Metaphoric Mind-It's interesting to me.
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Metaphoric Mind-It's interesting to me.
Metaphoric Mind takes disparate things & thoughts; puts them together in interesting ways. Printing press: coin stamping + wine press.
Curated by ozziegontang
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7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Metaphoric Mind-It's interesting to me. | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented

Via Dr. Karen Dietz
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Matt McGuire's curator insight, April 10, 2013 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

Dr. Karen Dietz's comment, April 11, 2013 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 2013 11:18 AM
Yup, everyone slips into bad habits at some point . . .
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Dr. Karen Dietz
ozziegontang's insight:

Just read what Karen has shared.

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Marty Koenig's comment, March 9, 2013 1:52 PM
Excellent video, Karen. When it comes to marketing and differentiating your offers from all the other ones out there just like yours, the only thing that matters it your story. I coach my clients on building their story from the ground up, so their marketing messaging oozes with who they are, why they are doing what they are doing, and what compelling reasons they should do business with with them, versus all the others out there. 99.9% of small businesses don't pay enough attention to their story - and often hide behind the website or landing page, without making it personal. People buy from people, period.
Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Dr. Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
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8 Mistakes You Should Never Make On LinkedIn - Forbes

8 Mistakes You Should Never Make On LinkedIn - Forbes | Metaphoric Mind-It's interesting to me. | Scoop.it
Whether you're hunting for a new job or making the most of the gig you have, avoid these major LinkedIn no-nos.
ozziegontang's insight:

Some reminders when it comes to posting on LinkedIn. For many of us, mistakes are just good learning lessons. 

 

The word "sincere" comes from the Latin "sine cera" that is: without wax. When a sculptor had chinks or dings in a statue, he would take the dust of the sculpted piece and mix it with bee's wax.  Then he would fill in the chinks and dings. Probably the original: Bondo Romanus.

 

So when what you purchased was what you got, it was 'sine cera."

 

I think what the author is saying that apart from all the right things to do, am I getting a getting a professional who is also personable and sincere.

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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Metaphoric Mind-It's interesting to me. | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good, Dr. Karen Dietz
ozziegontang's insight:

Always appreciate for Karen shares with the community

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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

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The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger | Metaphoric Mind-It's interesting to me. | Scoop.it
Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...

Via Dr. Karen Dietz
ozziegontang's insight:

Read Karen Dietz's insights

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corneja's curator insight, February 21, 2013 3:33 PM

Thanks for share the post and and comments!

Dr. Karen Dietz's comment, February 21, 2013 5:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
Ignacio Conejo Moreno's curator insight, February 22, 2013 6:49 AM

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto

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TGIF: Mind Your Metaphors The Future of Freedom Foundation

TGIF: Mind Your Metaphors The Future of Freedom Foundation | Metaphoric Mind-It's interesting to me. | Scoop.it
ozziegontang's insight:

My thinking influences who I am.  Who I am influences what I do. If I don't get my thinking right I lose my homo sapiens sapiens.  It's not about answers. It is about asking the right questions.

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Stories as Truth Detectors

Stories as Truth Detectors | Metaphoric Mind-It's interesting to me. | Scoop.it

"Using stories to catch 'smart talk' from the Zahmoo blog


Via Dr. Karen Dietz
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Ron McIntyre's curator insight, March 20, 2013 9:53 AM

Good reason to keep an achievement diary with facts, dates and participants within your career.

ozziegontang's curator insight, March 20, 2013 2:19 PM

Curt Einstein would put it:  Tell me what you did and how you did it from A to Z.  If they couldn't tell the story of how it happened, then they may have been the boss but they didn't do it.


Lee Thayer's:  The measure of performance is performance tells what one has done in order to do what needed doing to accomplish the required results.  It's about results, not activities.

ozziegontang's curator insight, March 20, 2013 2:20 PM

There is an ocean between saying and doing.

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The Keyword Blog: Scoop.it Curator's Tips

The Keyword Blog: Scoop.it Curator's Tips | Metaphoric Mind-It's interesting to me. | Scoop.it

What filters do you use when curating?

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Ally Greer's curator insight, February 28, 2013 6:11 PM

Here are some great tips from Scoopiteer Dennis T. O'Connor on finding the best content for your Scoop.it pages.

Diden Bouchaour's comment, March 6, 2013 3:37 PM
bien
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Coursera

Coursera | Metaphoric Mind-It's interesting to me. | Scoop.it
We are a social entrepreneurship company that partners with the top universities in the world to offer courses online for anyone to take, for free.
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125 Librarians to Follow on Twitter - Blog - mattanderson.org

125 Librarians to Follow on Twitter - Blog - mattanderson.org | Metaphoric Mind-It's interesting to me. | Scoop.it

It’s nice to have a support network of smart librarians to talk to and learn from on Twitter. I’ve compiled a list of 125 librarians I recommend following on Twitter.


Via Susan Grigsby @sksgrigsby, GwynethJones, Dennis T OConnor
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Susan Grigsby @sksgrigsby's curator insight, January 24, 2013 12:44 PM

My Twitter updates are getting ready to explode!

GwynethJones's curator insight, January 30, 2013 11:59 AM
Honored to be mentioned!
Dennis T OConnor's curator insight, February 21, 2013 7:30 PM

Follow a librarian on twitter... you're bound to learn something! 

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Deep Link Straight To Original Quotes and Passages Within Web Pages with Citebite

Deep Link Straight To Original Quotes and Passages Within Web Pages with Citebite | Metaphoric Mind-It's interesting to me. | Scoop.it

Via Ana Cristina Pratas, Robin Good, Dennis T OConnor
ozziegontang's insight:

Dennis O'Connor is always gathering interesting things to share.

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Jean Jacoby's curator insight, February 21, 2013 2:40 PM

Jolly useful!

Schreib-Lounge's curator insight, February 23, 2013 1:56 AM

Webseiten-Zitate direkt verlinken … Für Blogger sicher hilfreich!

becool's curator insight, March 6, 2013 3:17 AM

Interesting to point immediately to your highlight of a specific webpage.