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Rescooped by Didia Carvalho from Direct marketing and consumer engagement
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5 Tips for Effective Direct Mail Postcard Campaigns

5 Tips for Effective Direct Mail Postcard Campaigns | Milestone 2 | Scoop.it
Even in today's social- and digital-media-rich environment, well thought out direct mail campaigns have the ability to capture a recipient's attention, get them to read and process content, commit.

Via Huiqing Chen
Didia Carvalho's insight:

This is a very good article. It clearly state out how we can make good use of our resources with cusomer engagement. Direct mail is a very good tools in IMC in order to promoto the company product. Some of the company do not make good use of it and end up fail in communicating with the new consumers.This article gives out 5 ways to make good use of postcard, they are; Cultivate the perfect list and craft targeted messaging,Personalize content and be personal ,Be specific with your call to action, and focus on just one, Include a way to track performance, then test and measure what works and Continually optimize and be consistent with direct mail efforts. They are really good requiement to remember and really good for those company just start using the social media and this will help you to improve the way to promo.

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Alana Caldwell's comment, September 25, 2013 7:52 PM
I agree with you Didia, i think direct mail is still a popular marketing strategy for any marketer and has been around for ever so it can really go wrong. I thought this article was very good and easy to understand.
Tiffany Tang's comment, September 26, 2013 7:59 AM
I totally agree with what the article talks about.Most of them are related to what are we learn in class and let me understand the meaning behind. Those steps related to Direct Mail is really useful and some of them will make the audience more understand the product.
Ahmed Salman's comment, September 26, 2013 9:43 PM
I agree with your insight shay. i like how This article discusses how you can capture comsumers attentionby direct mail with 5 important tips
Rescooped by Didia Carvalho from Creating an effective communication mix. Measuring results against objectives.
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The Role of Direct Mail in the Modern Marketing Mix

The Role of Direct Mail in the Modern Marketing Mix | Milestone 2 | Scoop.it

Via Kate McKenna, Sam Shen
Didia Carvalho's insight:

I really like this topic and this topic actually giving out a good example of the effective communication mix. Direct marketing actually one of the good tools in IMC. The company employ staff that special sending direct email, internet, printing... But we need to make good use of all our network resources. Alothough people offen go one the internet but not much people will check their email. While those people check their email will only check on the useful link. Which they will look at the title of the email first or advertising email will directly send to the junk email. Through this case, although the internet resources is very useful but we need to make good use with it. 

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Emily Gavigan's comment, September 26, 2013 11:09 PM
Great article Danielle, like you say bombarding people with flyers in their letter boxes won't create a response from consumers but setting in place a strategic marketing strategy to work out how they can effectively target their customers, will have much more of a positive response. A marketing strategy is essential in using direct marketing as a communication tool because without it the effectiveness of the campaign is lost.
Maggie Zhang's curator insight, September 27, 2013 12:08 AM

As today, more and more companies start to realize the importance of the direct marketing. Direct mail, as one of the most important tools for direct marketing, still plays a big role communicating with the customers. The research showed that 83 percent of direct mail is opened in comparison to average email open rates of 11 percent in UK and 44 percent of consumers have visited store, purchased or enquired the product after received the direct mails from the company. The research tells us even nowadays more and more companies chose using direct email instead of direct mail, sending mail is still an important tool to reach certain consumers. 

Rachel Chen's curator insight, October 3, 2014 12:00 AM

Direct mail marketing is seen as a dieing source. Within todays modern technological society, social media, email, internet etc. is seen to be such a better and more advance way to market a company or product that it has left many wondering if there is a future for mail marketing. Response is carefully measured in an attempt to take the waste out of marketing and should be part of your long-term strategy. Activity through virtually any media can be classed as direct marketing.

Rescooped by Didia Carvalho from The power of ideas; integration across all media.
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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Milestone 2 | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...

Via Dr. Susan Bainbridge, Becky Norman, Nick Moxon, Fatana Faghiryar
Didia Carvalho's insight:

This is a very interesting article. This article take about how the social media take an important role in today society. According to the article, 59% of people are more likely to trust a brand that integrates with social media and 63% of them the brand actually appear on the social media platforms for example Facebook and Twitter. They are most likely teenagers and large internet users. Now aday internet not only purchase goods but some company use it for selling food, such as super markets. I think need to make go use of them and need to clearly understand the company target markets. 

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Alana Caldwell's comment, September 25, 2013 7:55 PM
I really enjoyed this article. This article had very good insight on how important social media is to businesses. I think that the internet is used more and more for purchasing and promoting products. And i agree with your views that target marketers need to get more involved if they havent already.
Alana Caldwell's comment, September 25, 2013 7:55 PM
I really enjoyed this article. This article had very good insight on how important social media is to businesses. I think that the internet is used more and more for purchasing and promoting products. And i agree with your views that target marketers need to get more involved if they havent already.
Tiffany Tang's comment, September 26, 2013 8:07 AM
i think this is a very good article to read with. some companies however still choose to ignore the evolution on online activity and choose to go through the traditional streams of communicating with there target audience. This might let the company reduce the amount of profit.On the other hand if the company use the social media to promo their product this will largely give a big advantage for the company.