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Rescooped by Peter Simunovich from milestone 2!

Say Hello to “Demand Tagging,” The Next Generation of Direct Marketing

Say Hello to “Demand Tagging,” The Next Generation of Direct Marketing | milestone 2 |

The retail industry is experiencing a fundamental shift in consumer expectations as mobile technology nears ubiquity.

Via jamie johns
Peter Simunovich's insight:


When looking engaging the consumer using direct marketing the use of technology plays a huge part in this. The article goes into demand tagging. This is the process where the business will track the consumer’s social media activity and use this to find information on what the consumer is looking for. I think that this will be a great idea as it will help people find exactly what they are looking for. The benefit to the company using this tool will be consumers being more aware of the brand and likely become loyal increasing the sales. 

Maybelle O'Connell's comment, September 26, 2013 5:06 AM
I agree with Angela Kim that "demand tagging" is a good idea. demand tagging is when customers talk about a particular product on social media cites such as Facebook and twitter company’s are then able to directly target those consumers with discounts and offers. This is a new and innovative way of direct marketing.
Amy Davidson's comment, September 26, 2013 8:18 AM
I agree with Candace, the importance of "demand tagging" is higher priority now as it allows the marketers to market their products to consumers who they want to attract, and loyal consumers already within their base. It is an experienced and developed way of marketing directly and appealing to the customers needs and wants.
Yangyu Wang's comment, September 26, 2013 4:55 PM
It seems form me that the demand tagging strategy is a part of the market research and analysis. The company must know what their target market is and what they really want. I think this is the basic ideology which leads their bossiness to success. And the use of demand tagging strategy is a double win situation on both customers and companies. It save them both troubles on knowing each other’s needs.
Scooped by Peter Simunovich!

How are brands using audience involvement to increase reach and engagement?

How are brands using audience involvement to increase reach and engagement? | milestone 2 |
Audience involvement is the process and act of actively involving your target audience in your communication mix, in order to increase their engagement with your message as well as advocacy to your brand.
Peter Simunovich's insight:

In this article it looks at how the use of audience envolvement will increase the engagement of the the consumer. when a business use audience involvement they activlely involving your taget market in the communication mix.


There are three main ways a marketer can involve there audance.

the first way is called second screen engagement which is the most easy. this is the process of social media to discuss your brand and increase consumer awearness.

the second step is called collaborative stortelling where the business invovles the consumers in the naritive

the thrid steo is famebook fan is a natural, organic comment on a Facebook page and create a campaign concept from it.

jamie johns's comment, September 25, 2013 6:43 AM
When looking and increase the consumer engagement in a brand Peter Point on using audience involvement to reach this is very relevant. When looking and audience involvement there are three main points to be reviewed which are screen engagement, collaborative storytelling and famebook fan. After employing these tools there will be an increase in audience involvement.
顾佩芸's comment, September 26, 2013 4:56 AM
The useful article for marketing communication. Good insight from Peter. Very useful to know how are brands using audience involvement to increase reach and engagement.
Rescooped by Peter Simunovich from The MarTech Digest!

Email Marketing Vs. Marketing Automation | DMX-Direct

Email Marketing Vs. Marketing Automation | DMX-Direct | milestone 2 |

Key excerpt...


With Email Marketing, every email subscriber on your list is going to receive the same email at the same time. Email marketing can be effective, but it’s very limited and short-sighted. You can track opens and clicks all day, but what do you really learn about your prospects’ interest levels?


Marketing Automation eliminates the need to sift through data to find quality and closeable leads. Prospects who respond to marketing materials are scored and nurtured accordingly; and the entire process is completely automated. Marketing Automation even allows you to send a given email at the time that your prospect is most likely in their inbox. Sales productivity and marketing effectiveness increase and time and money are saved. Furthermore, Marketing Automation allows marketers to know exactly where their efforts are paying off; where they may be falling short, then be nimble with adjusting accordingly.


Via CYDigital
Peter Simunovich's insight:

After reviewing this article it is easy to see that the use of direct mail can be effective in reaching out to a large number of people in a stort time. but of a business marketing automation allowes them to track the consumers engagement on scoial media, website interation, email and direct mail. by traking this behaviour of te customer it will give them a better understanding.

Amy Davidson's comment, September 26, 2013 5:50 PM
I agree with Reuben in his decision that automation systems are a better alternative to emails. Personally I find it a hassle to go through unwanted emails and delete or redirect them, same goes for deleting them from spam. Marketers should be more involved in sending emails to only those who are interested through automated systems, and focus more on social media too.
Mehnaz Shama's comment, September 26, 2013 6:27 PM
I find this to be an interesting take on the common idea that businesses find emails to be the best way of reaching consumers. I personally believe, similar to Amy, that emails should be monitored as this article suggests , because emails become annoying or are stock piled in spam as Reuben has suggested.
Juan Pablo's curator insight, September 23, 2014 10:50 PM

Same folder, different topic. 

Rescooped by Peter Simunovich from Consumer Engagement!

9 Trends Defining Consumer Engagement

Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond.

Via Jeshleen Lata
Peter Simunovich's insight:

This article defines consumer engagement using nine trends. since consumer engagement is a highly important part of today's marketing and it is a commonly discussed topic in my other reviews it is important to have a full understanding  of it.


The two most important trends in the article are gamification and Social Media. gamifiction is where a business makes there technology more engaging for the consumer. after watching the consumer interact with the technology they can grab the consumers attention then tap into some very valuable input. social media counts for many well-known tools such as Facebook, twitter ect. A key way to allow a consumer to engage with your brand and allow the brand to interact back with them.

Parambir Singh's comment, August 20, 2013 12:18 PM
This article reviews the nine trends that define consumer engagement; also the article looks how corporations market their brands to both existing and new consumers. The article also reveals the latest key trends that shape our marketing future and define consumer engagement. I agree with Jeshleen Lata’s insight that as more and more there is advancement in the technology, higher the level of competition goes for the companies. Out of the nine listed trends, the publisher has viewed the most and the less popular trends that people follow these days. This article is very helpful developing an understanding in the field of consumer engagement.
jamie johns's comment, September 25, 2013 6:43 AM
Peter brings up a good point about consumer engagement and how it is a very important concept in marketing. A full understanding of consumer engagement is needed when looking at IMC. The two trends reviewed are large factors
顾佩芸's comment, September 26, 2013 4:46 AM
Peter's insight is very good. The consumer engagement is very important in marketing communication. The two most important trends in the article are real true.
Rescooped by Peter Simunovich from Week 7 - The Power of Ideas, integration across all media!

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | milestone 2 |
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via Matilda Alisi
Peter Simunovich's insight:

In this article it goes over how direct marking as become more and more successful in marketers today as it can reach consumers on a personal level and more directly by using social media and other online interactions.


the use of social media sites like facbook and twiter have alowed brands to become more personalized through custimer-led-co-ctreaterion.


through the use of direct marketing efforts of an airline they have seen a profit increase of 28% in a year, this shows just how important direct marketing is in the business.

Gregory Farr's curator insight, September 26, 2013 9:12 PM

Direct marketing and consumer engagement

This article brings up improtant points about how direct marketing has increased espically with new media and technology. There is always increased risk with personalised direct marketing through social media where you must make sure you keep to the theme and image of the company to not cause confusion. As long as you can keep to theme it can be a very powerful way to reach a large customer base. With more and more people purchasing smartphones and tablets over PCs Mobile apps are becoming an increasingly popular way to market directly. This article covers the strengths of direct marketing through such media very well

Jordan Reti Pereira's comment, September 26, 2013 9:49 PM
@Oscar. I agree with your insight when you say that if a consumer is interested in a product or service, they will pursue more information. This holds true especially when the business can portay messages that are relevant to consmures in order to catch their attention long enough to invoke and idea in their minds whether they want to continue the pursuit of information or move on with the rest of their day.
Ashleigh Nicol's comment, September 26, 2013 10:39 PM
New technology and digital channels has indeed opened up a lot of opportunities for marketing managers, however it is more important to directly market more than ever before. This is because it is growing increasingly difficult to gain the attention of consumers. Selective exposure has become a huge problem for marketers to overcome and direct marketing helps factor out this problem. This is because the direct marketing approach targets the consumer on a personal level and gets them involved in the advert. It provokes their opinion and can create negative or positive feelings, however both gaining the attention of the consumer.