"Social Media"
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"Social Media"
News and Tips About Social Media & Tech News
Curated by Jose H. Flores
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Rescooped by Jose H. Flores from Public Relations & Social Marketing Insight

Jack Kerouac inspired the new blogging platform Ghost, but will it inspire you?

Jack Kerouac inspired the new blogging platform Ghost, but will it inspire you? | "Social Media" | Scoop.it

I know what you're thinking: Why do we need yet another blogging platform?...


...Pontin’s thesis can be summed up like this: One reason Jack Kerouac could inaugurate the Beat era of writing was that—so he claimed—he got his hands on a 120-foot roll of teletype paper which encouraged him to write On The Road continuously, without breaks. (In fact, he was so calculating in his manipulation of medium that he taped sheets of paper together into a roll.)...


This is where Ghost comes in, says O’Nolan. If he and his team can successfully create a system that makes it easy for writers to express thoughts without interrupting themselves to construct the elaborate, multi-media layouts that characterize articles on the web, everyone will start writing differently.


“This is the biggest thing I’m excited about,” says O’Nolan. “How can a tool affect the outcome of what it’s being used to create?”...


Via Jeff Domansky
Jeff Domansky's curator insight, May 29, 2013 3:23 PM

On the Road to a new blogging platform for you blogging Dharma Bums? Let's see if ghost materializes. ;-)

Rescooped by Jose H. Flores from SM

Forget Branded Content, Tell a Great Story - Forbes

Forget Branded Content, Tell a Great Story - Forbes | "Social Media" | Scoop.it

"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating."


The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling:  story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).


But one step at a time :) ....

Via Dr. Karen Dietz, Martin (Marty) Smith, Khaled El Ahmad
janlgordon's comment, December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return"
Martin (Marty) Smith's comment, December 5, 2011 10:00 PM
Thanks Khaled. Marty
Rescooped by Jose H. Flores from information analyst

Is Content Curation the New Community Builder?

Is Content Curation the New Community Builder? | "Social Media" | Scoop.it

This piece was written by Eric Brown for social media explorer.


I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of  machine aggregation and Human Curation) are starting to pick up steam.


Here are some highlights:


Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.


**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”


The author says and I agree with him:



**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".


There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:


**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.


**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC


**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/kmZvJg]


Via janlgordon, michel verstrepen
Alessio Manca's comment, May 23, 2012 4:36 AM
What a truth! TY!!