Memes, facebook, and your company
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Scooped by Scott Boot Criscione
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Using Memes for Lead Generation and Buzz Building

Using Memes for Lead Generation and Buzz Building | Memes, facebook, and your company | Scoop.it

Increase your reach by attaching a meme to your message

 

SUMMARY: Business-to-business marketers considering the use of clever viral memes to generate leads should consider the trade-offs, writes Jason Miller. Brand-specific memes may connect better with your target customer, but stand less chance of going viral. Either way, successful meme-makers should enjoy increased organic reach and Facebook likeability, among other benefits, Miller writes.

 

Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer. You might be surprised with the results.

 

Memes work well in B2B social media because they are often witty, funny, nostalgic or all of the above. When creating a meme it’s important to not only have fun, but to tie back to your brand or services. But there is a tradeoff. The brand specific memes that you create may connect better with your immediate audience, but the more generalized topics have a better chance of going viral and breaking through your initial reach.

 

Five immediate benefits:

Dramatically increased reach for brand messaging extending past your Fan page’s initial reach Increased viral potential of your content and offers Breaking through Facebook Edgerank sets up your next update for a much larger organic reach With the increased reach and virality comes new Likes You add a certain human element to your business. By adding personality your businesses likability increases


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