Mediocre Me
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Mediocre Me
Mediocre Me - How Saying No to the Status Quo Will Propel You from Ordinary to Extraordinary! (A Book by John Michel - Copyright 2013)
Curated by John Michel
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Rescooped by John Michel from Transmedia: Storytelling for the Digital Age
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The Pixar Theory: Every Character Lives in the Same Universe

The Pixar Theory: Every Character Lives in the Same Universe | Mediocre Me | Scoop.it
Jon Negroni spent one year untangling the secret world hidden deep within Pixar films. What he found was a universe to which every Pixar character connects.

Via The Digital Rocking Chair
John Michel's insight:

Interesting insight. 

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The Digital Rocking Chair's curator insight, July 13, 2013 12:16 AM

Wow! Everything Pixar, a giant transmedia storyworld?! You can see why it took Jon Negroni a year to research this. What do you think?

Rescooped by John Michel from LeadershipABC
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Steps for Better Storytelling

Steps for Better Storytelling | Mediocre Me | Scoop.it

Great leaders tell great stories. It’s the reason Steve Jobs sold millions of iPods by skipping the technical specifications and simply stating that one thousand songs could now fit in your pocket.


Via Kenneth Mikkelsen
John Michel's insight:

No surprise, telling great stories takes effort. To uncover a handful of key tenets, we asked some experts for their advice on how to be better storytellers in our work lives.

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Kenneth Mikkelsen's curator insight, June 24, 2013 5:43 PM

In 2007, the American Association of Advertising Agencies published the results of a two-and-a-half year study that charted the effectiveness of two types of ads: ads that told a story and ads that appealed to rational reasoning. The result? “For the most part, ads that tell stories and engage and involve consumers create stronger emotional relevance than product-centric ads,” the study concluded.

Jasmin Rez's curator insight, June 29, 2013 11:18 PM

"Great tips on becoming a better storyteller" 


Tony Brugman (Bright & Company)'s curator insight, July 16, 2013 8:47 AM

Great lessons for leaders (and everybody else) for better Storytelling. I love this one: "Show vulnerability"