MedMarket Intelligence "Scoop of the Day"
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MedMarket Intelligence "Scoop of the Day"
MedMarket Intelligence "Scoop of the Day"
The Latest on Healthcare & Pharma Marketing
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Scooped by Barbara J. Bauer
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4 Sure-Fire Tips for Job Board Success

4 Sure-Fire Tips for Job Board Success | MedMarket Intelligence "Scoop of the Day" | Scoop.it
7/11/13.  These days, adding a career page within a website is becoming more popular for just about every sector within the healthcare industry -- especially when you look at the latest headlines surrounding the jobs outlook as it relates to the...
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Social analytics provides an Rx for the pharmaceutical industry

Social analytics provides an Rx for the pharmaceutical industry | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Social analytics provides an Rx for the pharmaceutical industry
Computerworld (blog)
The pharmaceutical industry on the whole has been cautious about its use of social media and mobile technology, but the pace is rapidly picking up.
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A Cure For Digital Myopia

A Cure For Digital Myopia | MedMarket Intelligence "Scoop of the Day" | Scoop.it
A Cure For Digital Myopia
Forbes
Social media wonks believe everyone wants to .“have a relationship with the brand” Online video mavens believe that display is dead.
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Rescooped by Barbara J. Bauer from Digital Healthcare Trends
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Digital - Emerging Trends in Pharma Sales and Marketing

Pharma companies adopt new technologies to build efficiency in sales and marketing due to the rise in in patent cliffs, regulatory pressures and ...


Via Olivier Delannoy, Ricard Robledo
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eMedToday's curator insight, August 15, 2013 11:27 PM

Great   insights into digital marketing

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Why Health, Medical and Pharma can no longer be Antisocial

Why Health, Medical and Pharma can no longer be Antisocial | MedMarket Intelligence "Scoop of the Day" | Scoop.it
For a long time, Health, Medical and Pharma have shied away from Social Media. Social Media has evolved to be ubiquitous in the world of successful business. And yet Pharma has tiptoed away from it, reasoning that it is too ...
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Social Brands: Accountability Continues to Elude Social Marketers

Social Brands: Accountability Continues to Elude Social Marketers | MedMarket Intelligence "Scoop of the Day" | Scoop.it

Yesterday's Social Brands conference, in association with Marketing, indicated that while social media is revolutionising the marketing landscape, with further forays into uncharted territory come new challenges.

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An Interview with Chris Boyer: the Growing Role of Physician Video

An Interview with Chris Boyer: the Growing Role of Physician Video | MedMarket Intelligence "Scoop of the Day" | Scoop.it

Dan Dunlop recently interviewed Chris Boyer, prior to his departure from Inova Health System, about the growing role of physician video in healthcare marketing and consumer engagement ...

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Pharma M&As set to gather more steam in 2013: report - Moneycontrol.com

Pharma M&As set to gather more steam in 2013: report - Moneycontrol.com | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Moneycontrol.com
Pharma M&As set to gather more steam in 2013: report
Moneycontrol.com
... the recent past are likely to gather more steam through 2013, says a research report.
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Marketing Your Hospital – Most Read from 2012

Marketing Your Hospital – Most Read from 2012 | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Most read blog entries for 2012 A Hospital’s  Strong Brand is Strong Indeed Hospital Marketing Strategy First, Social Media Marketing Second Television and Internet Advertising: Effective Whe...
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» How to Conduct Inexpensive Community Hospital Marketing Research Creative Triage

» How to Conduct Inexpensive Community Hospital Marketing Research Creative Triage | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Marketing Your Community Hospital Efficiently (How to Conduct Inexpensive Community Hospital Marketing Research http://t.co/9YQ9XZNW)
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Rescooped by Barbara J. Bauer from Healthcare Marketing Topics
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Hospital Advertising Proliferates But Critics Question Purpose and Value

Hospital Advertising Proliferates But Critics Question Purpose and Value | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Competition is increasing and hospital marketing and advertising reaches the consumer public frequently and constantly. But it isn't without critics and questions.

Via Lawrence Porter
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Watson Pharma Confirms Actavis' ANDA For Marketing Bortezomib - NASDAQ

Watson Pharma Confirms Actavis' ANDA For Marketing Bortezomib - NASDAQ | MedMarket Intelligence "Scoop of the Day" | Scoop.it

Watson Pharmaceuticals, Inc. ( WPI ),confirmed that its subsidiary Actavis, Inc. has filed an Abbreviated New Drug Application or ANDA with the U.S. Food and Drug Administration for marketing a generic version of Millennium Pharmaceuticals' multiple myeloma and mantle cell lymphoma drug Velcade (bortezomib).

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Healthcare Social Media Marketing Using All Platforms

Healthcare Social Media Marketing Using All Platforms | MedMarket Intelligence "Scoop of the Day" | Scoop.it

Social media has become an essential tool in public areas relations. Page rank practitioners use advertising and marketing on a daily basis to publicize their clientele and begin two-way conversations. Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube are common important channels for social websites. Being a company or organization inside the health industry, it might not seem vital that you be participating and interacting on social networking.

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The Future of Search: Semantic Searching

The Future of Search: Semantic Searching | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Semantic searching is poised to change the way we optimize for search engines and the search results themselves- here's how to prepare your practice. (Marketing In Healthcare: The Future of Search: Semantic Searching | Physician Ref.
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Marketing Your Healthcare Foundation Online

Marketing Your Healthcare Foundation Online | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Marketing Your Healthcare Foundation Online http://t.co/XGOabjlyUF via @berrynetwork
Barbara J. Bauer's insight:

 

Marketing Your Healthcare Foundation Online http://t.co/XGOabjlyUF via @berrynetwork
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8 Social Media Marketing Tips for Medical Practices

8 Social Media Marketing Tips for Medical Practices | MedMarket Intelligence "Scoop of the Day" | Scoop.it

There are many articles about how medical practices can use social media websites such  as Facebook, Linkedin, and Twitter. While these social networks are large and offer opportunities  for physician practices to increase their online visibility, network, build their reputation, grow their audience, and ultimately their medical practice, social media marketing strategies that include publication of health information indexed by search engines may be synergistic.

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Google Enters Tag Management Arena

Google Enters Tag Management Arena | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Now they have released a tag management solution for free too, are we similarly going to see the far reaching consequences of dropped prices, increased innovation and increased usage that we saw with GA?
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Healthcare Marketing Trends for 2013

Healthcare Marketing Trends for 2013 | MedMarket Intelligence "Scoop of the Day" | Scoop.it

With the new year upon us and the Fiscal Cliff receding into the distance, it’s a good time to look to what healthcare marketers should consider to make their own goals for 2013 into realities.

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6 Ways Social Media Marketing Is Changing (For the Better)

6 Ways Social Media Marketing Is Changing (For the Better) | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Six trends that are changing the way we use social media in marketing and sales.

Via The Fish Firm II
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Ivon Prefontaine, PhD's curator insight, February 4, 2013 6:43 PM

In today's day and age, this is vital for organizations to include in their planning.

Mirjana Podvorac's curator insight, February 5, 2013 5:49 AM

Developing really useful and attractive apps will (or has) become crucial.

Online Pharmacy's comment, February 9, 2013 1:51 AM
http://www.lets-getwell.com
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Scientist finds potential cure for AIDS - Times LIVE

Scientist finds potential cure for AIDS - Times LIVE | MedMarket Intelligence "Scoop of the Day" | Scoop.it
An Australian scientist says he has discovered how to turn the HIV virus against itself to stop it progressing to AIDS, describing it as a major breakthrough in finding a cure for the disease.
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Protocol: Healthcare Social Media Marketing 2012

Protocol: Healthcare Social Media Marketing 2012 | MedMarket Intelligence "Scoop of the Day" | Scoop.it
If you’re like most healthcare marketers, you’ve spent the last couple of years building your social network, updating your FaceBook status, tweeting, posting to your pinboard and blogging. And maybe you’ve begun to wonder if it’s all worth it.
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Social Media in Healthcare: How to Harness the Marketing Opportunity | HealthWorks Collective

Social Media in Healthcare: How to Harness the Marketing Opportunity | HealthWorks Collective | MedMarket Intelligence "Scoop of the Day" | Scoop.it
Social Media: Part One (RT @medikly: Social Media in Healthcare: many ways to harness the marketing opportunity for hospitals, agencies and #pharma http://t.co/RcUzJ4si)...
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Rescooped by Barbara J. Bauer from Healthcare Marketing Topics
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Social Media Health: 3 Key Elements to Use When Engaging in Social Media : Health in 30

Social Media Health: 3 Key Elements to Use When Engaging in Social Media : Health in 30 | MedMarket Intelligence "Scoop of the Day" | Scoop.it

Via Lawrence Porter
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The Thin Line Between Pharmaceutical Marketing and General Disease

The Thin Line Between Pharmaceutical Marketing and General Disease | MedMarket Intelligence "Scoop of the Day" | Scoop.it

Patients turning to the Internet for medical information about drugs and diseases often make headlines. However, pharmaceutical companies are strictly regulated in how information dissemination and marketing may be conducted online through legislation and public authority directives, as well as comprehensive branch codes of conduct – leaving little room for creative marketing online.

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Healthcare Marketing Matters: Is Time Right for a Patient Experience ...

Healthcare Marketing Matters: Is Time Right for a Patient Experience ... | MedMarket Intelligence "Scoop of the Day" | Scoop.it

Living in a large metropolitan area with some pretty well recognized system heavyweights and Academic Medical Centers, I am fortunate enough to see a good deal of hospital and health system advertising. Anyhow, happy smiling patients, doctors looking intently into a microscope, nice building exterior shots and high-tech equipment all promoting, something, but clearly not the brand. High production values and in most cases using hired talent instead of employees. The best one was a group of specialists standing and proudly discussing the quality of the air in the patient rooms. Really?

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