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Rescooped by Lorry Marcoux from Social-Business-Marketing
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5 Principles Of B2B Lead Generation

5 Principles Of B2B Lead Generation | Médias sociaux par LM | Scoop.it

The B2B Lead Generation Manifesto

#1. Thou Shalt Create Valuable Content

#2. Thou Shalt Optimize Your Lead Gen Pages

#3. Thou Shalt Market After the Conversion

#4 – Thou Shalt Embrace the Mobile Market

#5. Thou Shalt Nurture Your Leads        

 

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. 

 

Source. http://bit.ly/RDm90Z


Via maxOz
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Rescooped by Lorry Marcoux from SEO and Social Media Marketing
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The Convergence of Social & Search

The Convergence of Social & Search | Médias sociaux par LM | Scoop.it

"In this session at PubCon Las Vegas, I speak about how one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title tags, meta data, etc.), now there are links and social signals that are also needed for one to experience good organic search visibility.

So, where are we currently at with regard to effective search/social media marketing strategies"?

Read More At: http://www.searchenginejournal.com/the-convergence-of-social-search/50204/


Via Antonino Militello
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