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Rescooped by Margaret Ostrenko from Global Leaders
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Lost in Translation: How Being Uncomfortable Can Improve Your Communication

Lost in Translation: How Being Uncomfortable Can Improve Your Communication | public relations & media writing | Scoop.it
Picture yourself exploring a foreign land when a hotel employee runs to you with a worried look on his face and explains something rapidly in his native tongue that you are nor presently comprehend...

Via Anne Egros
Margaret Ostrenko's insight:

Believe it!

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John Michel's curator insight, September 7, 2013 3:20 PM

Establishing relationships based on trust — even if few words are exchanged — is vital to building communication skills. If you can relay your message across language barriers, then you will be a leader who understands how to bring together a team under one vision.

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6 Characteristics of a Good Logo

6 Characteristics of a Good Logo | public relations & media writing | Scoop.it
6 Characteristics of a Good Logo - a place to brainstorm and share about graphic design, graphic designers, logo designs, typography, inspiration and visual arts- also brings news and useful resources for freelance graphic designers.

Via Lori Roberts
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Rescooped by Margaret Ostrenko from PR & Communications daily news
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The PR Firm Debate: Should Startups Hire One or Not?

The PR Firm Debate: Should Startups Hire One or Not? | public relations & media writing | Scoop.it
If you’ve hired a firm that has capability beyond media relations, they will also know how to help you create content, motivate people to comment and share it, help you build community, generate qualified leads, and design the metrics for tracking...

Via Fernanda Grimaldi
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Rescooped by Margaret Ostrenko from PR & Communications daily news
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What Marketers Say About Content Curation

What Marketers Say About Content Curation | public relations & media writing | Scoop.it

Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.


Via Fernanda Grimaldi
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102 Spectacular Nonfiction Stories from 2012

102 Spectacular Nonfiction Stories from 2012 | public relations & media writing | Scoop.it

Conor Friedersdorf's annual round-up of the best non-fiction journalism is one of the best best-ofs out there...and the 2012 edition is no exception.


Via Luís António Santos
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How does BuzzFeed intend to crack a $1B valuation? By embracing journalism's past

How does BuzzFeed intend to crack a $1B valuation? By embracing journalism's past | public relations & media writing | Scoop.it

The revival of long form writing online... The last few months has seen this trend change and have seen the revival of long form writing online. Long form content journalism and in-depth storytelling online are making a comeback. While most articles are still short and quick to read, more and more blogs are publishing long-form features of 2,000+ words, which include photos and videos and need a lot of time invested from the reader to go through it.

 

There seems to be a growing appetite from the web audience for these kind of features as proved by the popularity and social media spread of these. A recent statistical study on what makes online content go viral has found that long form articles are shared far more often than shorter articles. Word count of a post seems very closely related to the number of shares.

 

Just look at the success of http://longreads.com/, http://longform.org/, and social media hashtags like #longreads and #longform. Here are some very successful examples of long form articles: Michael Jordan Has Not Left The Building feature on ESPN, beautiful Snow Fall in the New York Times and several profiles on the Forbes including this one of Sean Parker....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 2, 2013 8:18 PM

Fresh thinking about going "long" and a look at BuzzFeed where old journalism seems back in vogue.

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10 Common Mistakes In Logo Design - Smashing Magazine

10 Common Mistakes In Logo Design - Smashing Magazine | public relations & media writing | Scoop.it

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Esquire on How It's Using Pinterest's Enhanced Article Pin Feature - Folio Magazine

Esquire on How It's Using Pinterest's Enhanced Article Pin Feature - Folio Magazine | public relations & media writing | Scoop.it
Esquire on How It's Using Pinterest's Enhanced Article Pin Feature Folio Magazine Pinterest announced that it's enhancing its article pinning capabilities, allowing for more information to be seen on the pin, including headline, author, a story...
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How to Optimize Press Releases for Shareability

How to Optimize Press Releases for Shareability | public relations & media writing | Scoop.it

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE » The post How to Optimize Press Releases for Shareability appeared first on PR News.


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40 Essential Mashable Stories You May Have Missed in 2012

40 Essential Mashable Stories You May Have Missed in 2012 | public relations & media writing | Scoop.it

Digital news hits quickly, but Mashable writers also regularly post in-depth feature-length stories. Here are 40 of the best from 2012.

 

Now that the year is nearing a close, it’s an appropriate time to reflect on the prodigious growth of digital culture in 2012.

 

Social media is more popular than ever. Facebook has more than one billion users. The number of active smartphones also eclipsed one billion in 2012. The Internet is becoming so essential to our lives, we want to take it with us wherever we go.

 

Even though the web constantly moves forward at a blistering pace, at Mashable we’ve been doing our best to keep you up to speed. What you may or may not have noticed as our flurry of posts sailed through your Twitter feed is that, in addition to writing quick hitting news stories, our editorial staff regularly posts in-depth, feature-length articles on a multitude of topics, all relating back to digital and tech culture.

 

Here is a list of 40 of our most memorable stories from the past year. We hope you enjoy reading them as much as we did writing them.

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Sorry Fair Use, Court Says News Clipping Service Infringes On AP Copyrights | Techdirt

Sorry Fair Use, Court Says News Clipping Service Infringes On AP Copyrights | Techdirt | public relations & media writing | Scoop.it

We were surprised last year when the Associated Press decided to sue Meltwater News -- an online press clipping/news aggregator service. The issue is that Meltwater does index various news articles, just like Google, allowing you to search on them.

 

But it does not deliver the full articles to users instead delivering snippets (just like Google News), and then points them to versions online (increasing traffic to AP stories). It delivers two snippets -- the first is only 300 characters, representing the opening of the article, and the second of less than 140 characters, highlighting the line that triggered the alert itself (i.e., matching keywords). However, Meltwater also has a feature that lets subscribers choose to archive the text of articles they find elsewhere -- like a ReadItLater/EverNote/Instapaper kind of thing. But that's all done at user discretion, not by Meltwater.

Not surprisingly, we found Meltwater's response to the lawsuit quite compelling. It argued a strong fair use right, combined with claims of copyright misuse by the AP. Unfortunately, the court did not find them compelling. The district court has sided with the Associated Press in ruling for summary judgment against Meltwater, a ruling that will surely be appealed.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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