is important to engage senior mangaement as a lot of business find they have a gap between the conusmer and management which needs to be fulled. 

Rescooped by Azhar Mohammed from Creating an Effective Communication Mix, The Power of Ideas and Direct Marketing IMC - Milestone 3!

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Milestone 3 |
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via PHAM THU NGA, Manea Murray
Azhar Mohammed's insight:

A great article on how beneficial direct marketing has become and how direct marketing has evolved Direct marketing is no longer restricted to face to face meetings or tele-marketing but information systems have revolutionised direct marketing. One thing i feel this article misses is the cons to direct marketing online and through the use of technology which are questions like are they becoming intrusive and annoying? 

Norman Vaz's curator insight, September 27, 2013 12:49 AM

This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.

Anna Kong's comment, September 27, 2013 2:33 AM
goood article jianwang
Ahmed Salman's comment, September 27, 2013 2:39 AM
I agree with your insight shay. i like how this article is relevent to imc concepts
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The Evolution of Marketing for the Multi-screen World

The Evolution of Marketing for the Multi-screen World | Milestone 3 |
Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.

Via Raffaele Nappi
Azhar Mohammed's insight:

A deeper look into the problems and improvements that can be made to direct marketing through technology. We forget to realise as the consumer grows smarter through the readily available information through the internet they would expect more and more from companies. This calls for a better and more interactive direct marketing tactics which will keep the consumers engaged, as the article says we should just focus on getting on all available platforms but focus on the content of your direct marketing efforts. 

Penny Liu's comment, May 9, 2013 5:24 AM
thanks for sharing, this article is exactly what I need. an extended reading on directing marketing pros and cons. most marketers now care too much about platforms and misleading the context.and i just couldn't agree more!!
Winina Tan's comment, May 9, 2013 11:57 PM
very well put. yes the consumers are now getting more and more smarter now that they are able to get everything that they need from the internet. i too personal feel and expect for companies to find ways of a more engaging and interactive way to communicate and market their product. and example of company that has excelled in this is Samsung, and the launch of the Samsung Galaxy S4. the marketing team has done wonders at promoting the product. it was engaging and interactive, and in a way it made the consumers market for them using the social media site. here is the website