mHealth- Advances, Knowledge and Patient Engagement
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Infographic: Digital Impact on the Healthcare Customer Experience

“#Infographic: #Digital Impact on the #Healthcare Customer Experience - http://t.co/Qlr931GILM #medtech #mhealth #heath20”

eMedToday's insight:

Results of a new Global Customer Experience Report from Cisco found that 74 percent of consumers are open to a virtual doctor visit. The survey studied the views of consumers and healthcare decision-makers (HCDMs) on sharing personal health data, participating in in-person medical consultation versus remote care and using technology to make recommendations on personal health.

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1 in 10 medical products in developing countries is substandard or falsified

1 in 10 medical products in developing countries is substandard or falsified | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
An estimated 1 in 10 medical products circulating in low- and middle-income countries is either substandard or falsified, according to new research from WHO.
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Are Senior Citizens Engaging in Healthcare Technology?  #esante #hcsmeufr #digitalhealth #mhealth

Are Senior Citizens Engaging in Healthcare Technology?  #esante #hcsmeufr #digitalhealth #mhealth | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it

Many healthcare providers choose not to implement digital appointment reminders into their practices if the majority of their patients are senior citizens. Although this theoretically sounds like it makes sense–after all, they did grow up in the age of traditional advertising– research shows that the elderly are actually incredibly receptive to digital communication. If practices continue to exclude seniors as a target audience for their digital marketing efforts, as time goes on, this will prove to be a huge oversight.

 

It’s not surprising that the generation that has been raised on technology is so intuitive to the advances made every day, particularly with regard to changes made to the way they communicate with the people in their lives. Younger generations are extremely quick to embrace, learn, and incorporate new innovations.  They are savvy with engaging their social and familial circles in the ways that are popular and prominent.

Earlier generations may not have been raised in such a technologically advanced time, however, now more than ever, the elderly are making a significant effort to engage in this sphere more often than healthcare providers seem to recognize. In addition, healthcare technology provides a very effective strategy for keeping your senior patients current with their preventative care.

A significant number of senior citizens are engaging digitally, but there are still plenty who aren’t. Why not? Most likely, this is due to a lack of understanding or experience, not necessarily because they don’t want to. As their healthcare provider (one of the most important people in their lives), it would be wise, as well as appreciated, if you were to take their hands, and pull them into the 21st century by educating them on how to engage in a digital world.  Then, they too can experience the benefits of this type of communication and engagement. Perhaps, this demographic is most in need and deserving of the efficiencies and conveniences technology offers with regard to communication in healthcare.

What do the statistics show?

The number of elderly currently engaging in healthcare technology may surprise you.

As of 2017, 40% of senior citizens own a smartphone. Two out of three use the internet regularly. And a full one third own tablets and use social media. 

Even more convincing are these stats from a national survey by the Pew Research Center’s Internet & American Life Project:

For ages 50-64:

  • 71% seek healthcare information online
  • 60% search for healthcare information on Facebook

For ages 65+

  • 58% seek healthcare information online
  • 43% search for healthcare information on Facebook

Based on these numbers, it’s safe to say that the elderly are more technologically savvy than we give them credit for. Rather than trying to implement two different advertising or engagement approaches, it’s time to treat them just like all of your other patients. In fact, further research indicates that seniors are in fact demanding to be included in this digital revolution.

Accenture Research discovered that 67% of Americans ages 64 and older think that accessing their medical information online is very or somewhat important. Along with seniors’ Top 5 Wants with regard to access to digital healthcare, Accenture’s study also enlightens us on the following:

  • 83% of US seniors think they should have full access to their electronic health records—but only 28% percent actually do.
  • 68% of seniors say it is somewhat or very important to request prescription refills electronically–nearly 46% can do so.
  • 62% of seniors go online in order to find health information.
  • 62% of seniors believe it is somewhat or very important to be able to book appointments online.
  • Over half (53%) of seniors say it is somewhat important or very important to email with providers.

(Check out even more stats on how baby boomers are engaged with technology in our free ebook here). 

More and more, seniors are seeking out medical resources, healthcare providers, and information online. As their habits evolve, so too should your patient engagement implementation and strategy.

Let the patients that would like to be communicated with the old fashioned way decide that for themselves. But it is clear that older generations are quickly getting up to speed with digital patient engagement and there will come a time in the not so distant future that it will be the only way to communicate. Until then, stop selling your patients (and your practice) short of the advantages and conveniences of utilizing patient engagement technology to connect with them.

So how do you effectively engage with the senior community in a digital world?

Here are some ideas:

  • Social Media is the new ‘Word-of-Mouth’ Advertising
    Again, a growing number of seniors are joining the social media world by creating Facebook and Twitter accounts. Take advantage of this and create valuable, engaging content that they will be interested in and anxious to share.

    Whenever a patient shares your posts, they’re letting their friends and family know that they endorse your practice. According to the American Osteopathic Association, 59.8% of seniors will seek out a healthcare provider recommended by their friends and family.
  • Provide Them With the Information They are Seeking Out
    When your seniors come into your office, let them know they can find results on their electronic health record, request prescriptions, and access doctor’s notes. Educating seniors about the benefits of healthcare technology and how to make the transition will not only empower them, but will boost patient engagement and improve health outcomes.

    In addition to bringing them up to speed with digital healthcare, if you wish to effectively engage the senior market online, you must approach them the same way you do your other target audiences. Use your patient surveys to gather feedback on the type of digital information they would find valuable, and then incorporate this information into your website and social media content and advertising.
  • Keep it Simple
    Although the senior community desires to be more technologically savvy, they are often still learning; they require guidance to catch up to the knowledge and experience of the younger generation.
     It may seem obvious, but sticking to the basics will ensure that landing pages, advertisements, emails, and other promotional materials are easy to read and understand.

    Simplicity and visual appeal will be key to keeping them engaged and staying on your pages for longer periods of time. In addition, it is critical that the layout of your website be user-friendly so that anyone visiting is able to navigate easily in order to obtain the information they are seeking.

Don’t underestimate or write off your senior demographic when considering your digital patient engagement strategy. This target audience is refusing to be left behind and their level of engagement with healthcare technology is undeniably increasing at a steady rate. This suggests that they are taking a more active role in their health. As their healthcare provider, make sure they know that you are there to encourage, guide and support them in their efforts to stay engaged with you, and educated about to how to improve health outcomes. Failing to acknowledge their desire to understand technology and their excitement to be a part of it will prove to be a costly mistake–one that will impact your patients as well as your practice.

It’s time to join the digital revolution, and bring all of your patients with you.

Read more about how baby boomers are leading the technology revolution in "The Patient-Provider Relationship Study: The Ripple Effect Starts with Boomers."


Via Plus91, Lionel Reichardt / le Pharmageek
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From bedside manner to “webside” manner: How telemedicine is making physicians rethink how they act

From bedside manner to “webside” manner: How telemedicine is making physicians rethink how they act | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Telemedicine is on the rise. Despite its convenience, there's a difference between communicating with a patient in person and communicating via webcam. Thus, physicians have to find ways to have the best "webside" manner possible.
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CANNABIS inhaler can help insomniacs fall asleep within minutes

CANNABIS inhaler can help insomniacs fall asleep within minutes | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
ICANsleep inhaler squirts a small dose that's just enough to have a sedative effect and not get users high. The device is undergoing trials in Britain and could be available here in a year.
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Telemedicine Is Forcing Doctors to Learn 'Webside' Manner

Telemedicine Is Forcing Doctors to Learn 'Webside' Manner | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
In a modern twist on bedside manner, doctors are learning to communicate empathy even when their patients are hundreds of miles away.
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325,000 mobile health apps available in 2017 – Android now the leading mHealth platform

325,000 mobile health apps available in 2017 – Android now the leading mHealth platform | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
The number of apps for healthcare continues to-grow in 2017. For the first time there are more mobile health apps available on Android than on iOS.   Since last year 78,000 new health apps have been added to major app stores. The supply side of the market for mobile health apps shows robust growth of Lear
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New Survey Takes Telemedicine Beyond Pilots, Into Growth Phase

New Survey Takes Telemedicine Beyond Pilots, Into Growth Phase | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
A new survey finds that healthcare providers have already established telemedicine as a care platform, and are now looking to expand its uses
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We Simply Won't Go To Mars Without Digital Health - The Medical Futurist

We Simply Won't Go To Mars Without Digital Health - The Medical Futurist | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
“It’s 2017, we should have a lunar base by now,” noted Elon Musk when he revealed his grandiose plans about going to Mars in at least five years. “What the hell is going on?”, he asked clearly not being satisfied with the current state of astronautics. However, I say, we should not only concentrate on …
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Your health insurer will be your next doctor. Really.

Your health insurer will be your next doctor. Really. | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Your health insurer will be your next doctor. Really.. Health insurance companies are evolving to have a concierge component by Andy Kurtzig on October 02, 2017
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Apple Is Going After The Health Care Industry, Starting With Personal Health Data

Apple Is Going After The Health Care Industry, Starting With Personal Health Data | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
The market opportunity in health care is huge, and Apple sees health care and wellness as a core part of its app, services, and wearables strategies. Now the company is aiming to become your personal health record, jumping into research, medical devices, and more.

Via Giuseppe Fattori
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Richard Platt's curator insight, October 17, 8:50 AM

The market opportunity in health care is huge, and Apple sees health care and wellness as a core part of its app, services, and wearables strategies. Now the company is aiming to become your personal health record, jumping into research, medical devices, and more

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Why I Almost Fired My Doctor

Why I Almost Fired My Doctor | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Was I going to risk my longevity to avoid hurting my doctor’s feelings? I needed a physician I respected and trusted.
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A Startup Uses Third-Grade Words As The Cure For Confusing Health Plans

A Startup Uses Third-Grade Words As The Cure For Confusing Health Plans | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Healthcare language is complex. Collective Health replaces strange acronyms and jargon with simple and clear language that it believes will lead people to make smarter decisions about their healthcare.
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Health & Wellness: 4 ways telemedicine is changing the face of healthcare

Health & Wellness: 4 ways telemedicine is changing the face of healthcare | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
It’s hard to believe that there was a time when over half of all doctor encounters happened in a patient’s home.
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From Telemedicine to Better Data: How APIs Improved Healthcare in Chile

From Telemedicine to Better Data: How APIs Improved Healthcare in Chile | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
MINSAL has recently set out to modernize the nation’s IT systems with an API-based platform to securely connect and manage the apps, systems, etc.
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(2) Peer to Peer Health Advice - YouTube

Check out http://susannahfox.com

Via Art Jones
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Art Jones's curator insight, December 8, 3:08 PM

Susannah Rogers Fox has created a great explainer video describing how to harness the health and wellness information our peers maintain. 

 

Susannah is the perfect messenger for this mission because she's dedicated her professional career to being in service to ensuring patients know how to optimize their healthcare options.

 

She has served as the Chief Technology Officer of the U.S. Department of Health and Human Services from May 2015 to January 2017. Prior to this, she spent 14 years at the Pew Research Center studying the impact of Internet technology on healthcare

 

http://susannahfox.com

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US regulators approve first digital pill to track patients

US regulators approve first digital pill to track patients | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
A drug with a tiny digestible sensor that tells doctors, carers or family if a patient has taken their medication has been approved in the US. But should it be used in Australia?
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More than half of executives plan to grow their telehealth program, creating an ‘Amazon effect’ in healthcare | FierceHealthcare

More than half of executives plan to grow their telehealth program, creating an ‘Amazon effect’ in healthcare | FierceHealthcare | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
More than three-quarters of hospitals offer telemedicine and more than half are looking to expand, according to a new survey by Foley & Lardner. Attorney Nathaniel Lacktman says hospitals have started to realize telehealth is necessary to keep pace with competitors, and some are even exploring opportunities abroad.
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A New Study Claims That Mobile Apps Improve Mental Health

A New Study Claims That Mobile Apps Improve Mental Health | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Individuals suffering from mental health problems can strengthen their psychological well-being through mobile apps, a new study says. The study, published in the journal JMIR Mental Health, stated that people who struggle with mental and emotional health problems feel like they lack control. People should take confidence among themselves that the mental healthcare apps can be effective at…
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Takeaways from digital health progress report include wider adoption by pharma, healthcare

Takeaways from digital health progress report include wider adoption by pharma, healthcare | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
The number of digital health apps has doubled in recent years to 318,000. Increased clinical validation has led to wider adoption of apps and sensors by pharma companies and healthcare systems to remotely monitor patients and quantify medication adherence.
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Telemedicine is about to get a huge boost from Medicare and Medicaid approval

Telemedicine is about to get a huge boost from Medicare and Medicaid approval | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
A proposed rule in the Medicare Physician Fee Schedule in 2018 would cover expenses related to remote patient monitoring, potentially fast-tracking telehealth services.
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Telehealth proves its worth, saving life and limb in the aftermath of hurricane - YouTube

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Via Art Jones
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Art Jones's curator insight, October 21, 3:32 PM
 

A case study on how using video technology enabled a Physician in San Diego to serve a patient in need during hurricane Harvey in  

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More than half of providers plan to expand telehealth offerings, survey shows | FierceHealthcare

More than half of providers plan to expand telehealth offerings, survey shows | FierceHealthcare | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Healthcare providers still lack clarity around the future of telehealth reimbursement, but that’s not stopping them from growing their programs. Despite payment uncertainty, nearly 60% of providers plan to expand telehealth service lines or push the technology into other specialties, according to a survey conducted by the CHIME and KLAS research.
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The future of medical technology - YouTube

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Art Jones's curator insight, October 15, 9:59 PM

Mark Rober is a YouTuber with 2,100,000 subscribers. Mark produces videos to answer questions we all have about science.

 

He created this video to provide his subscribers to share with them a glimpse of how technology is ushering in a brave new world of how we will manage our wellness and health care in the near future.  

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Navigating Telehealth for HR and Employers - Insurance Thought Leadership

Navigating Telehealth for HR and Employers - Insurance Thought Leadership | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
While all serious cases should be addressed in person, there are far more minor cases that can be safely treated via telemedicine.
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There's even more evidence that one type of exercise is the closest thing we have to a miracle drug

There's even more evidence that one type of exercise is the closest thing we have to a miracle drug | mHealth- Advances, Knowledge and Patient Engagement | Scoop.it
Aerobic exercise, which raises your heart rate for a sustained period, is "key for your head, just as it is for your heart," researchers say.

Via Art Jones
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Art Jones's curator insight, October 6, 5:33 PM

We hear a lot about how superfoods and different exercises are like miracles guaranteeing wellness and long life. When you want a singular activity providing you with the most wellness benefits, start engaging in aerobic exercise on a regular basis.