MediaLab Session
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MediaLab Session
Espace de réflexion des nouveaux médias
Curated by Romain Saillet
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Facebook : total media

Facebook : total media | MediaLab Session | Scoop.it

En proposant des leviers sur les trois pilliers de l’action media (le owned, le earned et le paid), l'offre de Facebook permet d'envisager tous les horizons des dispositifs media. Interview de Damien Vincent, directeur commercial Facebook France.

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Why Brands Are Becoming Publishers

Why Brands Are Becoming Publishers | MediaLab Session | Scoop.it
The publishing industry is undergoing a massive disruption, in which storytelling, advertising, and technology are beginning to intersect.
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Transmedia writer Andrea Phillips’ new book, A...

Transmedia writer Andrea Phillips’ new book, A... | MediaLab Session | Scoop.it

Transmedia writer Andrea Phillips’ new book, A Creator’s Guide to Transmedia: How to Captivate and Engage Audiences across Multiple Platforms, comes out on June 22 and, ahead of publication, this new blog post from her details five lessons for storytellers that are great food for thought from an experienced transmedia creator and well worth checking out.

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Le français Sigfox révolutionne l'Internet des objets

Le français Sigfox révolutionne l'Internet des objets | MediaLab Session | Scoop.it

Cette start-up toulousaine aura déployé d'ici à la fin de l'année un réseau ultra-bas débit couvrant quasiment tout le pays. Sa technologie brevetée permet d'abaisser le coût de connexion d'un objet en deçà de 1 euro par an.

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MediaShift . Tools and Tips From Journalism Accelerator's Collab/Space Forum | PBS

One of the best parts about getting professional colleagues together is that everyone brings specific resources and examples to the topic at hand. Sometimes these are familiar to you, but a colleague's experience offers a fresh perspective.

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11 Web Series to Heat Up Your Summer (Plus a Few to Avoid)

11 Web Series to Heat Up Your Summer (Plus a Few to Avoid) | MediaLab Session | Scoop.it
Now that summer is here and most TV shows have wrapped for the year, it would seem that the season is upon us to go into that big beautiful ...
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Documentary + Game = Independent Transmedia Project called “THE GREAT WORK” « Culture Hacker

Documentary + Game = Independent Transmedia Project called “THE GREAT WORK” « Culture Hacker | MediaLab Session | Scoop.it

“The Greak Work” is a documentary by two Swedish filmmakers, Oskar Östergren & Fredrik Oskarsson (details at the end) about 30-year-old Christer Böke from Malmö, Sweden. He has taken one year off from his well-paid job as an IT-salesman to become a full-time Alchemist. The film concerns mankind’s eternal ambition of wealth and immortality and one mans dedicated struggle to solve “The secret of all secrets”. This struggle is known at The Great Work.

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Vers un Nouveau Monde de données « InternetActu.net

Vers un Nouveau Monde de données « InternetActu.net | MediaLab Session | Scoop.it
InternetActu.net est un site d'actualité consacré aux enjeux de l'internet, aux usages innovants qu'il permet et aux recherches qui en découlent.
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Miss Trollmédia a rencontré pour vous... Eric Maigret

Miss Trollmédia a rencontré pour vous... Eric Maigret | MediaLab Session | Scoop.it
Paris, le 24 mai 2012
Chers lecteurs,
Saviez-vous qu’il y a encore des gens qui n’ont pas twitter ?
C’est le cas d’Eric Maigret que j’ai rencontré pour qu’on discute un peu de sa position sur le...
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Publishers intimidated by big data should think about "little data" first

Publishers intimidated by big data should think about "little data" first | MediaLab Session | Scoop.it
Big data is an intimidating concept for publishers who don't collect much info about their customers already. A first step is to think about "data-driven decision making," and little data, says bitly's Hilary Rosen.
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Google’s Richard Gingras: We are at the beginning of a journalism renaissance

Google’s Richard Gingras: We are at the beginning of a journalism renaissance | MediaLab Session | Scoop.it
In a video of his recent talk at the Nieman Foundation, Gingras shares his thoughts on how newspapers can rethink their approach to distribution, work flows and innovation.
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The newsonomics of News U.

The newsonomics of News U. | MediaLab Session | Scoop.it
Journalism and education are both about knowledge. Could their post-disruption business models start to blur?
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Official Google Blog: Google+ Hangouts On Air: broadcast your conversation to the world

Last year we introduced Hangouts On Air to a limited number of broadcasters, enabling them to go live with friends and fans, for all the world to see. Since then, this small community has grown the feature in lots of creative ways. And they’ve made one thing crystal clear: when groups of passionate individuals can broadcast live, together, the results are truly remarkable.

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BBC Worldwide Labs: A Mentoring Scheme for UK Startups

BBC Worldwide Labs: A Mentoring Scheme for UK Startups | MediaLab Session | Scoop.it

BBC Worldwide, the commercial arm of the BBC, has revealed that it’s launching a mentoring scheme for digital startups called BBC Labs. The official launch event is on June 22 at Google’s Campus, a co-working space in east London.

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Le Multitasking et la crise de l'attention par Joe Kraus

Joe Kraus parle de la crise de l'attention et explique ce que nous perdons, et ce que nous pouvons faire. Le Multitasking est-il une véritable (r)évolution ?

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Transmedia Lab | Blog | Henry Jenkins explique sa vision du transmedia et de l'engagement des publics.

Transmedia Lab | Blog | Henry Jenkins explique sa vision du transmedia et de l'engagement des publics. | MediaLab Session | Scoop.it

le Centre Pompidou recevait vendredi 25 mai dernier Henry Jenkins, pour une conférence sur le Transmedia Storytelling : » Engagement, participation, play : the value and meaning of Transmedia audiences « . Organisée par Eric Maigret (Professeur à Paris 3) et Mélanie Bourdaa (MCF à Bordeaux 3), cette rencontre a permis à Henry Jenkins d’expliquer sa vision des stratégies transmedia et des engagements des publics.

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Slate doubles down on podcasts, courting niche audiences and happy advertisers

Slate doubles down on podcasts, courting niche audiences and happy advertisers | MediaLab Session | Scoop.it
Their conversational tone pays off both in user engagement and in added impact for advertising.
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Presse : le numérique prend le relais du papier

Presse : le numérique prend le relais du papier | MediaLab Session | Scoop.it
Le Financial Times et le New York Times voient leurs abonnés aux éditions numériques dépasser les ventes de journaux imprimés.
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Le Numérique d’abord, seul moyen de sauver les vieux médias | Metamedia

Le Numérique d’abord, seul moyen de sauver les vieux médias | Metamedia | MediaLab Session | Scoop.it

Numérique d’abord » ! C’est ainsi que s’est rebaptisé un des plus grands groupes de presse américain pour afficher sa détermination à « se réinventer complètement » pour survivre. Et ça a l’air de marcher !tion à « se réinventer complètement » pour survivre. Et ça a l’air de marcher !

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Transmedia: Multichannel Storytelling Transcends Platforms

Transmedia: Multichannel Storytelling Transcends Platforms | MediaLab Session | Scoop.it
Personally, I don’t think that’s because the transmedia concept doesn’t work. Clearly the media industry produces enough successes to demonstrate consumers will embrace transmedia.

 

Rather, today’s marketing campaigns are so primitive and message driven. The current mainstream marketer doesn’t have the capacity to develop story arcs that transcend and unfold over diverse media. The talent doesn’t exist in companies to produce this kind of sophisticated storytelling.

 

Simple does the trick, “Imported from Detroit!”

 

Frankly, most companies would rather pay their way in through the advertising than cultivate it. That’s unfortunate because in reality, deploying a wide range of video, visual and interactive assets to tell a great story is not that expensive. But business marketers can’t even find the moxie to blog today much less expand their thinking.

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Why newspapers need to lose the 'view from nowhere'

Why newspapers need to lose the 'view from nowhere' | MediaLab Session | Scoop.it
Newspapers are suffering from a number of problems, but one is the nature of the product that many still produce -- the monolithic, ruthlessly objective, single-voiced editorial style most have grown accustomed to doesn't work in a world where...
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Harvard and M.I.T. Offer Free Online Courses

Harvard and M.I.T. Offer Free Online Courses | MediaLab Session | Scoop.it
The universities announced a new nonprofit partnership, known as edX, that will offer vast new learning opportunities for students around the world.
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Flipboard + public radio could be a killer combo

Flipboard + public radio could be a killer combo | MediaLab Session | Scoop.it
Users already spend a lot of time in the Flipboard app, and if past data is any indication, audio could keep people "flipping" a lot longer.
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Radio and mobile phones

Radio and mobile phones | MediaLab Session | Scoop.it

What do you use your mobile phone for? Angry Birds, obviously, but excepting that, you probably use it for email, the odd phone call, a text message or two, and the occasional bit of web browsing.

Among the highs and the lows of the new RAJAR figures, UK radio’s quarterly listening survey, comes news of another use of a mobile phone… as a radio.

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