Milestone 3
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Apar Sethi
Scoop.it!

Google: Marketing Is More Than AdWords and SEO

Google: Marketing Is More Than AdWords and SEO | Milestone 3 | Scoop.it
I’ve been working in digital marketing for over a dozen years.
Apar Sethi's insight:

This article is an interesting one. Apart from all the articles stating benefits and ideas of Direct Marketing, this article argues about the worth of these traditional marketing channels. According to the theory and practical examples, i found that these ways are effective in their own kind. they have different aspects as compared to the modern technques which work only due to new occuring technology. Traditional channels are the base for the Direct Marketing concept

more...
Becky Norman's comment, May 9, 2013 8:44 PM
This article is great to show the advantages of traditional marketing that can sometimes be lost in the shadows of digital media. It places empahasis on theory and examples showing the worth of tradditional media.
Mez Raukawa Newton's comment, May 9, 2013 11:46 PM
though this article is rather short, I found this as one of the most interesting articles yet. Reason being is because it states about traditional marketing channels. It is true that "just because it’s not as easy to attribute sales to these traditional channels doesn’t mean they are useless". This quote is backed up by quoting that Google is proving this point as Google still believes in Traditional direct marketing.
Scooped by Apar Sethi
Scoop.it!

An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]

An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA] | Milestone 3 | Scoop.it
A breakdown of the ROI of email marketing vs. direct mail using an example from a case study published by the Harvard Business Review.
Apar Sethi's insight:

This Article gives a comparison between the 2 different method of marketing. By showing certain calculations and graphs, there is a proper illustration of which is more effective form of direct marketing. This method helps the marketers to invest in the best possbile way of marketing which helps reach the customers in an efficient and effective way.

 

more...
Becky Norman's comment, May 9, 2013 8:58 PM
This article looks at direct mail vs email marketing. It compares the two and shows us which one of these is more effective. This helps us see which one of these marketers should use for their direct marketing, allowing the process to be more efficient.
Scooped by Apar Sethi
Scoop.it!

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen - Creative Guerrilla Marketing

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen - Creative Guerrilla Marketing | Milestone 3 | Scoop.it
These are the 80 best guerilla marketing examples / ideas I have ever seen. If you are looking for Gorilla, Guerilla, Guerrilla Marketing Examples, you found it
Apar Sethi's insight:

This article shows different types of Marketing. In this article there a clear idea of "Images speak louder than words". This kind of marketing is very unique and generally on the places where it is least expected, which draws the attention of people towards the product they are promoting. This article also tells that marketers have to be clever in finding the ways to promote their products so that they attract a huge audience in an effective and very efficient way.

more...
Becky Norman's comment, May 9, 2013 8:57 PM
This article focuses on creative and attention grabbing guerilla marketing campaigns. This is an extremely effective way of engaging consumers and it grabs attention to the brand. In a world where consumers are faced with so much advertisments and media everyday marketers need to find a way to stand out and be unique from the crowd. This article shows companys that have done this.