Médias sociaux et bons plans
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Comment le Community Manager peut-il récompenser sa communauté ?

Comment le Community Manager peut-il récompenser sa communauté ? | Médias sociaux et bons plans | Scoop.it
Cette semaine, je souhaiterais m'intéresser de plus près aux différentes manières dont dispose le Community Manager pour récompenser sa communauté.

Via Guillaume Dardier
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Les réseaux sociaux en retard en France ?

Les réseaux sociaux en retard en France ? | Médias sociaux et bons plans | Scoop.it

Nous avons selectionné 4 articles récents pour couvrir le sujet des réseaux sociaux en France.

 

10% des sociétés présentes sur le web sont actives.
36% des utilisateurs sont fan d'une marque, 18% de plus de 5 marques.
Si le blog est le media le plus efficace du classement, il reste le 6ème en utilisation.

La France en retard

Le premier constat que l'on peut retirer est que la France est très en retard sur l'utilisation des réseaux sociaux par les entreprises. Dans l'article du blog l'entreprise de l'express1 on trouve le chiffre de 10%. Seul 10% des entreprises présentes sur le web utilise les réseaux sociaux. C'est faible comparé aux 90% des PME aux U.S.A. que nous citions dans notre article précédent.


Via Guillaume Dardier
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Facebook : L'utilisation du réseau social analysée par Nielsen

Facebook : L'utilisation du réseau social analysée par Nielsen | Médias sociaux et bons plans | Scoop.it
Facebook est le réseau social qui rencontre un certain engouement. Le site est également très prisé par les Français. Le cabinet Nielsen a donc étudié.
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How To Optimize Your Twitter For SEO

How To Optimize Your Twitter For SEO | Médias sociaux et bons plans | Scoop.it

From The Article: "There is no doubt that Twitter can be a very useful tool in effective social media marketing and expanding the reach of your company, but Twitter is often under utilized for search engine optimization (SEO) efforts and natural link building strategies.

 

Twitter can be a very powerful social tool and SEO tool because search engines crawl Twitter for links, which is factored into search engine rankings, while reaching a vast audience of followers to increase your presence on the web".

 

Full Article Here: http://www.internetmarketinginc.com/blog/how-to-optimize-your-twitter-for-seo/

 


Via Antonino Militello
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Why Your SEO & Social Strategy Should Include Pinterest

Why Your SEO & Social Strategy Should Include Pinterest | Médias sociaux et bons plans | Scoop.it

From Ther Article: "Pinterest is the third most popular social website (Experian traffic report April 2012), just behind Twitter and Facebook. In just over six months, Pinterest has become more popular than LinkedIn, Foursquare, Instagram, and Google+ (based on traffic volume).

 

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images.

 

Pinterest offers other benefits, including social links generated from content shared on Pinterest".

 

Full Article Here: http://searchenginewatch.com/article/2175367/Why-Your-SEO-Social-Strategy-Should-Include-Pinterest


Via Antonino Militello
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Google Increases Importance of Social Media

Google Increases Importance of Social Media | Médias sociaux et bons plans | Scoop.it
Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics.

 

"The study showed that the most influential factors were:

 

Facebook shares (0.37) have the highest correlation.

 

Followed by number of backlinks (0.36).

 

Other high-ranking factors include Facebook comments (0.33).

 

Likes (0.3), and Tweets (0.25).

 

A number of factors display a negative correlation with Google rankings, including title character length (-0.04) and the position of title keywords (-0.05)".

 

Source: http://www.propertyportalwatch.com/2012/07/google-increases-importance-of-social-media/


Via Antonino Militello
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Tablets & PCs: One Industry or Two?

Tablets & PCs: One Industry or Two? | Médias sociaux et bons plans | Scoop.it
It's old news that tablets are eating the lunch of old-line PC makers, but the size of the bites can be surprising.
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Edge Rank de Facebook : @socialbakers publie son guide

Edge Rank de Facebook : @socialbakers publie son guide | Médias sociaux et bons plans | Scoop.it
Derrière le mot anglais Edgerank se cache l’algorithme de Facebook qui gère la visibilité des publications. Cet algorithme permet de faire un « tri » de ce que vous voyez ou non dans votre fil d’actualité.

Via Jérémie Ballarin
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Jérémie Ballarin's curator insight, January 31, 2013 9:19 AM

Pour bien comprendre comment fonctionne l’Edgerank, et comment optimiser la portée de vos publications, le site SocialBakers, spécialiste des social analytics publie un guide très instructif.

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Comment tirer profit des publicités sur les médias sociaux?

Comment tirer profit des publicités sur les médias sociaux? | Médias sociaux et bons plans | Scoop.it
Voyons plus en détail ce que les médias sociaux comme Facebook, Twitter et Linkedin permettent de créer comme type de publicité.

Via Isabelle Clément
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Social Shopping

SOCIAL SHOPPING : quand la recommandation se place au cœur du processus d’achat. Découvrez toutes les opportunités du social shopping.

Via denis sixou
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The increasing importance of Social Media within SEO

The increasing importance of Social Media within SEO | Médias sociaux et bons plans | Scoop.it

This guest post from James Gurd discusses why social media is an important part of SEO and how Google Analytics Social reports can help.

 

From The Article: "Social media signals started to play a part in search engine algorithms back in December 2010 but it wasn’t until 2011 that the likes of Google really started to pay attention and dedicate more effort to indexing social content and using social signals to boost content in search results. For a neat history of Google algorithm changes, turn to SEOMoz.

 

Furthermore, as Google ploughs on with its paid inclusion Armageddon, less and less organic content is appearing above the fold.

 

This means web marketers need to think of SEO in broader terms – not focussing on keywords and markup, but rather using content to excite customers and encourage them to click and share. This will tick the current SEO box but also help ensure there is a level of protection when and if pure SEO experiences diminishing returns.

 

So, Which social signals currently influence search results?

 

With over 200 search signals and constant changes, it’s hard to be precise. However, there are some key signals that are worth noting".

 

Full Article: http://www.smartinsights.com/digital-marketing-strategy/the-increasing-role-of-social-media-within-seo/


Via Antonino Militello
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5 Ways To Better Integrate Social Media & Enterprise SEO

5 Ways To Better Integrate Social Media & Enterprise SEO | Médias sociaux et bons plans | Scoop.it

From The Article: "Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should.

 

At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover. Like SEO, social media cannot be segmented as a separate activity or fully owned by any one department.

 

For every way that social media initiatives can support SEO, there as just as many ways they can create conflicts or issues".

 

Here are five ways to better leverage social media for enterprise SEO:

 

1. Google Authorship & AuthorRank

 

2. Train The Social Media Teams

 

3. Factor SEO Into The Social Promotion Plan

 

4. Coordinate With Outside Agencies

 

5. Integrated Measurement & Reporting

 

Full Article Here: http://searchengineland.com/5-ways-to-better-integrate-social-media-enterprise-seo-127734


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SEO And Social Media For Marketing

SEO And Social Media For Marketing | Médias sociaux et bons plans | Scoop.it

"Social media is extremely important for marketing, not just on the social media sites, and not just for SEO for your sites, but also for getting the social media pages ranked on Google.

 

A You Tube video or Facebook page can quite easily rank on Google for a fairly high competition search if you know what you're doing, and of course, it's important that it ranks in the searches on those sites as well".

 

Full Article Here: http://rowancasey.hubpages.com/hub/SEO-And-Social-Media-For-Marketing


Via Antonino Militello
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