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Rescooped by Andy Boyle from Business Innovation
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Ninety-One Percent Of Brands Do Not Budget For Innovation — Why Marketing Leaders Must Change Culture to Avoid Disruption

Ninety-One Percent Of Brands Do Not Budget For Innovation — Why Marketing Leaders Must Change Culture to Avoid Disruption | mHealth | Scoop.it
I published a report based on a Q2 2013 survey that benchmarked marketing innovation culture and indicated that most marketers are still not investing enough to accelerate their innovation efforts.

Via Kasia Hein-Peters
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Kasia Hein-Peters's curator insight, November 17, 2013 6:49 AM

I like the Coca-Cola approach of their budget split: 70% for "current", 20% for "new" and 10% for "what is next"

Scooped by Andy Boyle
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Can mobile health interventions stand up to the scrutinty of peer-review?

Can mobile health interventions stand up to the scrutinty of peer-review? | mHealth | Scoop.it

An analysis of the effectiveness of mobile health interventions in:

 

* managing blood sugar levels

 

* recovering from surgery

 

* increasing levels of physical activity

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