Psychology of Media & Technology
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A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | Psychology of Media & Technology | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.

Via Ally Greer
Dr. Pamela Rutledge's insight:

We advocate persona-fication--persona development--to better identify and understand your audience.  Here's a great article on content strategy that speaks to the value of personas.  Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.  


There is no doubt that bias will influence persona development.  But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too.  Too often the lack of articulation increases the bias, not decreases it.  Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias.   Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light.  It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,.  When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.  


Personas don't always work.  Nothing is foolproof.  The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky.  There are other skills required besides persona development.  Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.  

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Enrique Robles's curator insight, June 10, 2014 12:16 PM

very like

Beth Kanter's curator insight, June 10, 2014 2:36 PM

Love the advice about personas

Emmanuel 'Manny' Gigante's curator insight, June 11, 2014 1:22 PM

YOUR #roadmap  thanks @Scoop.it

Psychology of Media & Technology
The science behind media behaviors
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Ferdinand the Bull Can Teach Your Kids About Their Strengths

Ferdinand the Bull Can Teach Your Kids About Their Strengths | Psychology of Media & Technology | Scoop.it
The classic story of Ferdinand the Bull is now an animated film. Ferdinand is family-friendly but it can be so much more. You can use it to help your kids find their strengths.
Dr. Pamela Rutledge's insight:

My parenting tip this holiday season: use Ferdinand the Bull as a hidden holiday gift to plant some new seeds in your kids (or your own) brain. The movie's overt messages “you can’t judge a book by its cover” and “be true to yourself” imply that you have a right to be who you are.  A subtler, and equally important, message is that Ferdinand’s success at doing so comes from discovering and using his strengths. Ferdinand isn’t a fighter but he has tremendous strengths of courage, creativity, resilience, loyalty and altruism that will enable him to succeed as a lover. Talk about what’s unseen or uncelebrated that allowed Ferdinand to achieve his end goal--and might get your kid to his or hers. #positivepsychology #mediaforgood #medialiteracy 

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NRA Says Pretend Guns, Not Real Guns, Cause Crime And The APA Unwittingly Helps Them

NRA Says Pretend Guns, Not Real Guns, Cause Crime And The APA Unwittingly Helps Them | Psychology of Media & Technology | Scoop.it
Co-authored by Patrick Markey at Villanova University
The recent mass homicide in Las Vegas has set the country, once again, on a soul searc
Dr. Pamela Rutledge's insight:

Bravo Chris Ferguson and Patrick Markey for taking a clear stand to combat folk theories of media violence, particularly in the face of an obviously self-serving attack by the NRA.  Frankly, it makes me question the wisdom and integrity of the NRA and increases my opposition to any of their positions, not the reverse.  A subplot here is the Trumpian tactic to pick a highly emotional target to blame.  Since the NFL was taken, I guess video games will have to do.

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Selena Gomez just showed us how to share life-changing news on social media with grace

Selena Gomez just showed us how to share life-changing news on social media with grace | Psychology of Media & Technology | Scoop.it
Keep these things in mind before breaking big news on Facebook or Instagram.
Dr. Pamela Rutledge's insight:

Bravo Selena Gomez for showing how to share gratitude.  

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Automated technology isn't going anywhere — and it's changing society

Automated technology isn't going anywhere — and it's changing society | Psychology of Media & Technology | Scoop.it
Companies from Amazon to Little Caesars are introducing ways to perform daily tasks while avoiding face-to-face contact and it's transforming our lives.
Dr. Pamela Rutledge's insight:

 It's a mistake to view automation as "impersonal" versus "helpful or "efficient."  These are all personal judgments valued relative to one's time and goals. But change is hard.  We hold mental models of "how things are supposed to be."  It's often based on what was "normal" when we grew up.  Automated technology, which includes, btw, ATM machines so you don't have to stand in line to cash your paycheck and the nearly extinct payphone, isn't necessarily bad.  It forces us, however, to make value judgments on the types of interactions we value, who we want to talk to and how we want to connect.  It's our responsibility to craft our lives and set boundaries that work for each of us.  I, personally, don't miss driving to the bank and talking to bank tellers and love that I can deposit checks on my mobile app.  Not only does it decrease my carbon footprint, but it saves time.  Automated meals don't keep you from talking to your friends over a meal.  But they might decrease the quality of information you can get about the food your order or change your experience of being cared for around food (sustenance).  It comes down to taking the responsibility to make intelligent choices that fit each of our goals.

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What Makes People Join Hate Groups?

What Makes People Join Hate Groups? | Psychology of Media & Technology | Scoop.it
"I felt power where I felt powerless. I felt a sense of belonging where I felt invisible," McAleer, 49, said of the pull of the white nationalism that lured him to spend 15 years as a skinhead recruiter and an organizer for the White Aryan Resistance.
Dr. Pamela Rutledge's insight:

This isn't a left/right issue.  This is a moral one that transcends politics.  We have to be FOR a moral stance that accepts all to eliminate the need for haters.  Human history suggests that these kinds of uprisings are not anomalies when people are afraid or feeling marginalized.  We can't just be "against" hate --  that's a negative position and equally powerless.  It needs haters to have something to oppose.  The same group mentality and sense of collective agency that enables the organization of hate groups can also be used to inspire resistance.  Social media goes both ways; it can be used to define and unite a definition of society that tolerates differences without hate and violence.  Let's continue to speak up against hate and create a tipping point where these groups are outcasts in society rather than an outlet.  There is no appeal or sense of  power being a member of a disempowered group--one that is looked down on by all parts of society.  

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Why Do You Love to Watch Strangers Play Video Games?

Why Do You Love to Watch Strangers Play Video Games? | Psychology of Media & Technology | Scoop.it
I’ve always liked gathering a group of friends together for a multiplayer game, or cheering on a girlfriend as she mowed down zombie hordes. Still, when Twitch became a thing, many people, including me, had the same reaction: “Why would anyone watch strangers play video games?” Over the years, my view has changed, but my question remains: Why on earth do I love watching strangers game?
Dr. Pamela Rutledge's insight:

Parasocial relationships aren't restricted to any single medium. It’s normal that we would develop a sense of personal connection to someone we see frequently, can interact with via chat, is appealing and is doing something we like to do or are interested in. It's special interest "Reality TV" without the network manipulation. We watch people cook, sew and build stuff. Why not game? Especially when you can interact with the host and the participants in real time.

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Experts say apocalyptic Twitter memes may help your anxiety. But only to a point.

Experts say apocalyptic Twitter memes may help your anxiety. But only to a point. | Psychology of Media & Technology | Scoop.it
Even though humor can help, “taking a bit of a break from social media is always a good idea when you find yourself preoccupied with negative news,” Rutledge added.
Dr. Pamela Rutledge's insight:

Humor allows us to reframe, distance and share our fears and anxiety.  Things are less scary if we aren't facing it alone.  Ironically, making fun of things in the face of potential danger is a way of self-regulating so we can be more effective.

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AI and Storytelling: An Unlikely Friendship

AI and Storytelling: An Unlikely Friendship | Psychology of Media & Technology | Scoop.it
Realizing effective stories in VR will require both the storytelling skills of Hollywood and the technological ingenuity of Silicon Valley for AI.
Dr. Pamela Rutledge's insight:

The challenge to storytelling in VR is the inherent social nature of stories.  The distinction among story types, linear, branching and organic is helpful but doesn't include the function of stories.  Function (ability to fill needs) is at the root of tech adoption.  Games, MMOs and linear storytelling (and even life) allow people to share experiences.  AI will work in VR stories when VR can figure out how to allow shared, social experiences.  Until then, VR remains a unique experience and sharing it is like having someone tell you about their dream.  Interesting, sometimes, but not personally relevant enough to trigger emotional or sensory connection.  Shared emotion is the glue of storytelling.

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Home | Fielding Graduate University

Fielding Graduate University Media Psychology Programs Information Session 7/13/17

Dr. Pamela Rutledge's insight:

Media Psychology applies the psychology to media and technology.  The issues we study are central to media impact, design, audience engagement and sharing behaviors.  Join me Thursday July 13, 4pm PT in a webinar to learn about the field and the topics we study.  I will talk about our three programs--the PhD, MA and two Certificates i( Brand Psychology and Media Neuroscience.)  I will be available to answer your questions - What is media psychology?  What is it good for?  How will it help your career?  

Sign up here:

http://fielding.force.com/EventListing/?eventId=70150000001DZGlAAO

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The Internet of Things Connectivity Binge: What Are the Implications?

The Internet of Things Connectivity Binge: What Are the Implications? | Psychology of Media & Technology | Scoop.it
Despite broad concerns about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the
Dr. Pamela Rutledge's insight:

The human drive for social connection will trump all other concerns: expect increasing growth of the Internet of things.  The challenge and opportunity is to establish best practices that support human growth, flourishing and social justice without getting bogged down in technophobia and impose knee jerk restrictions and regulations.  These may assuage people's anxiety but it's a false sense of security that buries rather than solves problems. 

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How the Internet Is Getting a Little Nicer, One Meme at a Time

How the Internet Is Getting a Little Nicer, One Meme at a Time | Psychology of Media & Technology | Scoop.it
But in recent months, interest has surged in so-called wholesome memes, which aim to promote earnest messages of empowerment. There are now hundreds spreading across Twitter, Facebook, Tumblr, Instagram and Reddit, whose "Wholesome Memes" forum has attracted more than half a million subscribers since its September launch.
Dr. Pamela Rutledge's insight:

I like to think that as a society, we are losing their taste for political bullying and labeling that reduces people to faceless others.  This strategy is not only mean-spirited, it leaves us isolated, anxious and fearful.  This runs counter to our fundamental goal as human-- to be connected to others.  The positive emotions we get through affiliation and social connection, make us more creative, open-minded and productive, not to mention more fun to be around.  If you see a positive meme, share it.  You'll be doing the world a favor.

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7 Appropriate Ways To Handle Grief On Facebook When You Lose A Loved One

7 Appropriate Ways To Handle Grief On Facebook When You Lose A Loved One | Psychology of Media & Technology | Scoop.it
Psychologists and people who have mourned online share what they wish people knew about expressing grief on Facebook.
Dr. Pamela Rutledge's insight:

Reaching out and sharing a thoughtful anecdote about a loved one is almost always appreciated.  It reinforces our sense of meaning and purpose in life to show how people matter.  It make us feel supported in the grieving process.

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App Aims To Curb Cellphone Addiction

App Aims To Curb Cellphone Addiction | Psychology of Media & Technology | Scoop.it
It's no secret that most of us spend a lot of time glued to our smartphones. Now a new app, Onward, is aiming to curb that addiction. Here's how it works.
Dr. Pamela Rutledge's insight:

Referring to excessive cellphone use as addiction is a misnomer.  Addictions are serious stuff.  Being mindful about behavior, however, and making conscious decisions about how you spend your time is important. Taking responsibility for your behavior starts with identifying goals and getting a realistic assessment of the way you use your time.  Apps can be valuable tools in providing objective assessment as our ability to estimate all kinds of things has been shown to be very poo, from calories and exercise to time spent on Facebook.  We unconsciously adjust to support our sense of self-worth.  But apps are only as useful as they are actually used.  Compliance is always an issue.  Apps that provide game-based structures with rewards, clear achievable goals and feedback loops can help.

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Meet Molly, the Kid Who Never Stops Inventing - GE Commercial - YouTube

Charming ad that rewarding the creativity and innovation that drives engineering

Dr. Pamela Rutledge's insight:

Positive role models do  a lot of good.  If you're a parent who has read the delightful Rosie Revere Engineer to your kids (or my fav, Iggy Peck Architect which is currently free on Kindle Unlimited) to encourage exploration of STEM fields, then show them this clever GE commercial about Molly.  This is a charming story that shows how creativity and innovation can develop into interesting and rewarding careers.  We spend so much time worrying about the down side of media, we forget it has the potential to leverage positive and empowering messages and model desired behaviors (without being pedantic and heavy-handed.)  Nice job @GE!

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This NFL App Lets Fans Paint Their Faces With AR - VRScout

This NFL App Lets Fans Paint Their Faces With AR - VRScout | Psychology of Media & Technology | Scoop.it
Share TweetYou can now put on a selfie game face without dealing with all the messy grease paint. Face painting is a huge part of sports culture, particularly in the US. But (excuse the pun) let’s face it: not everybody has the time, patience and skin complexion to achieve that perfect artistic look that will …
Dr. Pamela Rutledge's insight:

Bravo to #NFL and #budlight! Great use of AR to ramp up affiliation and sense of ownership through creativity and (virtual) content creation.

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This Generic Millennial Ad Made Entirely From Stock Footage Is Disturbingly Perfect

This Generic Millennial Ad Made Entirely From Stock Footage Is Disturbingly Perfect | Psychology of Media & Technology | Scoop.it
"You are unique. You are different. You are special," according to new millennial-targeting (spoof) ad from Dissolve, a stock footage house.
Dr. Pamela Rutledge's insight:

A  lesson in the prevalence of cognitive bias and stereotypes.  This is both hilarious and humbling.  How easy we forget that stereotyping isn't borne of malicious intent.  It is a product of the human's brain's efficiency as it tries to sort and categorize information based on experience (i.e. the information that the brain has received to date) so we can make decisions and function.  The problem of traditional audience targeting is that it leads to superficial stereotyping.  The danger of stereotyping is when we assume that our perspective is a shared rather than a work in progress that adapts when (or if) you let new information in.  Marketing stereotypes have a bad habit of becoming a social heuristic, caught like a fly in amber.  They are insidious and ultimately harmful as they start to create unchallenged standards--not just for a generation of 18 to 34 year olds (which ought to be offensive in its own right) but for gender, race, and other categories, like "farmers," "bankers" or, I suppose, even "politicians."   They all dehumanize the members.  

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New Report: Millennials Hate Apps With Uncool Design

New Report: Millennials Hate Apps With Uncool Design | Psychology of Media & Technology | Scoop.it
According to Comscore's annual mobile app report, logos matter and apps will be deleted if millennials don't like how it looks on their screen.
Dr. Pamela Rutledge's insight:

This article made me so happy. DESIGN MATTERS.  HOW SOMETHING LOOKS INFLUENCES CONSUMER EXPERIENCE.  Consumer experience is largely emotional.  Design is a way of triggering emotions to support and align with user experience.  As someone who's foundation is rooted in the psychology of design, I feel like I've been hollering into dead space, as I'm sure many designers do.  Steve Jobs knew that design sets expectations and creates a psychological environment that frames product use.  The whole field of Data Viz is built on design choices to communicate. Design (or lack of it) is one of the reasons I've never used Google Mail in spite of it's functionality.  It's just TOO UGLY.  Developers take note.  This isn't about Millennials.  It's about design.

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why are we living in a new era of on-screen horror?

why are we  living in a new era of on-screen horror? | Psychology of Media & Technology | Scoop.it
The dystopian, violent tyranny we stream so readily is a sign of the times.
Dr. Pamela Rutledge's insight:

TV is an escape that provides us with the emotional evidence that the good guys will win.  But in the real world, they won't win unless we all help.  With the recent escalation of public displays of hatred, intolerance and bigotry, it's time we quit looking to TV and film to achieve resolution and take a moral stand.  We can all learn from Gandhi. Strength and resistance without violence. Positive emotions, believe it or not, spread faster and are stickier than negative.  It's time to stream the real world and participate; to voice our discontent with leadership that promotes divisiveness and allows hatred to flourish.  We can resist by modeling the behavior we want to see.  Bystanders don't defeat bullies.  Upstanders do.  Let's #changethechannel.

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Help or Harm? How Social Media Can Impact Musicians' Mental Health

Help or Harm? How Social Media Can Impact Musicians' Mental Health | Psychology of Media & Technology | Scoop.it
We spoke psychologists, a music manager and ex-East India Youth's William Doyle about the ups and downs of always being online.
Dr. Pamela Rutledge's insight:

Troll and harassment on social media can be very hurtful but it's inaccurate to say that female musicians are more vulnerable to anxiety if they receive many more threats of physical assault and rude remarks about how they look than male musicians. Show me parity in the harassment and then we can talk about differences in response.

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Canada debates women in 'religious headgear' buying lingerie - BBC News

Canada debates women in 'religious headgear' buying lingerie - BBC News | Psychology of Media & Technology | Scoop.it
It started earlier this week when a radio business reporter, Michael Kane, tweeted an observation he made outside a lingerie shop in a shopping mall in Toronto, Canada.
Dr. Pamela Rutledge's insight:

This article about Kane's somewhat ham-handed observation raises serious questions as to whether social media helps or hinders diversity of opinion.  Free speech is constrained when people attack rather than try to understand and influence.

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Apple Bets the Future of Augmented Reality Will Be on Your Phone

Apple Bets the Future of Augmented Reality Will Be on Your Phone | Psychology of Media & Technology | Scoop.it
Apple's ARKit draws interest in the mundane—fitting furniture in a room, a digital tape measure.
Dr. Pamela Rutledge's insight:

The power of Apple's ARKit isn't because it's "mundane"--it's because it is enabling AR to be USEFUL and relevant.   Applications that are amazing are only amazing once.  Game-changers satisfy a need that wasn't easy to do before--when technology can fill a gap where reality falls short.

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The rise of the Instagram face — and how it’s destroying us

The rise of the Instagram face — and how it’s destroying us | Psychology of Media & Technology | Scoop.it
“For teens [in particular], looking good (as defined by norms of one’s social group and the rules of social engagement) is almost always a priority,” Dr. Pamela Rutledge, director of the Media Psychology Research Center, told The Post. “It used to be a question of not wanting to get caught out in public not looking good; the reach of what’s public has shifted.”
Dr. Pamela Rutledge's insight:

We all want to look good.  How we define "good" is a question of values.  The emphasis on the visual as a value is amplified by, but not invented by, social media.  It is how a primary way that people, especially young people, connect today.  Rather than blame the tools (always a popular solution as it absolves us of any responsibility), let's recognize this shift as an opportunity to deal with the real issues that drive this vulnerability--identity and self-worth--and focus on the values behind them.  Social media may trigger vulnerabilities but it can also spread new ways of seeing beauty and changing the discussion to what matters--what we do, not how we look.  Don't celebrate Alicia Keys for going make-up free--although that's awesome-- but it keeps the conversation on how she looks.  What matters is her amazing artistic achievements and positive (and enduring) contributions to popular culture.  Puffed lips, as with all trends, aren't sustainable.

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Can I Use That Picture? How to Legally Use Copyrighted Images [Infographic]

Can I Use That Picture? How to Legally Use Copyrighted Images [Infographic] | Psychology of Media & Technology | Scoop.it
A visual, easy-to-understand explanation of public domain, including a flow chart to help you decide whether you can legally use an online image or not.
Dr. Pamela Rutledge's insight:

Media Literacy: Useful decision tree from Visme to demonstrate copyright/permissions process for images.  Not just for kids!

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How social media is changing the way we grieve

How social media is changing the way we grieve | Psychology of Media & Technology | Scoop.it
In the end, social media hasn’t changed our grieving process as much as it’s given us new channels to express (and share) our grief, and each of us will approach that grief differently.
Dr. Pamela Rutledge's insight:

I love Headspace's meditation app.  One of the lessons of meditation is to really listen to yourself, and that’s where deciding how you need to grieve can be a product of sitting quietly and listening to your own needs.

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Jerry Brown’s California ‘freeloaders’ hit back on tax hike

Jerry Brown’s California ‘freeloaders’ hit back on tax hike | Psychology of Media & Technology | Scoop.it
California Gov. Jerry Brown may have been trying to shame opponents of his gas-and-car tax increase by calling them "freeloaders," but so far the barb has backfired.
Dr. Pamela Rutledge's insight:

Disrespect burns bridges. Shaming doesn't work if you want buy-in.  It's bad enough that our President resorts to name calling, but now we Californians have a Governor who calls anyone who disagrees with him about additional taxes on autos & gas "freeloaders."  One of the first things we teach in conflict resolution is to avoid blanket labeling and name-calling.  This tactic reduces the other party to a faceless other, diminishes their humanity and pretty much eliminates any chance of attitude change.  Trump won't always have executive privilege.  Brown won't always have a "super-majority" behind him.  Both should be careful.  Their actions as role models are disrespectful of society as a whole.  Naïve as it may be, I personally expect more from all elected officials--at least the ones who want my vote.

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