Playing With the Monster: How to Build a Successful Trans-media Project | MEDIACLUB |

"How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP."

Via The Digital Rocking Chair