Medialia
692 views | +0 today
Follow
Medialia
Fact & Fiction, Hype & Serendipität, Media & Talk
Curated by Pamela Bartar
Your new post is loading...
Your new post is loading...
Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
Scoop.it!

How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Medialia | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...


Via The Digital Rocking Chair
Pamela Bartar's insight:

added value ! ?....

more...
Henrik Safegaard - Cloneartist's curator insight, March 10, 2013 4:13 AM

We don't look at social as something we do, we look at social as part of who we are.

Luca Brigada's curator insight, March 18, 2013 6:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

Wesley Cox's curator insight, November 11, 2014 1:16 PM

They have been making shows that tend to be relateable.  It must get them more viewers to make more interesting, real shows 

Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
Scoop.it!

How FOX is the most social TV network

How FOX is the most social TV network | Medialia | Scoop.it

Natan Edelsburg: "The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching “Touch,” the first ever global social launch were just among their many innovations."


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Pamela Bartar from Transmedia: Storytelling for the Digital Age
Scoop.it!

MTV Brings Fans Into The “Teen Wolf” Story With Social TV Program, “The Hunt”

MTV Brings Fans Into The “Teen Wolf” Story With Social TV Program, “The Hunt” | Medialia | Scoop.it

Christine Champagne: '“Millennials want to have this radical intimacy with the stars of the shows and feel like they are in the shows and part of them, and this is a very natural way to bring them in,” says Tina Exarhos, EVP of Marketing and Multiplatform Creation at MTV, MTV2, mtvU, and MTV.com.'


Via The Digital Rocking Chair
more...
Tom George's comment, June 5, 2012 6:49 PM
Thanks for this today. I shared this on Internet Billboards we are building a community of content curators that use Scoop.it. If you like you can create a profile and share your scoops. http://www.internetbillboards.net