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Rescooped by Gorretti Lili Hakalo Vea from Public Relations & Social Marketing Insight
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Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research | Milestone 1 | Scoop.it

Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.

 

The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.

 

"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....


Via Jeff Domansky
Gorretti Lili Hakalo Vea's insight:

This is a good article with respect to highlighting the signifance of social media. I my self have recently join instagram and its another better way of communicating using photos. I think visual aspect of marketing goes hand in hand with other means of marketing. Visual marketing such as instagram is goo but it bad to.Example Instagram is mearly the visual say a picture of chanel os uploaded and people are interested in it, theyr only going to like it and for some going out a searching more information about the product in the picture is too much effort so therefore the picture of the product only gains like but not actual potential buyers. But then again it's chanel, it's a pricey brand. I wouldnt say the same for a cheaper more affordable brand or product. But thats what I think. Social media is good and it appeals to mostly every one but in a sence of instagram being the best or what not at promoting, is arguable,

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Anna Kong's comment, September 26, 2013 9:31 PM
i agree with you jian wang. this article is very informative, it shows that by engaging with consumers it does help the company with its branding and it also applies for free markets.
oliviachristy's curator insight, October 2, 2014 6:00 PM

Consumers need to be engaged or they will switch off. The implication for marketers being that their messages won't be transmitted. 

Facebook is more content heavy than Instagram, with more opportunities for users to engage; group formation, events, sharing for example. Perhaps that has become their downfall in managing to keep their users engaged.

The more messages we see daily, the more we filter out. Instagram is free from complexity and a bombardment of messages and content. It might be its simple, image based, to the point structure that holds an increasingly impatient publics' attention.

luke sumich's curator insight, October 2, 2014 10:38 PM

Want consumer engagement for a luxury brand? Use Instagram

Rescooped by Gorretti Lili Hakalo Vea from Brands and Brand Management: The importance of branding
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The Importance of Personal Branding for Business | socialsavvysarah.com

The Importance of Personal Branding for Business | socialsavvysarah.com | Milestone 1 | Scoop.it
The Importance of Personal Branding for Business http://t.co/Bf3kRVN0IC

Via Marcel Renata
Gorretti Lili Hakalo Vea's insight:

This is a good article that shows how important branding is and how business's market their branding. It highlights how brands create a familiarity between the brand it's self and the customer, for example when we see the tick sign we ascociate that sign with nike, shape of a puma for a puma, anchor for anchor milk, the big M for Mc.Donalds ect. As said in the article consumers are more likely to be come loyal consumers who will in attract more loyal consumers if the brand has left a grea timpression. Therefore, brand image and the importance of the brand its self isvery  important nnot only in attracting consumers but in also maintaing and increasing their clients 

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renaychand's curator insight, August 22, 2013 9:21 AM

Talks about the importance of branding, how to build it up, why it should be there and what impact it has upon the product and faith in the businessness/ product or company. Creating the connection with consumers relates to consumer engagement playing an aspect to the brand managment however that is how they maintain the experience. It implies the importance of branding as an entire aspect which is actually an eye opener for most people who read this article as it emphasises how much of an impact branding has in a business/company these days. Many consumers take this for granted and dont understand the hard work which goes beyond to create the source of branding. And tend to let little things put them off brands this is why branding is important as it emphasises the business/ companys nature and creates a virtual understanding and bond with its consumers, it relates to maintaining a relationship with its users - relating to trust with the brand, consumer loyalty and good will. The article states the importance of maintaining this.

 

Ahmed Salman's comment, August 22, 2013 5:56 PM
I agree with your insight renay. I enjoyed this article and your insight in that you explained the importance of personal branding and how to build on it. you explain that without branding, consumer's won't have a proper idea that your new business exists.
Teagan Adams's comment, August 22, 2013 6:40 PM
I agree with Renays comment that companies put a huge amount of effort into their branding and it is one of the biggest ways that they communicate their identity. It is important that customers interpret the branding in the way the company intended and then hopefully come to trust the brand.
Rescooped by Gorretti Lili Hakalo Vea from Surfing the Broadband Bit Stream
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Australia: TV viewing: multi-platform devices aid, niche content dictates | MarketingMag.com

Australia: TV viewing: multi-platform devices aid, niche content dictates | MarketingMag.com | Milestone 1 | Scoop.it

There has been a lot of discussion about audiences becoming increasingly adept at using multiple platform devices to consume TV content. In a market where 78% of households have internet access, 56% have smartphones, 22% own tablets and 18% have internet-connected TVs, the engagement with iPads, tablets and next-gen phones isn’t surprising.

 

What is interesting is that contrary to early premonitions, recent reports are confirming what subscription TV has been forecasting from a while: multiple screens will enhance audience engagement with TV and viewing on multi-screens will not divest audiences from viewing on the main TV screen. When it comes to entertainment, we must remember that technology is a means to an end and not the result in itself.

 

As evidenced by consumer behaviour, people are seeking out content that engages and entertains. Advances in mobile technology and new entertainment ecosystems in our homes are working in favour of the TV industry, as it provides people access to content when and how they want it. And why wouldn’t consumers want more with HD programming, multi-screen and multi-platform interactive content, time-shifted viewing, PVRs and Smart TV technology? The premise of consumer engagement has and always will be quality and relevant content that entertains.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Gorretti Lili Hakalo Vea's insight:

This article is very interesting and very true. There are many truths in this article of how people are seeking entertainment and engagement through multiple devices like smart phones, ipads, tablets etc.  With the advance changes in technological devices and introduction of new technologies it has definitely evolved and changed how consumers view tv content. In my opinion I strongly agree that this all works in favour of the tv industry. With respect to the original tv its self with the normal settings and viewing quality to the now more upgraded HD , smart internet access, touch , surround sound etc features; consumers now are more prone to go out and buy tv’s like this because of all these new fancy features to increase their engagement and be more entertained. If not only that people seek to believe that the bigger the better so in reality it works in favour of the tv industry and the makers of the tv’s themselves. As for smart phones and tablets etc, as said in the last paragraph of the article “by knowing our audiences inside out …… drives everything we do”, with regards to that, the more and more consumer purchase these devices, use these devices and what they use it for creators are just going to keep updating their devices to suit new ad all needs and these devices and there uses are just going to continue to be a high demand for everyone. Majority of the population now are walking around or have a smart phone, ipad, tablet, HD tv or something of this sort. This is a highly influential society that we are living in now. Now its all about the gadgets, all about the up dated entertainment and how to be entertained and engaged through these devices. Changing world of technology is just getting better and better. Only down fall is that things now are just getting more and more materialistic.

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lorren's curator insight, March 29, 2013 6:42 AM

very insightful article.i am very intrested in consumer engagement especially with the rise of different gadgets form phones to tables & internet tv.Though from previous research in consumer behaviour consentration span is being reduced due to various mediums consumers are exposed to.So in terms of tailormaking communications, the challenge is to be relevant and direct to accomodate the shorter span of concentration.

 

its amazing how tv will still dominate the viewership modes.i would have thought viewership was being transfered from the main tv from home to the gadgets.intresting enough the different modes have become an avenue rather of watching personalised & intresting to the viewer.As future IMC`s we should be able to know which avenue to direct our voice so as to direct.The rise of pintrest should bring us closer to tailor make communications directed to particular intrests eg sports

Vivien Dohyun Jung's comment, April 3, 2013 2:35 AM
I notice that I get to see more and more video and advertising clips on Facebook these days which could mean SNS like Facebook is becoming a gadget of TVs? But Facebook is definitely more general than e.g. Pintrest. Medias such as Pintrest and blogs seem to be more tailored and structured tools that reflect specific tastes and interests of consumers. What the subscription TV industry is doing is quite interesting to see how people like to choose to be engaged with their particular interests. Therefore, developing channels where marketers can communicate with consumers with particular interests will help to target them more effectively.
Tegan Thomas's comment, August 20, 2013 8:18 PM
It is interesting to see how many people are connected to the internet in today's society. We are being more exposed to how to access things such as the internet and it is becoming more demanding and scary when people are beginning to purchase more gadgets to put around the home in order to be connected 24/7 no matter where they are. An interesting article indeed and some goo points bought up by Lili, how the TV industry is benefitting from it because they are making TV programmes available for people to watch at any time from anywhere as long as they have internet accessibility.
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What the Heck is Integrated Marketing Anyway?

What the Heck is Integrated Marketing Anyway? | Milestone 1 | Scoop.it
When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm.
Gorretti Lili Hakalo Vea's insight:

This articles breaks down the meaning of Integrated marketing as a combinationa of strategic marketing and marketing tactics.Marketing through variouse sources such as radio , media, social media and all the online tools of marketing combining them with the offline tools such as posters, billboards and flyers ect are all ways of which integrated marketing is communicated. this article also highlights how IMC is used in a way with which  not one specific marketing stratgy directly sells the product or services but how every marketing strategy works in conjuction with other to do so. A clever way t o use IMC and this article shows imc's importance and extreme ability to be a successful means of marketing

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Ahmed Salman's comment, August 22, 2013 5:51 PM
I agree with your insight renay. I like how you explained what integrated marketing is and how helps in developing the image of the brand you provided good explanations and examples in your insight for this article.
Teagan Adams's comment, August 22, 2013 6:31 PM
Renay explains well here the way that integrated marketing is part of all aspects of the company and goes a long way in communicating to the customer what sort of brand they are and what they represent. Even the way by which they communicate adds to this reputation as Renay pointed out with door knockers and social media.
Gibson Zhou's comment, August 22, 2013 8:20 PM
it's a nice article, good thinking
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How Emotions Influence What We Buy

How Emotions Influence What We Buy | Milestone 1 | Scoop.it
The emotional core of consumer decision-making
Gorretti Lili Hakalo Vea's insight:

This article is an article that i can most relate to . I myself purchase items based on emotions. This article targets and to an extent discusses how product maketeers market their goods based around the emotional trends of their consumers.  A great way in marketing that highly generates results. Women can most relate to this because women are the most emotional, who 'shop til you drop' when their happy or sad. Buying when theyr hapy as a sence of celevrating and feelig happy for self and deserving and sbuying when theyr sad as a means to fill the emptiness of what makes them happy that is making them sad.As for males the same thing could apply but not the extreme as females. THey seem to purchase accordingly to the 'in' style as an emotional feeling to be part of the trend. All in all targeting emotions as a means of marketing is a number one succesful way of marketing anything )in my opinion). 

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Hannah Joy Gaisford's comment, August 22, 2013 11:26 PM
Great article Oscar. It is amazing how much a consumer has already made up their mind about a product through their emotional response before they even buy it or come to understand it. It is so irrational to make decisions based on our emotions but we are only human and unfortunately that is what we do.
Swati Tiwary's comment, August 22, 2013 11:39 PM
Yes emotions are definitely how consumers can be drawn to a brand . By giving brands a human quality the consumers can relate to them better
Georgia Mackay's curator insight, September 16, 2013 7:06 PM

The article emphasises the importance of a marketer's understanding of human emotions, and how these emotions link to which brands different consumers go for. It discusses how consumers will use emotions primarily when evaluating brands, even over the information about the brand, such as its features and facts. The article describes a brand as nothing more than a mental representation of a product in a consumer's mind. I think that this is a significant point to note, as a mental representation incorporates the ideas of brand personality and brand narrative, which both support the idea of emotions playing an important role in brand choice for consumers. It therefore makes sense for marketers to have a thorough understanding of human emotions and the link to brand choice, as this understanding can equip the marketers with what they need to trigger consumer action. All in all, a great read (for marketers in particular), offering relevent and useful advice.