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Rescooped by Kanishk Bhatia from Public Relations & Social Marketing Insight!

Five tips on using memes in digital marketing.

Five tips on using memes in digital marketing. | Memes |

Memes can be used as a tool for digital marketing and creating a more loyal customer on various social networks.


...Now how does this kid, or a cat that taught itself to write help you in luring that elusive client into buying your product? Simple, you use memes to connect with them. Memes are easy to consume, they’re shareable, familiar and funny. They really make a person feel like they are “in” on something, and that can be used by a digital marketer. From a B2B standpoint, an industry joke can grab a reader’s attention, and create a positive image of your brand.


So here are five simple tips that will help you use these social phenomenons to their full marketing potential....

Via Jeff Domansky
Jeff Domansky's curator insight, June 6, 2013 1:54 PM

Meme me me me me... all about memes, marketing and a few cute kids and adorable cats tossed into the mix.

Bobby Jim's curator insight, June 22, 2014 7:42 PM


Rescooped by Kanishk Bhatia from Public Relations & Social Marketing Insight!

Internet Memes for Business: The Good, the Bad…and the Grumpy | Social Media Club

Internet Memes for Business: The Good, the Bad…and the Grumpy | Social Media Club | Memes |

Chances are you have seen an Internet meme by now, especially if you spend any time on social media. Grumpy Cat rules the Internet in much the same way most cats rule their houses. Most people enjoy memes, and for a good reason.


Typical memes, by design, appeal to the 12-year-old in all of us – they are either funny, cute, raunchy…or all of the above. Better still? Memes are free and easily transferred between people online – and they hold a great deal of potential for being seen by a lot of people. Enter Internet memes for business; what marketer or business owner would turn down an opportunity to use a technique which is already so popular…and inexpensive?


Are Internet memes for business a good idea? Sure, people like memes and share them – a lot. Organizations that want to increase their online presence may find memes are effective in spreading their names and messages. On the other hand, brands may want to consider the possible negative ramifications in regards to their reputations. What may seem like a good idea at the time could result in problematic consequences when not completely thought out. Serious businesses rarely succeed by building their foundations on trendy topics....

Via Jeff Domansky
Kanishk Bhatia's insight:

Internet memes for Business..Interesting read..

Jeff Domansky's curator insight, June 17, 2013 12:38 PM

What's a meme between friends? Find out more. And you can read my take on "

Pascal Jouxtel's curator insight, June 23, 2013 4:16 AM

Il y a de nombreux articles sur ce sujet, et pour cause ! Quoi, un phénomène aussi populaire que les "Internet Memes" et le business n'en profiterait pas ? You must be kidding !


J'ai choisi celui-ci car il titre bien sur le "Internet memes" et ne prétend pas parler des mèmes en général. Et j'aime bien la façon dont l'auteur parle des petits contenus répicatifs comme s'il s'agissait de créatures existant indépendemment de nous. Cela illustre un des attraits romanesques de la théorie des mèmes, au temps de Harry Potter.


Cet article donne corps à ce que j'annonçais il y a 8 ans dans le chapitre de conclusion de "Comment les systèmes pondent" (chapitre que je vous invite à relire...) 

"Tous les propos tenus actuellement sur la mémétique relèvent peu ou prou de l’une de ces trois voies : politique, spirituelle ou scientifique.

La quatrième, la plus discrète, consiste à commercialiser les résultats sous forme de techniques d’influence. En raison même de sa puissance d’interprétation du jeu humain, on ne sera pas étonné que, dans un proche avenir, la mémétique entraîne dans son sillage de très nombreux praticiens dans les secteurs du conseil en management, de la communication et du
marketing, bien avant que l’université ne lève une paupière.
Tout dépendra du rôle que cette dernière envisage de jouer."



Darrin Donahoo's curator insight, November 22, 2013 4:51 PM

Here is a perfect example that making memes can be an effective way of marketing. Because of social media the word can spread very fast. Memes are very inexpensive and a trend that many companies are using. This meme appeal to people of all ages. Memes usually go viral instant either on facebook or any of the social media website. Memes are important to me cause it gets a specific message across without saying a whole lot