Medical Marketing
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Majority of US Marketers Say They'll Increase Social and Content Budgets in 2014 - Marketing Charts | #TheMarketingAutomationAlert

Majority of US Marketers Say They'll Increase Social and Content Budgets in 2014 - Marketing Charts | #TheMarketingAutomationAlert | Medical Marketing | Scoop.it

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Many marketers are planning to increase spending next year across a variety of digital channels, ranging from content creation to social media, email marketing and display advertising, per results from a Webmarketing123 survey. Content creation (such as videos, webinars and white papers) ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year. A slight majority of B2C marketers concur, echoing recent research from the Content Marketing Institute and MarketingProfs.

 

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Via CYDigital
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CYDigital's curator insight, November 7, 2013 7:50 PM

More benchmarking material to assist with your 2014 budgeting efforts. But here's an excerpt from deeper in the article: "Hampering growth in digital marketing budgets is that old foe: inability to prove ROI." If this is you, then scratch and claw for test dollars so that you can prove it in the first half of 2014 with an opportunity to secure mid year relief.

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Would you share your genetic data with the world in the name of science? We ... - Cambridge News

Would you share your genetic data with the world in the name of science? We ... - Cambridge News | Medical Marketing | Scoop.it
Cambridge News
Would you share your genetic data with the world in the name of science? We ...
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How to help physicians survive the ICD-10 transition - Healthcare IT News (blog)

How to help physicians survive the ICD-10 transition - Healthcare IT News (blog) | Medical Marketing | Scoop.it
How to help physicians survive the ICD-10 transition
Healthcare IT News (blog)
Just telling physicians that ICD-10 codes will provide more data that can improve population health won't be enough.
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