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Digital Marketing for Doctors

Digital Marketing for Doctors | Medical Marketing News and Tips | Scoop.it
These days every medical office needs to have a presence online so that they will be found by potential clients. A doctors website must...

Via Moshe Zchut
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Social Media Marketing for Doctors

Social Media Marketing for Doctors | Medical Marketing News and Tips | Scoop.it
Doctors need to be careful about how they promote themselves online. We can help you manage your entire online persona, as well as to create and manage your online reputation

Via Moshe Zchut
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Online Marketing for Doctors

Online Marketing for Doctors | Medical Marketing News and Tips | Scoop.it
Affordable doctors online marketing solutions. Call 1-800-670-2809; Full spectrum of internet marketing services for doctors - Achieve Your Goals!
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Five Key Elements to Integrated Online Marketing | XcelMedia | #TheMarketingAutomationAlert

Five Key Elements to Integrated Online Marketing | XcelMedia | #TheMarketingAutomationAlert | Medical Marketing News and Tips | Scoop.it

 

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CYDigital's curator insight, October 22, 2013 3:35 PM

I'd probably call this integrated inbound marketing, but nevertheless very nice.

Chris Bantock's curator insight, October 25, 2013 6:28 AM

Excellent online marketing strategy mix that you should think about to focus the 'why' you dod what you do in social media

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Medical Marketing on Pinterest: The Safest Place to Start Health Care Social Media

Medical Marketing on Pinterest: The Safest Place to Start Health Care Social Media | Medical Marketing News and Tips | Scoop.it

LET’S FACE IT, YOU’RE SCARED

Health care companies are not getting involved in Social Media because they’re scared. If you look at the hoops medical marketing directors have to jump through with their legal department, and then combine that with the pressures all marketers face, such as justifying marketing spend, it’s no wonder health care companies have chosen to stay on the sidelines.

 

START WITH PINTEREST

Many businesses are finding that it’s possible to engage with patients, customers, and other stakeholders without running into legal problems. If you’re still feeling hesitant, that’s okay. Take one step at a time. Not ready for all of the conversational aspects of Facebook? Try a less conversational network. Here’s where Pinterest comes in.

 

JOIN THE TOP BRANDS

According to Simply Measured, 69 of the world’s top 100 brands are on Pinterest. Pinterest is driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube.

 

WHAT YOU HAVE TO GAIN

You can also gain positive brand exposure when people see pins about your company, the people who work there, and the products and services that are changing lives.

 

You can teach patients about a new product you are launching so they understand how it works and how it benefits them.

 

Give patients a look inside your company and what makes your organization great. This is an opportunity for you to humanize your company. After all, your team probably got involved in health care because at least some part of you wanted to make a difference in people’s lives.

 

Now is your chance to show consumers the side of your company that feels their emotions, shares their desire to find the cure, wants to effectively treat a medical condition, dreams of ending suffering, and will do whatever it takes to save lives.

 

Driving referral traffic to a website from Pinterest is incredibly valuable for medical marketing. Why? This is a golden opportunity for health care marketers to ride the social wave without getting tangled in the legal complication. You get the benefits of social media: brand exposure and awareness, positive corporate PR, patient education, exposure for new product launches, and referral traffic to your health care website without the risks that are inherent in the more conversational social networks.

 

LOW RISK INVESTMENT

Pinterest is primarily a visual network. People look at images, share images, pin images, like images, and on occasion, maybe comment on an image. But Pinterest is no Facebook. Facebook is the water cooler where people really start talking about things. When people start talking, legal and regulatory departments get nervous. Breathe a sigh of relief. People don’t usually get too involved in conversations on Pinterest. Many people have probably never commented on a pin in their whole Pinterest history.

 

PINTEREST IS SOCIAL WITHOUT THE CHATTER

If you’re worried about people talking, start on Pinterest. It’s not a huge drain on resources because it doesn’t require you to monitor and respond to conversations all day. While I would recommend always having a plan in place before starting any social media campaign, I don’t think a detailed response matrix for responding to various situations is necessary like it is on Facebook.


Posting pictures of patient education materials and other images you already have visible to the public in your existing marketing mediums isn’t likely to elicit lots of comments. This means you aren’t likely to deal with complaints, negative reviews, potential adverse event reports, or off-label discussions. People just don’t use Pinterest in that way.

 

PINTEREST IS LESS TIME CONSUMING

It doesn’t require as many resources for content creation. You don’t need to post 3-5 carefully crafted messages a day and then be ready to respond to them. As the Marketing Communications Manager, you don’t have to worry about a flood of content you have to oversee for legal risks. Pinterest doesn’t move as fast as the other social networks. You don’t necessarily have to post every day. The work flow is manageable.

 

YOU ALREADY HAVE PINTEREST CONTENT

You just have to provide your agency with the visual materials you already have and they organize and repurpose the imagery for Pinterest. It’s that easy.

Yes, you, Director of Marketing for a healthcare company. I know you already have Pinterest content, even if you don’t think you do. Chances are, you already have images on your website that can be pinned. I would go as far as to venture that if you really surveyed existing marketing material, you would find a lot of images that can be repurposed for Pinterest. Did you know that you can pin video, too? Pinterest is a great way to get more exposure for your medical marketing videos, which can be a great way to showcase your technology and help customers to understand the benefits of your product in an easy-to-understand format.

 

Still need some Pinspiration? Here’s a list of 40 ideas for Pinterest that can help you get started.

 

YOU CAN DO IT

I know this is a lot to process, but if you think about it, this is an exciting, low-risk way to enter social media. With the help of an agency, all you have to do is provide some of your existing visual material, and they will do the rest. You don’t have to go through pages and pages of written material with the legal team. You just need a willingness to be open-minded about social media. Once you decide your ready, trust your agency as the social media experts and your legal department as the legal experts. If everybody does their job, you’ll be just fine.

 


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CONTENT MARKETING: Spanish Language: What opportunities does it afford? - Portada-online.com

CONTENT MARKETING: Spanish Language: What opportunities does it afford? - Portada-online.com | Medical Marketing News and Tips | Scoop.it
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CONTENT MARKETING: Spanish Language: What opportunities does it afford?

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No Social Media FDA Regulation? No Problem! A Social Media Guideline For Doctors - Internet Marketing|SEO Blog

No Social Media FDA Regulation? No Problem! A Social Media Guideline For Doctors - Internet Marketing|SEO Blog | Medical Marketing News and Tips | Scoop.it
Social media has already become the beacon of company/consumer interaction for countless industries, and it’s time for pharma to join the race.

Via Emily Jenifer
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What Is Your Online Marketing Strategy For 2013 Holiday Season?

What Is Your Online Marketing Strategy For 2013 Holiday Season? | Medical Marketing News and Tips | Scoop.it
Soon we will be entering into the holiday season and you should already be having your marketing strategy ready for this holiday season.

Via Thomas Faltin
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