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Wireless patch poised to streamline emergency rooms

Wireless patch poised to streamline emergency rooms | Medical-IT | Scoop.it

In order to have their vital signs continuously monitored, patients in emergency rooms have to be hooked up to a variety of sensors – this makes it awkward for them to move around, among other things. Soon, however, all those machines could be replaced by one small electronic patch that adheres to their chest.

The device was developed by Swiss startup Smartcardia, a company that was spun off from the EPFL research institute.


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5 Exemplary Examples of Healthcare Social Media Marketing Success

5 Exemplary Examples of Healthcare Social Media Marketing Success | Medical-IT | Scoop.it

The most effective marketing programs do more than educate; they resonate with the public, eliciting an emotional response that isn’t easily forgotten. With deeply personal subjects often of life or death significance, healthcare marketing campaigns are often particularly powerful. Hospital groups, pharmaceutical companies and charitable causes are increasingly pushing the boundaries to create creative, compelling campaigns which create a lasting impression. Using the right social media channels to deliver the message directly to their target audience is what makes the best campaigns so successful.

 

Here are five of our favourites from the past few years:

1. SickKids VS

Better known simply as “SickKids,” Toronto’s Hospital for Sick Children took a radical approach when sharing the stories of its young patients in a fundraising campaign for the Sick Kids Foundation. Rather than tugging on the audience’s heartstrings by portraying patients as victims of their medical condition or depicting the hardships having a child with a serious illness poses for the entire family, the kids are presented is a series of videos as heroic fighters readying for battle.

Instead of being portrayed as weak or suffering, they are defiant and strong. They are gladiators, boxers, pro wrestlers and comic book superheroes, supported by an army of doctors, nurses, researchers and family members who gird for battle alongside them. The final result is intense, raw and unforgettable.

2. #YESMAMM

It’s a new solution to an old problem. Despite rising awareness of breast cancers and the importance of early detection, officials with the Carilion Clinic in Virginia were concerned that not enough women were scheduling mammograms. The clinic added screening locations through the state which would be accessible to all women, regardless of their ability to pay, and launched the #YESMAMM campaign to encourage women to schedule an appointment. The social based campaign helped drive traffic to the clinic site, grew their online community and provided a way to share valuable information with hosted Twitter chats about breast cancer.

3. Movember

When a healthcare campaign goes global and takes over an entire month, you know it’s been a success. Movember started in 2003 as a conversation between two friends in Australia, who wanted to challenge a few friends to grow a moustache. Inspired by friends who were raising money for breast cancers, they decided to make the challenge meaningful by using it to raise money for men’s health issues. The following year they decided to make the movement formal and registered the Movember Foundation, built a website and launched a social media campaign. Now, 15 years later, more than 5.5 million “Mo Bros” (and “Mo Sisters’) have joined the movement, funding more than 1,200 projects in 20 countries and, raising awareness of men’s health issues such as prostate and testicular cancers.

4. The Eyes Of A Child

The brainchild of a French advocacy group called the Noémie Foundation, the powerful campaign titled The Eyes of a Child aimed to change the public’s perception of people with disabilities. In a compelling video, parents and their kids were shown pictures of people making various funny faces, and were asked to mimic them. In each case the last image depicted a person with a disability. While the adults reacted with surprise or shock, and stopped trying to mimic their facial expressions, the children innocently continued playing the game. The campaign’s simple message lies at the root of its success: when we look at the disabled through the eyes of a child, we see the person, not their disability.

5. Things Everybody Does But Doesn’t Talk About

When the U.S. government wanted to encourage millennials to visit healthcare.govand sign up for healthcare coverage it took a decidedly lighthearted approach to a serious (and some might say boring) subject. With the help of a very famous spokesperson – then President Barack Obama – and BuzzFeed, it launched a promotional video designed to capture the attention of this traditionally hard to reach demographic. And it worked. The humorous clip answered the question: “What does the President do when nobody’s around?” The answer: the same things everybody else does. He checks himself out in new sunglasses, makes funny faces, takes selfies with a selfie stick, blames the President when something goes wrong and practices for a big speech in front of the mirror. The fact that his speech rehearsal includes a plug for the healthcare.gov site and reminds viewers of the sign-up deadline is clever and hits just the right tone for the millennial audience. With more than 15 million views in its first 8 hours, the campaign was a viral sensation.


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Do physicians have a duty to share their views on social media? 

Do physicians have a duty to share their views on social media?  | Medical-IT | Scoop.it

A doctor posts a series of tweets about racism in emergency rooms. A doctor posts a tweet of himself taking a knee. A doctor posts a string of tweets about an irritating cell phone conversation he is forced to overhear in a crowded train.

 

All of the above are recent examples of social media interactions by physicians. Sometimes it’s easy — but just as often it’s hard — to know when a line is being crossed. What is okay? What is not?

“I think doctors should be encouraged to use social media platforms to discuss issues that are important to them, and about which they are knowledgeable,” said Dr. David Juurlink, an internal medicine doctor and pharmacologist at Sunnybrook Health Sciences Centre in Toronto.

In fact, he argues that it is incumbent on doctors, as learned individuals, to share their perspectives — “ideally supported by facts and reason and logic.” This goes for personal experiences too, he says, noting that he is a follower of the ER doctor who posted about racism, and feels she moved an important public discussion forward in a constructive way.

Dr. Eric Benchimol, a pediatric gastroenterologist at the Children’s Hospital of Eastern Ontario, and a regular user of social media, goes further. Despite the dangers of using social media, he says, there’s even more danger in not using it. “If we don’t help shape the discussion,” he says, “it will be shaped without us.”

As an example, he points to the circus surrounding “liberation therapy,” in which an Italian doctor claimed that multiple sclerosis was caused by poor drainage of blood from the brain and that improving that flow with a procedure like angioplasty could dramatically improve symptoms. A recent editorial in Scientific American makes a similar case, suggesting that academics and scientists should be encouraged to contribute to public debates about important issues.

Doctors do have to be mindful that, to a certain extent, they are public figures, says Benchimol. As such they should never try to be anonymous, or obscure where they work or what they do. Even when they have reason to think the platform they are using is private, they should behave as though it isn’t, he says. “You should never say anything on social media that you wouldn’t want on the front page of the local newspaper.”

Medical bodies have tried to bring some clarity. In its 2011 policy, the Canadian Medical Association reminded doctors that on social media they are “governed by the same ethical and professional standards that have always applied.” They underscore that patient confidentiality is still key, and that doctors need to bear in mind that anything they share can eventually become public; that nothing is really anonymous; and that they can’t control what happens to what they post after they release it into the ether.

In practice, however, navigating between the professional, the unprofessional and the personal can be tricky. Dr. Esther Choo, an Asian-American emergency physician in Portland, Oregon, who has 15 years experience and was trained at Yale, tweeted last August about how white patients sometimes prefer to be treated by interns, or not be treated at all, than be treated by someone of her race. Her thread was retweeted thousands of times.

In September, general surgery resident Dr. Eugene Gu tweeted “I’m an Asian-American doctor and today I #TakeTheKnee to fight white supremacy.” It was also retweeted thousands of times. But the tweet garnered censure from his own institution, Vanderbilt University Medical Center, according to Gu. As discipline for this and other tweets, which include political comments and a complaint about a colleague, Gu says he was forced to take two weeks paid leave in November, and has been put on probation until March.

Many medical schools do not encourage young doctors, researchers or faculty to have a social media presence. Part of the reason may be that doctors often perceive impropriety differently than patients, supervisors and regulatory bodies. One study, for instance, asked emergency doctors to rate how likely it was that a hypothetical social media behaviour would be investigated and disciplined by regulators. The researchers compared doctors’ answers to those of state medical board directors. The two groups had a difference of opinion on the hypotheticals dealing with disrespectful speech and the mere presence of alcohol in an image. Doctors were more likely to rate these as fine, whereas boards were more likely to say they’d investigate and take action.


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Digital Marketing for Doctors: Why Is It Important?

Digital Marketing for Doctors: Why Is It Important? | Medical-IT | Scoop.it

As a doctor, you have enough stress on your hands just trying to give your patients the best care possible. What doctor has time after caring for their patients to think about things like patient acquisition and search engine optimization? If you are like many, digital marketing for doctors can seem overwhelming, daunting and difficult to adapt to your business. With the world constantly changing, however, it’s important to keep your business relevant and accessible. Here at Crystal Clear Digital Marketing, we understand how intimidating it can be to initiate digital marketing strategies, but we’re also here to tell you why doing so is integral to the success of your business both now and in the future.

One of the most important reasons to get into digital marketing for doctors is because it gets your name out there. Name recognition and presence are invaluable in today’s market. Doctors just can’t reach potential patients through traditional print or TV ads the way that they used to be able to. Today, when a person decides they need to see a new doctor or specialist, they either go online and search for one or they ask their friends. If you use digital marketing properly, you will be able to increase the number of potential patients who find you regardless of which way they look.

Your Potential Patients Are Looking for You Online

Logically, having a stronger digital presence will better connect you with patients who are digitally searching for healthcare, but we can help you reach these potential patients in a more meaningful way. Imagine creating a TV ad that not only broadcasts a message about your services but also targets individuals with specific conditions and provides different information to every person who sees the ad. With medical digital marketing, you can use search marketing to directly target specific consumers with information that will benefit them. Whether this is in the form of SEO (search engine optimization) or SEM (search engine marketing), you can design your digital content so that it reaches exactly the people who would benefit from reading it. The ability to target your marketing is invaluable in decreasing cost per patient acquisition (CPA).

In the same way that you can target your medical digital marketing strategy to reach the right audience, we can help you improve your SEO so that it’s easier for patients to find you. SEO involves infusing keywords into your digital content to make it more likely to appear on search engines. Potential patients are not likely to browse past the first or second page of their search results, so you can design your content to appear high enough on the list that they can find you.

In the growing digital marketplace, SEO is no longer a luxury; it is a necessity. We can help you understand how SEO can improve your business and how to use it as economically as possible. Perhaps the best thing about digital marketing for doctors is that it is incredibly easy to track, meaning you will know what is reaching patients and what isn’t, and what strategies are worth investing in and which strategies need to be dropped. In the era of TV and print ads, the only real way you could track their success was through general trends in your business. With medical digital marketing, however, we can help you look at the digital footprints left by your potential patients to see which content is reaching them (and ultimately leading them to visit your practice) so that you can design future marketing tactics to capitalize on your successes. In the past, valid marketing data collection was extremely difficult, but digital technology affords us a much more accurate view of trends without any inconvenience to your potential patients.

For those potential patients who rely on their friends to recommend doctors for them, medical digital marketing can impact how you reach them, too.

Patients Will Remember a More User-Friendly Experience

The easier you make it for your current patients to navigate the ins and outs of your practice, the more likely they are to have a good experience. Regardless of how much patients enjoy and value your care, they may start looking elsewhere if it’s difficult for them to find information, make appointments or understand your services. When patients can easily go online and look at your website to answer the questions they have, it reduces the amount of work you both have to do. These patients can bombard your office with phone calls about these simple questions, or they can simply find it on their own online. Adding this ease and convenience to the great care that you offer will not only benefit you in patient-retention, but it will also help you in patient-acquisition.

In regards to potential patients who reach out to their friends for doctor referrals, your patients are going to be more likely to recommend you if your practice is digitally accessible. Imagine a potential patient posting on Facebook writing, “My back has been really hurting lately. Does anyone know a good back specialist I should see in Durham, North Carolina?”

Will your current patients take the time to reply to someone like this and offer your name? They will if your practice is convenient and easy to use, especially if they can quickly send a link to your beautiful website that allows this new patient to make an appointment easily. Anything that you can do to make it easier for a patient to walk through your door will improve your patient’s experience with you.

Saving on Costs Means You Can Provide More for Your Patients

We understand how overwhelming digital marketing for doctors can be, which is why we’re here to show you how easy it can be and how incredible the return on your investment will be. In addition to reaching more people, medical digital marketing can significantly decrease your practice’s cost per patient acquisition. The hardest part of acquiring new patients is reaching out to them and showing them what you have to offer. Digital marketing allows you to do that in a very specific, focused, and specialized way. The effort of learning how to effectively use digital marketing is worth it considering the increase it will bring to your business and the decrease it will bring to your costs.

This increase in business and decrease of costs will help you grow your business and improve the care that you can offer your patients. The money you save can be used towards new tools and advanced machines that will directly benefit your patients and help you expand your business. Your job as a doctor is to provide your patients with the best care possible; imagine the kind of care you can provide when you have the best tools and equipment at your disposal. The money we help you save finding new patients and keeping your current patients will help you improve the already excellent care you provide.

Join the Digital Age with Crystal Clear Digital Marketing

Digital marketing for doctors is invaluable. We can provide you with everything you need to keep up with and reach today’s potential patients. Today’s patient wants to be able to find your practice easily, understand what services you offer quickly and make an appointment painlessly.

Adapting your business to cater to today’s patient is a vital part of ensuring that your practice will endure. More people turn to the Internet to search for their doctors, research their health concerns, and seek out information about their health every day. That number is only going to increase every year, and medical digital marketing is the way to make sure you reach those potential patients. Daunting as digital marketing for doctors may seem, more daunting should be the thought that you are not reaching as many patients as you potentially could.

Medical digital marketing is not only a strategy you can use to reach potential patients and give your current patients a better experience, but it is also the innovation you need to compete in the future.

Tomorrow’s patient is going to realize that they need to see a doctor and go to their phone or computer to find out where to go. Will your name come up? We will help you make sure that your digital impression is a great one and that everything a patient sees only further convinces them to give your practice a call. We are here to help you increase your digital visibility while making your practice better-equipped for the changing future.


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What patients want from doctors online and off

What patients want from doctors online and off | Medical-IT | Scoop.it

Brands and marketers alike have many things to consider in today’s ever-changing healthcare landscape. Are patients happy with their relationships with their healthcare providers? How likely are they to switch doctors? What could be improved with the doctor-patient experience? How do people want to be communicated with by their providers’ offices?

To find out, Solutionreach recently conducted an in-depth study involving interviews with 2,100 consumers in the U.S. All respondents have health insurance, make health decisions for themselves or their families, and have visited a doctor in the past year.

Overall, consumers cite three key things that could improve the doctor-patient relationship: greater connectivity, better convenience via text and online tools, and more time with the doctor.Moreover, each age group showed distinct preferences across a host of other healthcare provider–related areas, including satisfaction with service, preferred channels for interaction, and likelihood to switch providers.

To help healthcare marketers better target their messaging, here are some of the key findings from the research for each age group:

Millennials
Among the three generations, Millennials are the least satisfied with their doctors and are most likely to switch practices. Not surprisingly, the researchers found that they are also the generation that is most likely to want to receive e-mail and text communication from offices.

Only 19% of Millennials are satisfied with their primary care physician, just 37% are satisfied with their eye doctor, 28% with their dermatologist, and 36% with their dentist.Some 42% of Millennials say they are likely to switch their primary care provider in the next few years and 54% have already switched practices in the past two or three years.Millennials are open to communication across all channels, with more than 70% saying it is appealing to get appointment reminders, appointment alerts, and follow-up reminders via phone, e-mail, and text.

Generation X
Many Generation Xers control healthcare decisions across multiple generations, and their preferences and satisfaction levels both fall somewhere between younger and older consumers. Overall, the researchers found that they are fairly similar to Millennials, with an openness to digital communication and to switching providers.

Some 32% of Gen Xers are satisfied with their primary care physician, 31% are satisfied with their eye doctor, 30% with their dermatologist, and 40% with their dentist.Gen Xers are the most likely generation to say they may switch their primary care provider in the next few years: 44% are likely to do so.Phone remains the preferred communication channel for Gen Xers to receive appointment reminders, appointment alerts, and follow-up reminders. However more than 60% say it is also appealing to get alerts via e-mail and text.

Baby Boomers
Baby Boomers, the biggest consumers of healthcare services, are the least likely to switch doctors. However that doesn’t necessarily mean they’re happy: less than half are satisfied with their current providers. Boomers are also the generation least interested in receiving communications from doctors’ offices digitally.

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Some 42% of Baby Boomers are satisfied with their primary care physician, 47% are satisfied with their eye doctor, 39% with their dermatologist, and 43% with their dentist.Only 20% of Baby Boomers say they are likely to switch their primary care provider in the next few years, 14% are likely to switch their eye doctor, 21% their dermatologist, and 23% their dentist.Phone is overwhelmingly the preferred communication channel for Baby Boomers to receive appointment reminders, appointment alerts, and follow-up reminders. Around half or fewer of Boomers say the idea of receiving alerts via e-mail and text is appealing.

What should healthcare providers and marketers make of all this?

The first big takeaway from the report is that there’s a lot of room for improvement.

Fewer than half of patients across all generations are satisfied with their current doctors, and the share of dissatisfied consumers is especially high with Millennials and Gen Xers.

Moreover, unhappiness is paired with an openness to switching providers—again, especially with younger patients.

This combination of dissatisfaction and willingness to change should give every healthcare provider pause; it should not be taken for granted by any means that patients will stay with your practice simply out of loyalty.

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So, what can you do to improve the relationship? Beyond the eternal request—that doctors spend more time with their patients—the research shows that consumers want better doctor-office staff communication and that they want interactions/management/scheduling to be more convenient.

What’s important to understand from the report is that convenience can come in different forms for different generations. For older consumers it may mean a friendly staff member calling by phone to personally deliver reminders. For younger consumers, it may mean supplementing phone calls with e-mail and text alerts.

What emerges from the research is that there is no one-size-fits-all approach to patient communications or healthcare marketing that will satisfy every patient. Each age group, and each individual, has a unique set of preferences. Ultimately, the key to improving the doctor-patient relationship isn’t shifting to one particular communication or marketing approach, but rather embracing a wide mix so that the full spectrum of consumers is served well.


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Why Doctors Are Using Snapchat Glasses in Operating Rooms

Why Doctors Are Using Snapchat Glasses in Operating Rooms | Medical-IT | Scoop.it

Shafi Ahmed dons a pair of digital sunglasses and explains how the tiny lenses built into its black plastic frame, which can capture high-resolution images, are transforming how doctors get trained in operating rooms.

The British colorectal surgeon used Snap Inc.’s high-tech spectacles a year ago to walk rookie physicians and millions of curious viewers through a hernia operation using the Snapchat photo-sharing app. In 2018, he plans to beam his avatar into operating rooms with so-called immersive technology, which spans everything from military training to adult entertainment, and promises to support the next generation of doctors with real-time supervision and tutelage.

“Doctors do not need to feel out of their depth, and this technology will allow them to get help whenever required,” says Ahmed, whose early adoption of digital technology and social media has seen him recognized as the planet’s most-watched surgeon, with more than 2 million views and 50 million Twitter posts for the Snapchat surgery alone. “We all need support and help when faced with a tricky situation.”

Ahmed’s well-publicized, public approach rankles some members of a very conservative profession. Yet he says it represents one of the best ways to meet the World Health Organization’s call to “scale up transformative, high-quality education” and plug a predicted global shortfall of 15 million health workers by 2030.

A report by the Lancet Commission on Global Surgery estimated in 2015 that 5 billion people lack access to safe, affordable surgical and anesthesia care, leading to about 17 million deaths annually. Saving lives will require a doubling of the surgical workforce, or an extra 2.2 million surgeons, anesthetists and obstetricians over 15 years, the report said.

‘Great Interest’

“It’s not just that we have a shortage of health professionals, we also, as a consequence, have a shortage of teachers,” said Josip Car, an associate professor of health services outcomes research at Singapore’s Nanyang Technological University’s Lee Kong Chian School of Medicine.

Car is working in collaboration with the WHO on the world’s largest systematic review of evidence on the effectiveness of digital learning. It’s a field, he says, that is attracting “great interest,” but which requires careful evaluation.

“The evidence appears to suggest that, on the whole, these technologies are likely to be equivalent to traditional modes of education,” Car said in a telephone interview. “If this turns out to be so, that’s very good news because many of them allow scalability and flexibility of learning.”

Already, technological innovations are increasing the automation of diagnoses and personalized treatments, and medical schools are incorporating them into their teaching. For example, California’s Stanford Medicine is combining imaging from MRIs, CT scans and angiograms with a new software system to create a three-dimensional model that physicians and patients can see and manipulate.

‘Ripe for Disruption’

“Medical education is ripe for disruption,” said Marc M. Triola, associate dean for educational informatics at NYU Langone Health in New York. “Cutting-edge technologies such as virtual and augmented reality may quickly become standard-of-care and mainstream.”

Ahmed used Microsoft Corp.’s HoloLens headsets to virtually bring together surgeons from the BMI London Independent Hospital and Tata Memorial Hospital in Mumbai to operate together on a bowel-cancer patient in October. Each colleague was able to view tumor scans that appeared as 3D holograms, and could “see” each other as graphic avatars, standing and speaking as if together in the operating room at the Royal London Hospital.

 
Connecting People

“My story is about connecting people globally,” Ahmed, 48, said in his office at the London Independent Hospital. An associate dean of Barts and the London School of Medicine and Dentistry, the Bangladesh-born surgeon performed the world’s first virtual reality operation recorded and streamed live in 360-degree, or immersive, video in 2016.

It was viewed live by 55,000 people in 142 countries and downloaded 200,000 times on YouTube, he said. Ahmed co-founded Medical Realities Ltd., which began last April offering a free virtual reality interactive learning module for surgical trainees.

While virtual reality isn’t new in health-care, its affordability is: Medical headsets have traditionally cost from $30,000 to $300,000, according to a World Economic Forum report on emerging technologies. Facebook Inc.’s Oculus Go wireless headset, meant to be the company’s most accessible VR device, will cost $199 when it’s released in early 2018.

 
Rapid Growth

That’s helping to stoke a market for virtual reality hardware and software that’s poised to expand 54 percent annually over the next five years, reaching almost $27 billion by 2022, Sarasota, Florida-based Zion Market Research said in a report in October.

The global digital health market, which includes everything from fitness apps and wearable devices to consultations over the Internet, will reach $537 billion by 2025 from $196 billion in 2017, Transparency Market Research said in September. Philips Healthcare, McKesson Corp., Allscripts Healthcare Solutions Inc., Cerner Corp., and Agfa-Gevaert N.V. are among companies benefiting from the growth, the Albany, New York-based firm said.

Continuous innovations are needed to meet the changing demands and future challenges of medicine, said Luke Slawomirski, a health economist and policy analyst with the Organisation for Economic Co-operation and Development in Paris.

 
‘Hero Physician’

“The skills and attributes needed by health-care providers will be very different in the future,” said Slawomirski, who trained as a doctor. “Soft skills like communication, teamwork and adaptability to complex environments will be essential. The days of the hero physician are over: Health care is now all about teamwork, relationships and trust.”

Watching operations online won’t provide essential surgical training, and nothing can replace the experience of interacting with real patients, said John Quinn, a vascular surgeon in Brisbane, Australia, and the executive director of surgical affairs with the Royal Australasian College of Surgeons.

“Just watching a picture of something being done doesn’t teach you terribly much,” said Quinn, who completed his surgical training in the early 1980s. “You have got to be able to touch and feel and do all sorts of other things.”

 
Privacy Concern

The Australasian College isn’t in favor of live-streaming surgeries because of privacy concerns and the potential to distract and pressure the surgeon, he said.

“It’s treating surgery more as entertainment,” Quinn said. “It’s almost voyeuristic and putting people’s privacy greatly at risk, while they are showing things around the world to all sorts of people.”

Ahmed says that, beside the training function of his online operations, engaging with and educating the public helps to demystify surgery and make it more transparent.

“We have to challenge dogma and tradition in health,” said Ahmed, who won a national training award in 2015 and is on the council of the Royal College of Surgeons of England. “Unless you challenge, you will settle with mediocrity, stuck in the Dark Ages.”


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Jason Hill's curator insight, April 1, 4:00 PM

It has become common knowledge that that technological advances have greatly changed the medical field, so its surprising but really not that far fetched that social media now will also play a role.

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Tips to Understand Customer Care on Social Media Platforms

Tips to Understand Customer Care on Social Media Platforms | Medical-IT | Scoop.it

Like it or not, social media is here to stay.

It’s where you can find your friends, where your family is, and, you guessed it, where your current and potential patients are. Use of social networking sites by American adults has skyrocketed in the last twelve years from 5% of adults in 2005 to 65% of all adults in 2017.


Did you know that social media now drives almost one-third of referral traffic? And that number is on the rise. In today’s digital age, savvy businesses know all too well that to survive and to thrive, they must go where their customers are. The same holds true for your medical practice: either you’re on social media, or you’re scrambling to figure out how to catch up.

But that’s not all.

How medical practices market on social media is evolving all the time. If you’re not on the pulse of the most cutting-edge ways to take advantage of social media, you can be sure your competitor down the street will be.

Social media and how people use it are changing faster than most of us can keep up with. Social media technology is evolving at breakneck speed and consumers along with it.

The fact is that the competition for people’s time and attention on social media is more intense than ever. In today’s digital social media landscape, you not only need to be on social media, you need to be IN social media.

The Rise of Social Media Customer Care

Being in social media, however, means more than you might think. Insight Marketing Group President, Jennifer Thompson, recently published an article on LinkedIn where she explained the critical role that social media customer service now plays in the private as well as the public realm.

Social media is now the go-to choice for consumers (and patients) who count on immediate 24-hour feedback, search out referrals from their networks, share their experience (both fabulous and terrible), and interact with businesses.

Social media now trumps other channels for customer service to the tune of:

34.5% of consumers prefer social media24.7% prefer website/live chat19.4% prefer email16.1% still prefer to call in via phone 

Social media customer service is expanding fast, like the rising tide of a tsunami. Over 80% of companies now use social media as part of their complete customer relationship management program.

With increasing numbers of patients flocking to social media to vent their complaints, it’s now vital for your practice to be able to transform potential negative customer service interactions into positives for future patients.

And there’s still more to the social media story…

 

Apps Are a Patient’s Best Friend

Since the release of the iPhone a decade ago, social messaging applications have been growing at a torrid pace, including 44% growth since 2015. And the time people are spending on social messaging apps is increasing by 69% year after year. Facebook Messenger is the most popular messaging app worldwide, followed by Skype, Twitter, and WhatsApp.

What’s really intriguing is that the four leading messaging apps (Messenger, WhatsApp, WeChat, and Viber) top the biggest social networking applications (Facebook, Twitter, Instagram, and Google+) in active monthly users.

The takeaway: if more and more clients and customers are using messaging apps, businesses and their brands need to be there.

What Does It All Mean for You and Your Practice?

The healthcare industry has been slow to embrace social media, but is beginning to see the light. Platforms like Facebook and Instagram are where your patients spend a LOT of their time. You could call it their virtual home away from home.

Medical practice managers need to find new, efficient, and innovative ways to engage their patients on social media and enhance the customer experience. It’s about creating an ongoing dialogue with patients, before, during, and well after their appointments. Ongoing patient-first social media engagement is the future for marketing your medical practice.

And the future is now.

Ultimately, social media is more than just a place to share personal pictures, a delicious recipe, or a heated political conversation with your cousin. It has become a potent way for medical practices to interact with their patients on a more personal level and to bring patient customer service to a whole new level.


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Cerapedics Bone Graft Substitutes and Biologic Factors

Cerapedics Bone Graft Substitutes and Biologic Factors | Medical-IT | Scoop.it
Bone graft substitutes and the bone formation process is a complex series of biological and chemical events that is described by a collection of complicated and, at times, confusing words and phrases.

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How social media is connecting people living with illness - Health

How social media is connecting people living with illness - Health | Medical-IT | Scoop.it

Three years after she was diagnosed with endometriosis, Marissa Brennan turned to Facebook for support.

"When it comes to endometriosis, there's a lot of people that think they understand or think it's only a 'small' disease that affects you a couple of days a month," she said.

"But day-to-day coping can actually be really difficult."

What started out as a search for more information, led Marissa to an online support group of Australian women living with endometriosis.

"I read through other women's stories, and it was really nice to realise that there were other people going through the same things as me," Marissa said.

Finding an online community where people understood her experience allowed Marissa to reach out and get support in a way she had not been able to before.

Even though endometriosis affects one in ten women, it has long been poorly understood, can be extremely isolating, and on average takes a woman seven to ten years to get an accurate diagnosis.

Advocates say women are often forced to become self-taught experts, managing symptoms that include pelvic pain, heavy or irregular periods, bowel and bladder symptoms, and fertility problems.

"In the group, you feel like you're around like-minded people that understand ... like there's this big support network that's available just at your fingertips when you might need it," Marissa said.

Support groups on social networks

The 25-year-old Brisbane nurse is one of thousands of Australians living with an illness who turns to social media to connect with others who understand her plight.

"Closed" or "secret" Facebook groups allow people connect privately with others who might be going through a similar experience.

The groups often have a set of unique terms and conditions, and require members to answer a series of questions before joining. For example, "do they live with X illness or care for someone who does?".

"It's safe space where people can talk without feeling judged, and look for support and reinforcement that they are doing the right thing and doing everything they can," Marissa said.

Dr Melanie Keep, an e-Health researcher at the University of Sydney, said recent years had seen a rise in the number of illness support groups on social media, as well as online discussion boards and patient-specific platforms.

"These groups play an important role in allowing people access to peer support that is otherwise limited by time and geography," she said.

Usually the groups are run by one or more voluntary members, or by an organisation advocating for the same cause.

Dr Keep said there was significant variety from group to group.

"There might be emotional support from peers. And there could also be practical support, like being able to drive somebody to an appointment," she said.

"All of these things can be facilitated through an online group."

Dr Keep says some people turn to online communities for support because they find it difficult to talk those close to them.
(Unsplash)

Dr Keep said research suggested people who actively engaged in online support groups — whether by regularly posting or responding to what others posted — tended to "get more out of it".

But Dr Keep and her colleagues recently investigated the effects of online health communities on members who engage less actively, and found the experience was still largely beneficial.

"We found that even people who 'lurk' feel like they're getting something out of the process, either by sharing minimally or by what they view," she said.

Sharing resources and supporting others

Kristin Gillespie, 54, has lived with mental illness for most of her life, and now helps to run a closed Facebook group for Australians living with psycho-social disability.

Kristin said the announcement of the NDIS prompted her to connect with others who were also grappling with how the scheme would work.

"I'm very much a believer that people with disabilities need to stick together … and peer support is enormously beneficial and powerful if it's done well," Kristin said.

According to Kristin, the group, which now has more than one thousand members, provides peer support and practical information about mental health and the NDIS.

"We have a huge range of stuff in the group. Sometimes we might be discussing how things operate at a nuts and bolts level, or we might be discussing one person's lived experience," she said.

"We have articles about things like self-care, causes of mental illness, or we might share artwork. It's quite varied."

For Kristin, one of the biggest benefits of the group is that people can participate from anywhere in Australia.

"People who suffer from serious mental illness tend to be very isolated, and many of us have to live in more rural or remote locations simply because we can't afford to live in the city," she said.

"It enables us to connect with other peers in a fairly safe environment, and that's actually quite hard to do."

 
Minimising potential risks

In both Kristin and Marissa's groups, administrators have posted clear guidelines around who to contact if someone needs urgent help or support.

Dr Keep said online support groups often develop group guidelines to ensure discussions are healthy and respectful. These can include:

Who the group is for (e.g. patients, carers)Behavioural guidelines (being respectful of other members)No advertising or promotional contentWhere to access urgent help or support

Dr Keep said for people considering joining an online support group, it is important to read a group's guidelines and note their privacy settings. Also, shop around.

"Look at a number of different communities, look at their terms of conditions and their rules of engagement," she said.

"Does it have a good sense of community? Or are people putting each other down? Do people get positive, supportive messages when they're responding to others and making their own posts?"

It is also important to be aware of the risks of misinformation or false advertising, especially given patient support groups on social media are rarely run by qualified medical professionals. So while they can be a good place to get support and make connections, you should seek medical advice from your doctor.

But the benefits of online support groups can be significant, Dr Keep said, especially for people not able to access support offline.

"I think the support that people receive out of these online communities outweighs the potential risks, especially when there are systems in place to try and prevent those risks," she said.

"It's the value of talking to someone whose been through it all before, and can make things less scary, however awful it may be," she said


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This is why keeping the power of the internet in the hands of users and citizens is critical. Please contact your senator and congressman to ensure they know preserving the internet as it was designed to function matters to all of us this is not a partisian issue.Tell your leaders to vote to support the internet as the title II 

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Phase I trials of Neuro-Spinal Scaffold™ in Acute Spinal Cord injury – InVivo Therapeutics

Phase I trials of Neuro-Spinal Scaffold™ in Acute Spinal Cord injury – InVivo Therapeutics | Medical-IT | Scoop.it

CAMBRIDGE, Mass.--(BUSINESS WIRE)--InVivo Therapeutics Holdings Corp. (NVIV) today announced that the company has received supplemental Investigational Device Exemption (IDE) approval from the US Food and Drug Administration (FDA) for a second pivotal clinical study of the company’s Neuro-Spinal Scaffold™ in patients with acute spinal cord injury (SCI). The 20-patient (10 subjects in each study arm), randomized, controlled trial is designed to enhance the existing clinical evidence for the Neuro-Spinal Scaffold™ from the company’s single-arm INSPIRE study (InVivo Study of Probable Benefit of the Neuro-Spinal Scaffold™ for Safety and Neurologic Recovery in Subjects with Complete Thoracic AIS A Spinal Cord Injury). The definition of study success is that the difference in the proportion of subjects who demonstrate an improvement of at least one grade on AIS assessment at the six-month primary endpoint follow-up visit between the Scaffold Arm and the Comparator Arm must be equal to or greater than 20%.

 

InVivo recently reported that seven of 16 (43.8%) evaluable patients in the INSPIRE study experienced an improvement in AIS grade from baseline at six months compared to the Objective Performance Criterion (study success definition) of 25% of patients. Of these seven patients, three of five individuals who had converted from AIS A SCI (complete) to AIS B SCI (sensory incomplete) in the first six-month period of follow-up subsequently further improved to AIS C SCI (motor incomplete) within 12 to 24 months, including a recent patient who converted from AIS B to AIS C at the 12-month exam in January 2018.


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The Neuro-Spinal ScaffoldTM is an investigational bioresorbable polymer scaffold that is designed for implantation at the site of injury within a spinal cord contusion. The Neuro-Spinal Scaffold provides structural support to the spared spinal tissue and a supportive matrix to facilitate endogenous repair processes. It degrades over several weeks.

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Social Media Etiquette For Medical Practices

Social Media Etiquette For Medical Practices | Medical-IT | Scoop.it

It’s crucial for medical practices to be active on social media to market their brand and attract new patients, but medical professionals must follow a few rules online. When running your practice’s social media accounts, keep in mind that you are representing the practice, and must meet a higher standard of conduct that is expected of professionals.

Professional Boundaries

One mistake medical professionals make is combining their personal and professional social media accounts. This is a big mistake, as you do not need potential clients looking at old photos on your Facebook page. Creating accounts for your practice allows you to keep professional boundaries with your patients and keep your personal life private.

No Specific Medical Advice

Medical practices should also never give specific medical advice online, and never share health information about a patient. Patients may think it’s okay to ask advice via Twitter or Facebook, but the best way to respond is by providing the patient with the office phone number to handle the question offline.

Recording Patients

Certain medical professionals, such as dermatologists and plastic surgeons, film patient visits to show services for other potential clients to watch on social media. One of the most popular dermatologists to record patients is Dr. Sandra Lee, better known as Dr. Pimple Popper. Her videos on Youtube and other social media sites went viral and proved to be beneficial to her brand.

Recording patients has become very popular in the age of Snapchat and Instagram videos, but it’s essential for medical practices to know the rules of recording patients before doing so. You must always have consent to film and should keep identities anonymous and protect patients’ privacy. Also, you should have a reason for filming a patient, mainly for educational value. If you film for shock content or with the sole purpose to go viral, other dermatologists see that as self-promoting and damaging to the specialty.  

Alternatively, it’s becoming more common for patients or clients to record their visit at a medical practice. Whether they want to record the visit for social media or purely for educational reasons, a medical professional must choose words carefully when being filmed. Ask your patient to repeat back what you’ve said to ensure they don’t have any misunderstandings, as this will protect yourself in case any issues arise.


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Implementing an Integrated Marketing and PR Strategy for Healthcare Brands

Implementing an Integrated Marketing and PR Strategy for Healthcare Brands | Medical-IT | Scoop.it

Are you a healthcare marketer looking to modernize your public relations strategy and take your content marketing game to the next level? Are you hearing a lot about how you need public relations, content marketing, social media engagement and connections with healthcare influencers, in order to grow?

Today’s healthcare landscape is dynamic and rapidly changing. Shifting federal and state policy mandates, new care delivery models, the informed patient, downward pressures to reduce costs, and the promise of technology to better connect care and treat disease proactively are creating a unique inflection point unlike anything we’ve seen. At the same time, our core healthcare stakeholders are changing the way they seek, consume and share information.

 

Employing a strong integrated marketing and PR strategy can be a key move to reach the next level.

Earned, shared and owned strategies all intersect and magnify each other. The difficulty remains in the million moving parts to this strategic approach. Integrated marketing and PR agencies know how to create, produce, promote and leverage a great story so you can move your healthcare brand past the infancy stages into a connected company. At this critical juncture, you can’t afford to miss out on what integrated agencies have to offer.

 

Social media is viewed as the second most effective digital marketing tactic for customer retention purposes, behind only email.

 

Some hear “social media” and think only of Facebook, Twitter and maybe LinkedIn. While tweeting a few times a day on industry topics or posting daily on Facebook and LinkedIn is a viable and inexpensive way of getting messages out there, social media opportunities can extend well beyond these channels without breaking the bank.

Cambridge BioMarketing launched a social media campaign around International Rare Disease Day that targeted advocates, caregivers and the general public via social media netting 1.4M+ total impressions. Read the case study to learn more.

In particular, emerging healthcare businesses and brands have a distinct advantage when it comes to social media promotion. Why? Because active social media users love talking about what’s new. Perhaps it’s the most promising new treatment for a rare disease, or a new virtual assistant to make physicians’ documentation easier. Healthcare social media provides a powerful means of connecting with your brand’s customers, patients and advocates.

Combining your PR and social media tactics is a winning strategy. Integrated PR and social media services ensure that your brand gets the spotlight in today's “always-on” world.

Healthcare Trends

Are you ready to act quickly and increase your brand’s thought leadership by leveraging breaking news? Trend jacking is one of the most effective tactics in the PR arsenal. It allows you to position your brand, its executives and experts as a thought leader by including your perspectives in coverage around trending industry issues. Additionally, by incorporating commentary on breaking news into social media programs, organizations can position themselves as resources on hot topics, inspiring new connections and creating urgency around issues that impact their constituents. You can hack the news cycle and react quickly to breaking news.

There is a myriad of examples on how to apply this to specific healthcare sectors. It could include topics such as the zika virus (providing information on how to avoid exposure or news on vaccines in development); CTE (sharing concussion facts and treatment options); or healthcare data breaches (discussing how best to prepare for and mitigate compromising sensitive information).

 

 


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The Five Trends in Medtech

The Five Trends in Medtech | Medical-IT | Scoop.it
Introduction

The rapid advancement of innovation today is propelling fundamental changes in all industries. Amongst them, the health sector is one which will be transformed drastically in the comin

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Elia Pradel, the author of this post, makes 5 excellent observations about the future of healthcare. 

 

Excerpt:

Consumer Focused Decentralization

 

The health industry has gone through three eras of evolution: firstly, the era when doctors and integrated delivery networks (IDNs) were the target customers, followed by the era when payers (insurance companies) were the target audience. We are now in the third era – the consumer era.

 

Whether it’s online shopping for the best health-related gadgets or using self-diagnosing equipment, patient empowerment is dictating future innovation.

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How Pediatric Medical Practices Need to Use Social Media

How Pediatric Medical Practices Need to Use Social Media | Medical-IT | Scoop.it

Valentine’s Day is a holiday of love that extends beyond romantic feelings. If you love your career in the medical field, use the holiday as a chance to promote your business.

Medical practices typically rely on directory listings and word of mouth to earn patients. An informative and appealing website is also a step in the right marketing direction. Social media, however, is the newest trend earning medical practices attention and patients.

A well-managed social media account will help you engage with both new and existing patients as well as keep your patients informed to important news and updates.

This post hones in on two dimensions of social media marketing: Facebook as the medium and families as your target audience. On average, 1.4 billion people log-in to Facebook every day, thus, a fair share of your patients are likely to have an account. More people use Facebook than any other social media medium, so it makes sense to start your marketing campaign there.

Whether you are a pediatrician, a pediatric dentist, orthodontist or any other pediatric medical specialist, your practice should have a business page on Facebook. This allows you to post your location and contact information, provides the opportunity for patients to “like” your page, etc. Once your page is created, the following tips will help you maximize your marketing campaign:

1. Use your Facebook page to list the hours of your practice.

Business hours, holiday schedules, snow delays and cancellations are among the most important pieces of information for your Facebook page. Having your schedule posted on Facebook allows a working parent to quickly check the times you’re available–whether they need an immediate appointment or they are trying to balance their schedule with when they can pencil in a visit. Holiday schedules are particularly difficult to remember, and parents will appreciate this easily accessible resource. Finally, school closings are also a welcome addition to your page as parents and guardians could keep the calendar handy as they schedule their children’s appointments.

2. Have your phone number posted and ready to call.

Though you hope many parents have your number saved to their phones, a readily available contact number helps grandparents, siblings, babysitters and any other caregiver access your contact information in a moment’s notice. Facebook allows you to hyperlink the phone number for mobile devices, thus, a brief click would put worried or frazzled caregivers in immediate contact with you.

3. Post pictures of you and your staff in action.

If you run a medical practice that cares for children, you probably decorate your office and dress in holiday gear for the many occasions that excite children. Make your practice seem more inviting to potential patients by showing off your enthusiasm for the events that make the little ones smile.

Similarly, if your practice participates in community fundraisers or sponsors events, be sure to post images of these occurrences, as well. Here, you can draw attention to noteworthy charity functions as well as emphasize your involvement in the community.

4. Give your patients a chance to shine.

Turn unpleasant doctor visits into bragging rights for your patients. With parental and child permission, take photos of the brave youngsters who had shots, had teeth pulled, broke a bone, etc. By occasionally posting a “superstar” of the month or week, your patients will have a bit more of a rosy attitude in painful endeavors. Chances are, family members will share whatever post their child is in, thus earning your medical practice publicity to whoever sees the image.

5. Highlight important medical news and information.

Facebook is a quick way to send reminders and news alerts to your patients’ families in ways they are likely to see. Remind parents to schedule physicals or teeth cleanings. Alert families if there is a high occurrence of strep throat or other illness. Provide a list of flu symptoms. The possibilities are endless, and your patients will appreciate your medical guidance.

6. Share your blog posts on Facebook.

Digital marketing experts often discuss the benefits of having a blog for SEO purposes and for keeping you website patient-friendly. Whether you or a content writer created the content, use social media to promote the post. If it’s a worthwhile read, patients may share the post and earn you further publicity. Lastly, an informative post will draw attention to your medical expertise.

7. Remember that your Facebook page is an extension of your web page, not a substitute.

Your Facebook page will earn you publicity and engagement with your patients, but it is not a substitute for a well-run medical website. Whatever updates you make to Facebook, you can also make to your site. Thus, you’ll have optimized information sources for organic searches and social media followers.

Proper maintenance of your website and social media accounts is an undeniably time-consuming task. By hiring a digital marketing firm, you can focus on your patients’ well-being while the firm helps maintain and create digital relationships.


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Twitter Provides Information about Rare Diseases to Physicians, Patients

Twitter Provides Information about Rare Diseases to Physicians, Patients | Medical-IT | Scoop.it

Physicians who treat rare diseases often find it difficult to track down research developments and news pertaining to those diseases. For example, Naveen Pemmaraju, M.D., an associate professor in the Department of Leukemia at The University of Texas MD Anderson Cancer Center, treats patients with myeloproliferative neoplasms (MPNs) and blastic plasmacytoid dendritic cell neoplasm (BPDCN). In the past, he found it time-consuming to sort through the medical literature to find the latest conference abstracts about these rare conditions. He found a solution in the microblogging social media forum Twitter.

"Compared with email and other social media platforms, Twitter is the easiest way for doctors, especially hematologists and oncologists, to stay informed," Dr. Pemmaraju said. "I follow the lay press, medical press, and medical journals on Twitter, and I check my Twitter feed every morning. In 5-10 minutes, I can find out what's going on in my specialty and in the world at large and can mark items for further reading and investigation later on in the day."

To find or share messages, or "tweets," about a particular topic, Twitter users create hashtags, which comprise the # symbol followed by a word, phrase, or abbreviation with no spaces. Hashtags are not case sensitive and are simply typed into tweets to make them easily found by a search.

Cancer-related hashtags can be general, such as #EndCancer, which is used by MD Anderson faculty and publications; or disease specific, such as #BCSM (breast cancer social media), #lymphoma, and many others. In 2014, Dr. Pemmaraju saw that no hashtags existed for MPNs or BPDCN, so he created the hashtags #MPNSM and #BPDCN. Since then, the hashtags have been adopted by a plethora of physicians, researchers, patients, and advocates. In 2017, Dr. Pemmaraju and colleagues analyzed the use of these and other disease-specific hashtags and published their findings in Seminars in Hematology (2017;54:189-192).

Dr. Pemmaraju describes #MPNSM and #BPDCN users as self-curating groups. "There's less than 1% spam, and you know who's tweeting," he said. "For these rare diseases, if there's an advocate group meeting or a new paper that comes out, I'm going to see it on Twitter long before I find it anywhere else."

Twitter also provides a platform for physicians to share information and connect with other professionals. "I've formed research collaborations with people I met first on Twitter and later at conferences or other events," Dr. Pemmaraju said.

"It's an exciting time for patients and providers to get connected on social media," Dr. Pemmaraju said. "It's revolutionized the way I take in and contribute original information in my fields of interest."

On Twitter, you can follow Dr. Pemmaraju at @doctorpemm and OncoLog at @OncoLogNews and @OncoLogEspanol. To find health care-related hashtags, visit www.symplur.com/healthcare-hashtags.

OncoLog, February 2018, Volume 63, Issue 2


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5 Social Media Marketing Tips for Medical Practices and Facilities

5 Social Media Marketing Tips for Medical Practices and Facilities | Medical-IT | Scoop.it

 

As a physician or medical facility, we know that an established and robust referral network is essential to growth, especially if you are a specialist or specialty facility. However, we also know that digital marketing is also essential and can greatly enhance a referral marketing campaign.

According to a recent study highlighted by the American Academy of Family Physicians’ (AAFP), more than 70% of primary care physicians and oncologists use social media at least once a month to explore or contribute health information. In addition, nearly 70% of adults use social media to connect with others, engage with news and content and share information. What does this mean for physicians and medical practices? It is essential that you use social media to engage and connect with your current and potential referral sources and patients.

The most common social media mistakes that practices make is lazy posting. It is simply not enough to just have a social media account. If you are not using your accounts effectively, you are losing out on a valuable, low-cost marketing opportunity and potentially damaging your brand.  Whether you are trying to build brand awareness, bring in new patients or referral sources or boost reviews, good social media marketing means going beyond posting a holiday greeting on your Facebook page every now and then. Strategy and consistency are key and when done right, social media can reiterate and enhance a Referral Marketing campaign.  It is a powerful and inexpensive marketing tool, but only if done right. Here are 5 social media marketing tips for your medical practice or facility:

1. Post consistently.

Your social media outlets are there to educate, interact and build new and existing patient and referral source relationships. If you want your audience to keep visiting your social media profiles, make sure to post on a consistent basis. By providing your online users with new content regularly, they will be much more likely to like, engage with and share your content and to become a patient or referrer.

2. Become a thought leader by sharing smart, useful content.

Social media can be a key vehicle for establishing yourself or your practice as a thought leader and trusted expert in your filed. Posting health tips or sharing articles from relevant medical websites will keep people coming back for more information and/or decide to follow you. Your goal is to build a community of followers and education is a great way to do that. It builds trust and keeps you top of mind.

3. Use visuals.

 Visuals resonate more with people than just text. Use images with your social media updates whenever you can. Images, infographics, GIFs and videos are great ways to capture the attention of your audience.

4. Follow other doctors and practices.

This is key, and a step many medical practices seem to miss. In order to build a community of followers, you must begin by reaching out to your existing network. Follow referring medical practices’ Facebook and Twitter pages and interact with them on a regular basis. This builds credibility and trust by showing them that you are interested in their practices.

 5. Don’t be too “pushy”.

Be careful not to “over-promote”. You want to build brand awareness, however remember the goal is to engage and inform, as opposed to constantly selling your brand. Regular posting is essential, but it must be engaging. Engaging content can help to spread your brand, authority and expertise to patients and referral sources in your community!

Use these tips to effectively market your medical practice or facility. Social media can help to grow your practice if used effectively and in conjunction with other marketing strategies. Using social media to promote your medical practice or facility give you a low-cost opportunity to connect with your referral sources and patients! Don’t miss out!


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Inflammatory bowel disease may increase risk of heart attack

Inflammatory bowel disease may increase risk of heart attack | Medical-IT | Scoop.it

Inflammatory Bowel Disease (IBD), a blanket term covering a variety of chronic gastrointestinal conditions including Crohn's disease and ulcerative colitis, inflicts millions of people around the world with an increasing prevalence. A new study has found that people diagnosed with IBD have a significantly higher risk of heart attack, especially in younger patients.

The large analysis evaluated medical record data from 17.5 million patients, with over 200,000 having a diagnosed IBD. Overall the data found that patients with IBD suffered from twice as many heart attacks as non-IBD patients. Adjusting for a variety of factors including heart disease risk factors, age and race, the risk factor for IBD patients and heart attacks was still 23 percent higher than others.


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Social media bringing health care home

Social media bringing health care home | Medical-IT | Scoop.it

While Facebook is a place to stay connected with friends, Passavant Area Hospital is using it as a way for people to discuss their health.

Kevin Eckhoff, communication coordinator for Passavant Area Hospital, said specialists will be using Facebook Live to discuss and answer various health topics.

“Once the program goes live, viewers are welcome to submit questions using the private-message feature,” Eckhoff said. “The providers will answer selected questions following their presentation.”

 

Eckhoff said the hospital tries to make sure community members have access to health information through its programming and this is one way of disseminating information. Because of scheduling, travel and other factors, Eckhoff said, it is a way for people to get accurate information and ask questions from the comfort of home.

The idea came from live-streaming an event in December.

“Facebook Live is another social media tool we are using in hopes to reach more healthcare consumers,” Eckhoff said. “We had a tremendous response to our first Facebook Live broadcast from the women’s health program this past December. The Facebook Live post accumulated close to 2,000 views and was shared 16 times.”

Eckhoff said the previous live-streams are also being used as learning tools for patients by Dr. Jeffery Olejnik.

“We do plan to use Facebook Live to broadcast other community health programs, but are also considering other Facebook Live-only programs,” Eckhoff said.

Eckhoff said the hospital plans to continue using Facebook Live in other ways, as well, including taping of community programs and internal events for the hospital such as employee of the month ceremonies.

The first Facebook Live program is scheduled for 3 p.m. Wednesday through Passavant’s Facebook page. The program will focus on pre-conception health. Eckhoff said viewers can submit questions using the direct-message option for the question-and-answer portion. The programs should take about an hour, depending on the number of questions.

Eckhoff said a schedule of programs has not been created, but there will be more in the future.

“We will post our Facebook Live program schedule on the events tab and post updates in the news feed,” Eckhoff said. “In addition, the program providers are doing a short preview video to entice viewers to tune in.”


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Denosumab versus zoledronic acid in bone disease treatment of newly diagnosed multiple myeloma: an international, double-blind, double-dummy, randomised, controlled, phase 3 study

Denosumab versus zoledronic acid in bone disease treatment of newly diagnosed multiple myeloma: an international, double-blind, double-dummy, randomised, controlled, phase 3 study | Medical-IT | Scoop.it
In patients with newly diagnosed multiple myeloma, denosumab was non-inferior to zoledronic
acid for time to skeletal-related events. The results from this study suggest denosumab
could be an additional option for the standard of care for patients with multiple
myeloma with bone disease.

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Engineering Stem and Stromal Cell Therapies for Musculoskeletal Tissue Repair

Engineering Stem and Stromal Cell Therapies for Musculoskeletal Tissue Repair | Medical-IT | Scoop.it
Loebel and Burdick highlight emerging bioengineering strategies using stem and stromal
cells for musculoskeletal tissue repair, particularly focusing on the development
of biomaterials for capturing aspects of the native tissue environment, altering the
healing niche, and recruiting endogenous cells.

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The Effect of Doctor-Consumer Interaction on Social Media on Consumers’ Health Behaviors: Cross-Sectional Study

The Effect of Doctor-Consumer Interaction on Social Media on Consumers’ Health Behaviors: Cross-Sectional Study | Medical-IT | Scoop.it

Background: Both doctors and consumers have engaged in using social media for health purposes. Social media has changed traditional one-to-one communication between doctors and patients to many-to-many communication between doctors and consumers. However, little is known about the effect of doctor-consumer interaction on consumers’ health behaviors.

Objective: The aim of this study was to investigate how doctor-consumer interaction in social media affects consumers’ health behaviors.

Methods: On the basis of professional-client interaction theory and social cognitive theory, we propose that doctor-consumer interaction can be divided into instrumental interaction and affective interaction. These two types of interactions influence consumers’ health behaviors through declarative knowledge (DK), self-efficacy (SE), and outcome expectancy (OE). To validate our proposed research model, we employed the survey method and developed corresponding measurement instruments for constructs in our research model. A total of 352 valid answers were collected, and partial least square was performed to analyze the data.

Results: Instrumental doctor-consumer interaction was found to influence consumers’ DK (t294=5.763, P<.001), SE (t294=4.891, P<.001), and OE (t294=7.554, P<.001) significantly, whereas affective doctor-consumer interaction also impacted consumers’ DK (t294=4.025, P<.001), SE (t294=4.775, P<.001), and OE (t294=4.855, P<.001). Meanwhile, consumers’ DK (t294=3.838, P<.001), SE (t294=3.824, P<.001), and OE (t294=2.985, P<.01) all significantly affected consumers’ health behaviors. Our mediation analysis showed that consumers’ DK, SE, and OE partially mediated the effect of instrumental interaction on health behaviors, whereas the three mediators fully mediated the effect of affective interaction on health behaviors.

Conclusions: Compared with many intentional intervention programs, doctor-consumer interaction can be treated as a natural cost-effective intervention to promote consumers’ health behaviors. Meanwhile, both instrumental and affective interaction should be highlighted for the best interaction results. DK, SE, and OE are working mechanisms of doctor-consumer interaction.


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Pathophysiology of Acute SCI – InVivo Therapeutics

Pathophysiology of Acute SCI – InVivo Therapeutics | Medical-IT | Scoop.it

Acute spinal cord injury: a cascade of pathological events

 

Initial mechanical injury to the spinal cord begins a cascade of response that leads to further damage to the neural tissue, known as secondary injury. Unchecked, this response can lead to progressive cyst formation and glial scarring. Interrupting this cascade and attempting to reduce the loss of white matter is one strategy for limiting damage and restoring function.


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Where is biotech and big pharma on social media?

Where is biotech and big pharma on social media? | Medical-IT | Scoop.it

“The absence of pharma brands on social media creates a significant void of reputable healthcare information to aid patients.” posits Dawn Lacallade, LiveWorld. Why isn’t the pharmaceutical industry more active on social media? They would say advertising restrictions and other FDA regulations severely limit their ability to have a social media presence. There is a fear of discussing prescription medication in the uncontrolled environment of the internet. But the industry is missing a terrific opportunity to impact their entire constituency: patients, caregivers, employees, scientists and even their reputation.

Unmetric, a branded content analytics company, recently released a report that outlined social media trends for big pharma. They cited four silos where pharmaceutical companies are utilizing social media. All companies studied have excellent corporate social profiles. They are attractive and informative in a general way about the company, but they aren’t interactive. Most of the pharmaceutical companies have a career silo. It is interesting that the pharmaceutical industry has lagged other industries in setting up and managing an effective career site. No real clarity on why this has happened. There is little to no FDA regulation on advertising open positions.

About half of the pharmaceutical companies in Unmetric’s study have invested money and content into OTC brand profiles. Again these tend to be static/informative and not interactive. The biggest opportunity for big pharma is in the last silo defined by Unmetric, branded community properties. Patient’s have been and continue to turn to social media to research and understand their symptoms and diagnoses as well as trying to connect with other patients.

 

Under current FDA regulations it is hard for the pharma company to easily join the conversation to provide accurate, balanced info because regulations mandate that “within a single social post brands must provide accurate details on the benefits and risks associated with conditions and products.” Character limits and the speed with which interactions occur means a different approach is necessary. Pharma companies must talk about the disease rather than the product or drug itself. They must try to create a place where people gather who are concerned about one of these conditions. Trying to figure out what drives engagement and putting more effort and money into it will pay off for big pharma.

Social listening is another tool that biotech and big pharma under utilize. Gauging community sentiment about marketed drugs, learning about competitors and gaining insights to improve products, services and treatments are all achievable through social media research. Social media should be more of a pull than a push of information when done correctly. Kiran Mazumdar-Sahw, Chair and Managing Director of Biocon Limited, says, “Doctors clearly will drive this change, as will younger patients. The mindset today is still controlled by pre-internet key opinion leader doctors and older patients who are not tech savvy. As younger and tech-savvy doctors and patients populate our health care ecosystem, things will change and this change will occur rapidly after a certain inflection point which is not more than 3-5 years away. There will be an explosion of social media and mobile-based apps.” For the savvy biotech or pharmaceutical company it’s time to start investing in social media.


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5 ways Pinterest can be used for patient education

5 ways Pinterest can be used for patient education | Medical-IT | Scoop.it

Pinterest is a good medium for patient education because many people learn best visually. Images can help convey information that would be much harder to digest in words. It can also serve as a good reference and is more shareable.

1. How the body works

Giving patients a better understanding of how the body works will help them understand problems they may have and the treatments that are available. It also helps patients better identify issues to communicate with their doctor when they know where things are, how they work and what they’re called.

2. How medical procedures work

When a patient understands how a medical procedure works, they may feel more comfortable getting it done. A patient who understands the procedure is also probably less likely to be as anxious about the procedure if they know what is going to happen. Patients can also be informed of procedures or treatment options that they may not have been familiar with before. 

[FREE DOWNLOAD: 8 prevailing trends in health care marketing]

3. How medical devices work

Giving people illustrations about how a medical device works can not only help patients who are currently using the device, but can also help to bring awareness to other patients who may not have known about the device. Patients who are using the device can become more familiar with how the device is actually working.

4. General wellness and maintaining good health

Pinterest is a good way to give patients reminders about how to take care of their health, in general. Visuals can serve as reference points that can be digested easily. Imagery can also be an effective tool for conveying information in a way that resonates with patients more effectively.

5. Diseases, medical conditions, and illness prevention

Pinterest can be used to generate awareness for diseases and how they are identified and managed. Images can be used to illustrate the way a disease affects the body and what kinds of symptoms can be present. Infographics and other images serve as powerful vehicles for educating patients.


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Digital Marketing Tips For New Psychiatry Practices

Digital Marketing Tips For New Psychiatry Practices | Medical-IT | Scoop.it

As social media continues to take over digital marketing, people often choose their doctor by searching online and checking out social media pages. In fact, over 90 million people search for health-related topics online, and over half of millennials use the internet to select a doctor. With this information, it’s no surprise that new psychiatry practices need a strong digital marketingcampaign to gain new clients and keep their business running.

Target Audience

The first step to any kind of marketing is to know your audience inside and out. Before you even start a marketing strategy, you must take the time to get to know your target audience. Without that knowledge, you won’t know the type of clients you’re trying to reach. Ask yourself questions, such as the type of patients you’re seeking for your practice, their typical demographic, and what you offer that other psychiatrists don’t. Knowing your target audience is essential for creating a strong marketing campaign, as it allows you to focus your content on the group.

Provide As Much Information As Possible

When searching for practices on Google, people want to learn as much about a practice in as little time as possible. If you don’t provide enough information on the front page of your website, potential clients will likely skip over your page and move on to the next. Make sure you provide your hours, phone number, services offered, location, as much payment information as you’re comfortable providing, and qualifications of the staff. Give your potential clients the most essential information first to draw them in, then include secondary information and blogs on other pages of the website for clients to explore.

Blogging

Speaking of blogs, maintaining a blog is a great way to draw more attention to your practice and your website. Blogging allows you to communicate freely with clients and express your personal opinions and thoughts. This is a great way to let potential clients feel as though they get to know you better and allows you to stand out amongst the other psychiatrists online. Also, it’s great for driving traffic to your site with keywords and SEO, and in turn will bring new clients to your office!


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