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Curated by Joseph Shuker
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How to Create Alignment Between Marketing Communications and Customer Experience | Marketri

How to Create Alignment Between Marketing Communications and Customer Experience | Marketri | Milestone 1 |
How to Create Alignment Between Marketing Communications and Customer Experience | Marketri via @Marketri
Joseph Shuker's insight:

Great scoop compairing B2B marketing and B2C marketing, good for apply your business ideas to your selling ideas

Artemis Shirvani's comment, March 27, 2013 10:38 PM
Regarding to the making promises towards customers I remember while I was doing my CO-OP in a Company which sales their products just to businesses so they informed me at the beginning of my work how important is to making my promises towards business as a Company’s sale representative. They required me to read daily promotion that Company offer to its customer and also while I was talking to customers I should check with my supervisor about any services and promises that I could offer in order to not giving an offer which wasn’t in the Company’s promotion file. As we know sometimes customer service and sales products to people who does shopping in Mall is much easier than sales the product to an organisation and try to satisfy them due to normally businesses have more knowledge how to get their services and anything that they should receive. However, these days businesses are pretty careful towards their promises and I think if they really offering something to customer even accidently wrong then they try to provide it for their customers due to not losing those unsatisfied customers.
Jim's curator insight, February 17, 2014 11:05 AM

The adage of "walk the walk and talk the talk" couldn't be more important than saying what you'll do and then delivering in real time.

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A strong brand, or a strong strategy, which is more important?

A strong brand, or a strong strategy, which is more important? | Milestone 1 |
One of the members of the SME Strategy Facebook community asked the other day: "When you have a brand name with poor strategy or a strong strategy with out a brand name......... which will lead to success ?

Via Rebecca Boschma
Joseph Shuker's insight:

Felt this article applied to the BNZ Good or Bad money ad's. Could you say that campaign help improve BNZ Brand (which is well known in New Zealand) or should they use a different Stratergy.

Jieyi Situ's comment, March 21, 2013 4:36 PM
A strong strategy can prop up a strong brand, On the other hand, a strong brand can help company send more information to the customers. So in my opinion, both strong strategy and strong brand are important.
breanna france's curator insight, April 7, 2013 9:30 PM

This artcle got my attention as it has helped me to understand what to do once you have a marketing strategy.. you create a brand! with the force of the three aspects of brand, marketing and business strategies this can be such an important component of building a brands image. Also out of the three I personally think that the brands strategy is one of the top things a business can have because if they dont have a brand image no one will know what the company is about.

Ying Wang's curator insight, September 25, 2014 1:19 AM

Brand is the entire experience your prospects and consumers have with your company products and services. It is a Brand Cognitive and audience awareness. Strategy of Branding is crucial for products and services sold in huge consumers market, which is a long-term development. So in my opinions, both Brand and Strategy are a equally important. 

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Coke Zero Debuts Integrated Marketing Campaign During NCAA Tournament : :

Coke Zero Debuts Integrated Marketing Campaign During NCAA Tournament : : | Milestone 1 |
Joseph Shuker's insight:

Feel like this is a great example and exclamation of IMC. heres the ad

Vic Methven's curator insight, August 7, 2013 6:41 AM

In this article, Coke Zero  integrates a slightly comedic campaign to help target a male audience through the 'it's not your fault campaign' using quintessential guy moments of bonding, sporting events, humour, gaming and music. The campaign defends and celebrates guy enjoyment showing that as an entity, Coke Zero also enjoys the same things as men. The campaign successfully integrates advertising, media, social media, internet including gaming and the ever popular apps on smart phones, showing the campaign is delving into many channels to reach the target audience. As Coke Zero is usually perceived as a female product with the zero sugar appeal for weight conscious females, this campaign is set to show that it is perfectly acceptable for males to consume this drink as well, on all occasions. Coke Zero shows how to successfully use the IMC concept in communicating with the target audience and appealing the more popular product amongst females to males as well.



Chontelle Ah-Ping's comment, August 16, 2013 5:40 AM
I think Coca-Cola is such an interesting brand as they have had many successes over quite a long time span, and their marketing campaigns are innovative and creative. Coca-Cola is quite successful in their IMC and this article specifically on Coke Zero also shows this. Coca-Cola has shown that they can successfully change perceptions of their product through their use of IMC and appeal to a consumer base that wouldn’t usually associate with this product. I think that through their IMC they have been able to amalgamate their advertising and communication tools using current channels to become “relatable” to their target audience, while using aspects such as humour that help consumers process messages better.
Anna Shen's comment, August 19, 2013 11:07 AM
I like how Coke Zero have made this ad appeal to both males and females. This shows that Coke has successfully incorporated effective IMC to their campaign. I too would have perceived Coke Zero to be a female product, but I know a male friend who enjoys this product.