Media Psychology & Digital Marketing
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Rescooped by Larry Taylor from Media Psychology and Social Change
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Research: The Emotions that Make Marketing Campaigns Go Viral

Research: The Emotions that Make Marketing Campaigns Go Viral | Media Psychology & Digital Marketing | Scoop.it
Heat maps of viral content show what compels us to share.

Via cyndi whitecotton
Larry Taylor's insight:

Finally, emotions are getting recognition as a vital part of a communications strategy. 

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cyndi whitecotton's curator insight, October 25, 2013 8:54 AM

When users engage with brands via content they choose, rather than content they’re given, they are more engaged with the content and the brand.

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Digital Instructional Media Design 101 – Principles Of Gestalt Psychology | The Upside Learning Blog

Digital Instructional Media Design 101 – Principles Of Gestalt Psychology | The Upside Learning Blog | Media Psychology & Digital Marketing | Scoop.it
Digital Instructional Media Design 101 – Post Highlights The Basic Principles Of Gestalt Psychology To Help Create Harmonious Design.
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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing ...

InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.

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Volacci Releases Automatr, a Marketing Automation Solution for WordPress ... - CMSWire

Volacci Releases Automatr, a Marketing Automation Solution for WordPress ... - CMSWire | Media Psychology & Digital Marketing | Scoop.it
CMSWire
Volacci Releases Automatr, a Marketing Automation Solution for WordPress ...
CMSWire
Marketing automation is becoming an important part of the marketing landscape, as it can simultaneously improve the customer experience and a brand's reach.
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California university's online education experiment gets an 'F' — for now - VentureBeat

California university's online education experiment gets an 'F' — for now - VentureBeat | Media Psychology & Digital Marketing | Scoop.it
California university's online education experiment gets an 'F' — for now
VentureBeat
Gavin Newsom (D) spoke at San Jose State University to introduce the Udacity classes, which generated a great deal of media hype.
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How multi-tasking makes us less productive - Daily Life

How multi-tasking makes us less productive - Daily Life | Media Psychology & Digital Marketing | Scoop.it
How multi-tasking makes us less productive
Daily Life
The definitive evidence on multitasking came from a 2009 Stanford study, ''Cognitive Control in Media Multitaskers''.
Larry Taylor's insight:

An important point many of us miss. Many of us bounce around multiple projects rather than focusing on one to completion. Research clearly shows this is inefficient even though we tend to think we're getting more done.

 

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Rescooped by Larry Taylor from The MarTech Digest
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Email Marketing: User-generated content helps drive 16% clickthrough rate | MarketingSherpa

Email Marketing: User-generated content helps drive 16% clickthrough rate | MarketingSherpa | Media Psychology & Digital Marketing | Scoop.it

Marketing teams at marketing vendors and agencies face an interesting conundrum -- how to market to, and impress, people working within the industry. What about doubling that challenge by creating an email campaign for prospects who are engaged in email marketing?

Litmus, an email testing and email marketing analytics vendor, launched a new feature for its product and services offering with a single email to its subscriber list.

Read on to find out how the marketing team utilized an animated GIF, clever subject line and multiple calls-to-action to drive 233 free trials and a 31.21% open rate.


Via CYDigital
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CYDigital's curator insight, March 8, 2013 8:47 AM

Good things happen when you stick with the basics, as this article attests. Are you doing the same?