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MEF
The Mobile Ecosystem Forum
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Messaging fraud is threatening a $60bn enterprise

Messaging fraud is threatening a $60bn enterprise | MEF | Scoop.it
SMS is just another delivery method for cyber attackers looking to do harm to your organisation.
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Over half of customers say it is is important they know apps are using their data / The Irish Times 

Over half of customers say it is is important they know apps are using their data / The Irish Times  | MEF | Scoop.it
Survey finds almost 90% will take action if their trust is challenged
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Mobile Ecosystem Forum joins European Trust Foundation | Security Document News

Mobile Ecosystem Forum joins European Trust Foundation | Security Document News | MEF | Scoop.it
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GUEST OPINION Cart abandonment on mobile is the elephant in the m-commerce room - InternetRetailing

GUEST OPINION Cart abandonment on mobile is the elephant in the m-commerce room - InternetRetailing | MEF | Scoop.it
Cart abandonment is the bane of all ecommerce retailers – but it is especially prevalent on mobile. Rimma Perelmuter, CEO at MEF explains why it happens and offers some views on what you can do about it When thinking about a digital issue, it helps to frame it as a (more…)
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MEF reveals privacy worries limit mobile engagement - Mobile World Live

MEF reveals privacy worries limit mobile engagement - Mobile World Live | MEF | Scoop.it
LIVE FROM GSMA MOBILE 360 SERIES – PRIVACY & SECURITY: Increased user awareness of th
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EDITOR’S BLOG 230217 Clutching my valuables in Barcelona | Telemedia Online

EDITOR’S BLOG 230217 Clutching my valuables in Barcelona | Telemedia Online | MEF | Scoop.it
Next week we shall all be decamping to Barcelona for Mobile World Congress, where I look forward to doing battle with 110,000 delegates and 250,000 interna
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28% Mobile Consumers Receive SMS Spam Every Day- MEF Report

28% Mobile Consumers Receive SMS Spam Every Day- MEF Report | MEF | Scoop.it
Mobile industry has been urged to continue collaborations to tackle messaging fraud as sharp practices threaten to erode consumer trust.The advice was contained in Mobile Ecosystem Forum (MEF’s) latest Enterprise Messaging Guide, meant to help businesses spot fraudsters and build stronger customer communications channels.According to the report, enterprise or A2P messaging continues to grow as the most effective way for businesses to engage with consumers.
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Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust | Telemedia Online

Mobile industry collaborates to tackle messaging fraud as sharp practices threaten to erode consumer trust | Telemedia Online | MEF | Scoop.it
A2P messaging is a key growth area for the telemedia industry, but while it continues to grow and is trusted by 35% of consumers businesses and brands risk
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The financial brand: Mobile Commerce Making Inroads vs. Desktop 

The financial brand: Mobile Commerce Making Inroads vs. Desktop  | MEF | Scoop.it
Mobile payments, mobile commerce and mobile banking are increasing worldwide as consumers move from desktop to mobile for daily transactions.
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Payment Source: 02.07.17: Your morning briefing

How Are Mobile Owners Making Purchases Using Their Devices? Marketing Charts, Stats, Facts & Trends • Marketingcharts Staff Some 78% of mobile media users surveyed last year across 9 countries reported having made a purchase using their mobile phone during the prior 6 months, according a Mobile Ecosystem Forum (MEF) study.

 
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New.ZE: 58% Abandon Mobile Transactions Before Checkout 

New.ZE: 58% Abandon Mobile Transactions Before Checkout  | MEF | Scoop.it

It’s not surprising that consumers around the world are using their smartphones to make purchases.


However, while an overwhelming numbe

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Media Post: 58% Abandon Mobile Transactions Before Checkout 

Media Post: 58% Abandon Mobile Transactions Before Checkout  | MEF | Scoop.it
58% Abandon Mobile Transactions Before Checkout - 02/08/2017
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MEF: 78% of consumers made a purchase via mobile last year - Mobile Marketing - BizReport 

New research from global trade body Mobile Ecosystem Forum's annual Mobile Money Report reveals that mobile is increasing its role in banking, shopping and payments.
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MEF Global Consumer Trust study 2017: all hail the rise of the savvy user/digi.me blog 

MEF Global Consumer Trust study 2017: all hail the rise of the savvy user/digi.me blog  | MEF | Scoop.it
A new influential report on consumer trust has found heightened awareness of privacy issues is leading to encouraging changes in behaviour. The annual Global Consumer Trust study from Mobile Ecosystem Forum found that privacy is the biggest trust-related concern for 16pc of those interviewed. Growing awareness of privacy, security and identity issues is also prompting…
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Mobile Ecosystem Forum joins European Trust Foundation | Planet Biometrics News

Mobile Ecosystem Forum joins European Trust Foundation | Planet Biometrics News | MEF | Scoop.it
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Why mobile shoppers fail to follow through on purchases - BusinessDay : News you can trust

Why mobile shoppers fail to follow through on purchases - BusinessDay : News you can trust | MEF | Scoop.it
A new survey released by the Mobile Ecosystem Forum (MEF) said that as much as 58 percent customers fail to make a purchase on mobile and do not complete the transaction process. The MEF Mobile Money report gave a number of reasons why a consumer does not follow through. According to the over 6,000 global …
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MEF elects 19 directors to champion industry engagement

MEF elects 19 directors to champion industry engagement | MEF | Scoop.it
Mobile Ecosystem Forum, has announced the results of its Global, EMEA and LatAm board elections for the 2017/2019 term following its AGM in Barcelona at Mobile World Congress last week. 

 19 executives representing the diversity of the global mobile ecosystem from mobile operators to companies at the forefront of mobile payments, messaging, personal data and content were elected to take forward MEF’s mandate.
 
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Mobile industry collaborates to tackle messaging fraud - CLX

Global mobile trade body, MEF, has launched the Enterprise Messaging Guide, a companion guide to any brand or business using mobile messaging via SMS as part of its customer engagement, be that for marketing, authentication, notification and more besides. The guide was developed by MEF’s 30+ strong group of participants in its Future of Messaging …
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Education Technology: Nudging children to better marks with a text to parents 

Education Technology: Nudging children to better marks with a text to parents  | MEF | Scoop.it
Tim Green, Mobile Ecosystem Forum, talks to Raj Chande from the Nudge Unit, about how texting parents delivers education benefits
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CUToday: More Than Half Of Globe’s Population Now Using Mobile Banking 

CUToday: More Than Half Of Globe’s Population Now Using Mobile Banking  | MEF | Scoop.it
A new study shows that well over 50% of people worldwide use mobile banking.
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10 astounding digital marketing stats from this week - Mind Your Biz

10 astounding digital marketing stats from this week - Mind Your Biz | MEF | Scoop.it

10 astounding digital marketing stats from this week Time to settle down for your trusty stats round-up. This week, we’re talking about online.


Nearly two in five shoppers have used their phone to pay in-store MEF’s Mobile Money Report has revealed that mobile payments are on the rise, with nearly two in five shoppers using their smartphone to make a purchase in-store. From analysis of 6,000 consumers in nine countries, it also found that 78% of people have made a purchase using an app or mobile site. Mobile banking looks to be on a similar path, with 61% of respondents saying they now use their mobile phone to bank, and 44% using an app to check their balance.

 
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Fashion United - Two in five shoppers use smartphones to pay 

Fashion United - Two in five shoppers use smartphones to pay  | MEF | Scoop.it
New research has revealed that 18 percent of shoppers have used their smartphones to pay in a shop, reflecting an increase in ‘physical’ mobile transactio
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