Social Media Strategic (IMC Milestone 3)
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Business Marketing Techniques And Social Media Role

Business Marketing Techniques And Social Media Role | Social Media Strategic (IMC Milestone 3) | Scoop.it
Handling your business is a constant determination and a fixed goal. To improve your business, you have to plan more strategically. Social media helps t

Via Frank Mohnhaupt
Liwei Zhou's insight:

The author Maria says" to improve your business, you have to plan more strategiclally". I believe that a sucessful business must know how to use business marketing techniques and social media to achieve business goal. Maria gave us some tips to show what we should do step by step to improve our business. it is very useful for business to set marketing strategy and plan. a good standing of how to use social media would be a treasure for business.

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Autumn Valido's curator insight, May 14, 2014 11:01 PM

This is a great example of why businesses should join the social media revolution. Consumers today are more reachable online on social media websites than directly marketing to them on the street. Since the advancement of technology and apps on phones, businesses can publish anything about their brand anywhere and at anytime. By marketing your business through social media, it can enhance B2C interaction by directly advertising promotions, products and directly chat with consumers and receive insights on what your business is doing right and what can be improved. This method of marketing through social media websites can be very beneficial for brand awareness and reaching consumers on a wider level, and not to mention directly receiving consumer insights  rather than long surveys. 

yundy wang's curator insight, August 17, 2014 3:25 AM

Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers.

yundy wang's curator insight, September 14, 2014 12:55 AM

Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers.

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How to Get Your Money's Worth From Social Media Campaigns

How to Get Your Money's Worth From Social Media Campaigns | Social Media Strategic (IMC Milestone 3) | Scoop.it

In this special feature of 'Ask Entrepreneur,' Facebook fan Robert Oliveira from Newport, R.I., asks: What is the ROI of social media? If it exists, how can you track it? Instead, consultants will talk about "building your brand." It feels like snake oil.

 

Return on investment (ROI) is something every businessperson should ask about the various aspects of their business, from accounting to legal and customer service to marketing. Marketing consultants or agencies should be prepared to answer the question, even if the actual, numerical answer is not easily predictable.

 

When your consultant is instead talking about "building your brand" and seems to avoid the ROI question -- remember, you may have to ask -- he or she likely doesn't have the requisite experience in working with businesses and brands that are bottom-line focused. Social media offers volumes of intangible or intrinsic value such as brand building, reputation protection and strong customer service. When used strategically and with business goals in mind it can be used for extrinsic value, too.


The main problem most businesses have is that they don't approach social media strategically. If you want it to drive sales, you should dictate to your partners, "We want a strategic plan that leverages social channels to drive sales." Then find one that can deliver on that promise.

 

But getting an answer to, "What's the ROI here?" before you implement a strategy is like saying, "How many grandkids will I have?" on your daughter's wedding day. The results depend on the plan and the work you put in.

 

Continue Reading... 

Liwei Zhou's insight:

The final goal for a business is to make profit, how much return a business can get from investment is very important question. most of business try to build their own brand, but they are not quite sure what to do with social media campaigns. The Social Media Campaigns only works with a high standard of understanding of customer's need. An appropriate strategy msut be planned to reach maximum number of target customers, of course, by appropriate way.  after reading this article, I realise customers always want to be treated friendly and independantly. you can never let them follow you up each time by post on business' face book, but talk to them straight way or send them messege to customers' private email box.

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Benny Yang's comment, May 9, 2013 9:38 AM
Yes, as a customer, I have same feeling which always want to be treated friendly and independently. So that how significant for a business to understand the customer needs and wants.
Jieyi Situ's comment, May 9, 2013 5:44 PM
I believe business who have a cordial feeling for consumers would be more successful than those doesn't.
Zhaowei Lu's comment, May 9, 2013 8:58 PM
The profit the business make is very improtant. Business trys to make its own brand. However, making a own brand is not that easy, it has to get support from social media that can prove the brand's stantdard and make sure the quality, then promote. The most improtant thing is that business always think about cusotmers, feel what customer feels, experience what customer experiences.
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Small Business Social Media Marketing Basics | Strategic Driven

Small Business Social Media Marketing Basics | Strategic Driven | Social Media Strategic (IMC Milestone 3) | Scoop.it

Technology and the Internet are fundamentally changing the way we do business around the globe. Consumers have unprecedented access to information and to each other. In fact studies show that consumers are far more likely to trust each other over brands. This holds true even if the other consumer is a complete stranger.

 

For any business, especially smaller businesses that want to master the basics of social media marketing, the days of simply creating a Facebook page are over. Effectively reaching today’s mobile consumer requires integrated Social Local and Mobile (SoLoMo) for short. By the time you finish this post I hope you’ll be convinced that avoiding social media is a bigger risk than fully embracing the basics of social media....


Via Jeff Domansky
Liwei Zhou's insight:

I pretty sure it will works in New Zealand, where we live in. As everyone know that a huge number of small and medium size business exist in NZ, no one wish to lose their market share in local market. This article make me surprise by displaying the figure of how many percentages of local people search your business each day by phone. And among them, 36% of people will make a purchase from your business. Social media is far more important than what we thought it should be, especially for small business. Small business should treat it seriously, maybe hire a professional group to operate the media which business use every single day is a smart choice. Image that your potential customers are watching what you have done and what you plan to do every day now, nothing is invisible within a business!

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Benny Yang's comment, May 9, 2013 9:48 AM
Of course embrace social media will reduce risk than avoid social media. Especially small businesses have to appreciate it. Think a about it, there are 70% connected with the business, 66% visited the business, 23% told others and 36% of people will make a purchase from your business. How amazing information!
Jieyi Situ's comment, May 9, 2013 5:39 PM
Yes it's true that social media help small business a lot. Face-to-face marketing only focus on a small amount of audience, while social media can spread your brand awareness to lots of people who are potential consumers.
Sophie Pagani AUT's curator insight, September 26, 2014 11:46 PM

Because social media is promoting porducts and companies by people you know such as friends and family, it makes it more reliable and therefore the brand or business is more likely to be trusted. Social media is there for a successful and reliable IMC channel