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PR Moment | Old PR is dead. Long live the new PR! - PR Insight: PR Moment

PR Moment | Old PR is dead. Long live the new PR! - PR Insight: PR Moment | Media Relations | Scoop.it
“The future PR agency model is unlikely to be a PR agency model at all. This is because PR as we currently define it is most likely dead and, if not, in urgent need of reform.” As PR goes through seismic changes, we look at how agencies may have to evolve if they are to survive: PR Moment - Home of Public Relations
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Survey Reveals PR’s Measurement Shortcomings

Survey Reveals PR’s Measurement Shortcomings | Media Relations | Scoop.it
A survey points to a disturbing lack of measurement in public relations. Many PR teams don’t measure their results and many rely on informal feedback.
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The Key to Better PR? Social Media Education

The Key to Better PR? Social Media Education | Media Relations | Scoop.it
In this age of digital technology, better PR depends on better social media education. Here's why
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How To Turbocharge Your Writing For Public Relations

How To Turbocharge Your Writing For Public Relations | Media Relations | Scoop.it
Public Relations is the persuasion business. You are trying to convince the media, the public, your employees, your vendors, shareholders, someone, to do something -- change their opinion, reinforce their attitudes, write about or film your client, vote for your issue or candidate, or purchase your service or product.  Sometimes this [...]
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CVS Brilliantly Encouraged People To Share Its Tobacco Story

CVS Brilliantly Encouraged People To Share Its Tobacco Story | Media Relations | Scoop.it
CVS Caremark gives a lesson in how to successfully roll out an important announcement.
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Ian Burrell: As corporate PR plunges into digital and social media, does it still need the traditional press?

Ian Burrell: As corporate PR plunges into digital and social media, does it still need the traditional press? | Media Relations | Scoop.it
It’s six years since Nick Davies came up with the term “churnalism” and denounced the cosy relationship of the news media and the public relations industry in his book Flat Earth News.
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The Dos and Don'ts of Pitching Journalists on Social Media

The Dos and Don'ts of Pitching Journalists on Social Media | Media Relations | Scoop.it
Social media is a blessing and a curse when it comes to pitching journalists. Here are 10 dos and don'ts for reaching out online.
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The ROI Debate: The Biggest Challenge to PR Is PR Itself - CommPRO.biz

The ROI Debate: The Biggest Challenge to PR Is PR Itself - CommPRO.biz | Media Relations | Scoop.it
I am a huge proponent of PR. I believe it to be one of the most cost-effective, under-utilized and powerful marketing tools available to businesses – for-p
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PR Trends for 2014: Focused Content & Multiple Formats Appeal to Niche Audiences

PR Trends for 2014:  Focused Content & Multiple Formats Appeal to Niche Audiences | Media Relations | Scoop.it
It’s that time of year when we start to reflect upon the past and consider the future, and take stock of our personal skills and development. The significant changes in the digital media environmen...
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Strategy of Answering Questions – Three Spokesperson Rights and Three Ways to Answer a Question (All Involve Answering Honestly)

Strategy of Answering Questions – Three Spokesperson Rights and Three Ways to Answer a Question (All Involve Answering Honestly) | Media Relations | Scoop.it
In the first post of this series on the Strategy of Answering Questions, I provided an overview on how and why the strategy and tactics used in “spokesperson training” for a media interview can be ...
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Lessons in PR and journalism from Hunter S. Thompson

Lessons in PR and journalism from Hunter S. Thompson | Media Relations | Scoop.it
A reporter turned PR pro recalls the famous author, the advice Thompson offered, and the times they shared.
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Editor shares important dos and don’ts of pitching

Editor shares important dos and don’ts of pitching | Media Relations | Scoop.it
How to send a useful, meaningful pitch that might actually earn your client coverage. 
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S%*t PR People Do That Journalists Hate [SlideShare]

S%*t PR People Do That Journalists Hate [SlideShare] | Media Relations | Scoop.it

Flip through a SlideShare full of ways to avoid annoying journalists when pitching your stories....

 

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists.

 

Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”

 

Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here's what they had to say....


Via Jeff Domansky
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Janine Lloyd's curator insight, July 16, 2013 10:06 AM

Read it and learn...

Jeff Domansky's curator insight, July 16, 2013 1:17 PM

Most PR pros shouldn't need it, but these are useful reminders of what not to do.

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Editors Rusbridger, Dacre, Witherow and others reveal what it takes to be a good journalist | Press Gazette

Editors Rusbridger, Dacre, Witherow and others reveal what it takes to be a good journalist | Press Gazette | Media Relations | Scoop.it

Press Gazette, Britain's Journalism Weekly: news, analysis and jobs

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FleishmanHillard Latest PR Agency To Reorganize to Reflect New Media Landscape

FleishmanHillard Latest PR Agency To Reorganize to Reflect New Media Landscape | Media Relations | Scoop.it
The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
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The unfaithful audience: How topics, devices, and urgency affect the way we get our news

The unfaithful audience: How topics, devices, and urgency affect the way we get our news | Media Relations | Scoop.it
A new study from the Media Insight Project examines how Americans' news consumption jumps across platforms.
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Journalists seeking accreditation for Brit Awards asked to agree coverage of sponsor Mastercard | Press Gazette

Journalists seeking accreditation for Brit Awards asked to agree coverage of sponsor Mastercard | Press Gazette | Media Relations | Scoop.it
Press Gazette, Britain's Journalism Weekly: news, analysis and jobs
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6 ways to measure PR—and get that budget boost

6 ways to measure PR—and get that budget boost | Media Relations | Scoop.it
Your bigwigs don't care about your Klout score. They don't care how many press releases you write. Instead, show them you're responsible for that spike in sales.
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Pull PR Will Shape Your Future Public Relations Strategy

Pull PR Will Shape Your Future Public Relations Strategy | Media Relations | Scoop.it
Something interesting has happened with the advent of all people and companies becoming media. It is now possible to shift from push to pull PR
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A News Release for Media .... And Enthusiasts

A News Release for Media .... And Enthusiasts | Media Relations | Scoop.it
I grew up driving an old Ford Mustang (a '64 ½ convertible, to be exact) and simply put, I love those cars.  So any press release from Ford about the pony car is bound to get my attention.  I’m an ...
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Ditch the Press Release | Social Media Today

Ditch the Press Release | Social Media Today | Media Relations | Scoop.it
Press releases are overused by many organizations and fail to actually reach customers. This post looks how organizations can ditch the press release and use other tactics including media pitching, video and social media updates instead.
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Study finds question of just who is a journalist hard to answer

Study finds question of just who is a journalist hard to answer | Media Relations | Scoop.it
The consensus definition ended up including some language about employment, with which even the researchers didn’t really agree.
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Definition of PR? Don't Fence Me In

What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.
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Are PR Pros Digging Their Own Graves? | Bikini Marketing

Are PR Pros Digging Their Own Graves? | Bikini Marketing | Media Relations | Scoop.it

The competition between public relations agencies and inbound marketing agencies is heavily one-sided. What can PR professionals do to step up their game?

 

Most agencies (advertising, social, search, design, digital) realize that inbound marketing isn’t just some concept waiting to get trumped by the next fad. It’s actually a comprehensive, forward-thinking type of marketing that puts the power in the consumers’ hands. I know this can be scary for some, and that may explain why not everyone is as excited about inbound marketing as they should be.PR agencies have all the makings of successful inbound marketers (in fact, some could argue that public relations professionals were the original inbound marketers), but for some reason they just don’t seem to get it.

 

Rather than integrating their practices to keep up with the competition, they are choosing to stay in the background and focus on less competitive areas like crisis communications, social monitoring and CSR.For the past few years people have actually been saying that PR as we know it is dead. Rather than adjusting to the new world of journalism, many PR agencies are content to sit on the sidelines and wither away while other firms take their business. Which makes no sense, because public relations is the industry most similar to inbound marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 2013 3:03 PM

A new grad seems to be talking to the wrong PR agencies about the future. Maybe four years ago, but most successful PR agencies moved on years ago.