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An Introduction to Storytelling for Small Businesses

An Introduction to Storytelling for Small Businesses | Media psychology | Scoop.it
Businesses Need Storytelling “Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what make…

Via Lianne Picot
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Lianne Picot's curator insight, December 3, 2015 9:34 AM

I really like this article about using stories in business. Through examples of brands that have become big, it shows you that the little stories that live in your organization are also important for engagement. I did not know that there was a stapler that cannot leave the 4th floor at Innocent Drinks. But now that I know it, I am inclined to tell others about it like I am telling you right now! While it may not have the construct of a story per se, it is a story that the employees no doubt have fun with and share amongst themselves as well as in their marketing. This vignette says a lot about the company - both about it's branding and about the experience of working there. Not every company has to have the same culture but they do all have their little stories that tell the bigger story about who they are and why the do what they do. And the best bit? You don't have to be a big brand to do this stuff!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

Jeff Domansky's curator insight, December 7, 2015 12:47 AM

Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.

rodrick rajive lal's curator insight, December 8, 2015 2:06 AM

It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!

Rescooped by Craig Shifrin from Social Media and Healthcare
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The official, unofficial guide to social media

The official, unofficial guide to social media | Media psychology | Scoop.it

As a card-carrying member of the #HITsm tribe, I often reflect on the impact of social media in our industry. Obviously social media is a great forum if you want to raise awareness around a particular topic, promote an event, or spark a discussion.

However, maybe it’s time we designate someone as Social Media Czar to monitor the appropriateness of posts and make sure everyone plays nice. Of course with all the social media channels out there, there is no way one person could possibly keep up with everything, so perhaps maybe we should settle for an Emily Post-like Guide to Social Media: Healthcare and Health IT Edition, and come up with a few ground rules.

Some recent events sparked my thinking on this topic. The first was a #HITsm chat that focused on the use of interactive video streaming (Blab and Periscope in particular) in health IT, including ideas for potential use cases. In case you aren’t familiar with these platforms, they allow users to stream live video for the world to see as it is happening, or, for replay at a later time.

To me, Blab and Periscope have a certain reality TV show quality to them – except, of course, it’s all on the Internet and not TV. And then there is the fact even though your stream is available for universal viewing, your mom may be the only one who loves you enough to watch your live feed.

However, these platforms do hold great promise for education and training, as well as to share public news. During the #HITsm chat there was some discussion about the use of Blab for family conferences about a patient’s health status. For example, if you were a patient with a critical medical problem – and privacy was not a concern – you might arrange a Blab session with your physician and with family members living in other parts of the country. If some family members were unable to see the live stream, they could replay the session at a later time.

Personally I can’t imagine ever wanting to share that much of my personal life with the world, though it might be a good format for something like a reflective panel discussion on surviving cancer. So my first recommendation for the Emily Post-like guide would be:

Keep the consults with your physician personal and private. If you choose, share the general details of your health online, but the world rarely needs a play-by-play of your most intimate health details.

Penn Medicine Social Media and Health Innovation Lab recently released a study that found up to 71% of Facebook and Twitter users would be willing to link their accounts to their medical records to give physicians more insight into their health. The researchers estimate only 7.5% of postings are contextually related to health, which means providers would have to weed through a lot of Farmville games and strange kitten posts to find relevant data.

The bigger value to healthcare, in my opinion, would be to mine de-identified social media posts to analyze various health behaviors and trends. That being said, I can see the benefits of peeking at the Facebook page of a patient who shows up unconscious in the ER.

Thus, my second recommendation for the Emily Post guide:

Always wear clean underwear and keep Facebook updated in case you’re in a car accident.

The third (and definitely oddest) event involved a bit of cyber bullying. The short version is that a physician disagreed with a statement I made in an article and shared his opinion on Twitter. After I posted links to studies that supported my comment, the doctor proceeded to attack me on a personal level, including with this Tweet:

I have no issue with anyone publicly sharing their opinions on a published article, but there’s no reason for anyone to post personal insults – particularly when posting under an anonymous Twitter handle.

While I am inclined to recommend that posters never say anything on social media that they wouldn’t be willing share face-to-face, I am aware that the world in general – and healthcare specifically – has too many folks who seem to enjoy disruptive and intimidating behavior. Thus, I propose:

Be nice or be blocked.



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Craig Shifrin's curator insight, November 27, 2015 6:38 PM
What is the advantages and disadvantages of social media?
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Psychologist: Social Media Causing A 'Distancing Phenomena' To Take Place

Psychologist: Social Media Causing A 'Distancing Phenomena' To Take Place | Media psychology | Scoop.it
With over 73 percent of online adults now using a social networking site, social media has dramatically impacted the world in both positive and negative ways. It has left many people to wonder how and if social media can mentally affect people.

Via Dr. Susan Bainbridge, Ilkka Olander
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Stephen Dale's curator insight, April 17, 2014 8:11 AM

The article looks at the effects on society and individuals by the evolution of social media and social networks. Perhaps not surprisingly, the author - Lemoyne College professor of psychology Krystine Batchois - finds both good and bad.

 

The downside identified by Batchos includes:

 

- cyber-bullying

- younger people adapting more to on-line interactions and therefore lacking real-life social skills

- mental health problems

 

Batcho asserts:

:

“The greater the social media use over time, the life satisfaction decreases,” 

 

I think I'd agree with that. There can be no real substitute for real-world life and experience.

 

 

smadar yona's curator insight, April 19, 2014 5:25 AM

מיועד לתמיכה בכתיבת החלק של חשיבות המדיה החברתית כעולמון בפני עצמו.

תרבות חדשה שנוצרת עם כללים וחוזקות משלה

Rescooped by Craig Shifrin from Public Relations & Social Marketing Insight
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The 31 Best Tools for Improving Your Writing Skills

The 31 Best Tools for Improving Your Writing Skills | Media psychology | Scoop.it

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.
But every marketer should be able to write -- and, more importantly, every marketer can write. It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.

Luckily, there are a slew of great tools you can use to help improve your writing. Check out the list below, and feel free to add the most helpful ones you use in the comment section....


Via Jeff Domansky
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Writing tips

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Bibi Touré's curator insight, December 1, 2015 12:28 PM

TRÈS UTILE 

Penelope's curator insight, February 10, 2016 12:57 PM

 

Thirty one different ways to improve our writing should give us at least one or two new options that we can pull out to get started, get moving, and get finished!

 

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

 

Link to the original article: http://blog.hubspot.com/marketing/improving-writing-skills-tools

Luke Padilla's curator insight, April 4, 2016 1:47 PM

31 tools you can use to improve your writing. Several new to you I'm sure.

Rescooped by Craig Shifrin from Media psychology
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Psychologist: Social Media Causing A 'Distancing Phenomena' To Take Place

Psychologist: Social Media Causing A 'Distancing Phenomena' To Take Place | Media psychology | Scoop.it
With over 73 percent of online adults now using a social networking site, social media has dramatically impacted the world in both positive and negative ways. It has left many people to wonder how and if social media can mentally affect people.

Via Dr. Susan Bainbridge, Ilkka Olander, Craig Shifrin
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Stephen Dale's curator insight, April 17, 2014 8:11 AM

The article looks at the effects on society and individuals by the evolution of social media and social networks. Perhaps not surprisingly, the author - Lemoyne College professor of psychology Krystine Batchois - finds both good and bad.

 

The downside identified by Batchos includes:

 

- cyber-bullying

- younger people adapting more to on-line interactions and therefore lacking real-life social skills

- mental health problems

 

Batcho asserts:

:

“The greater the social media use over time, the life satisfaction decreases,” 

 

I think I'd agree with that. There can be no real substitute for real-world life and experience.

 

 

smadar yona's curator insight, April 19, 2014 5:25 AM

מיועד לתמיכה בכתיבת החלק של חשיבות המדיה החברתית כעולמון בפני עצמו.

תרבות חדשה שנוצרת עם כללים וחוזקות משלה

Rescooped by Craig Shifrin from Psychology Degree
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How to Become a Media Psychologist

How to Become a Media Psychologist | Media psychology | Scoop.it
Media has become so prominent in our everyday lives, which is why it’s important to find ways to cope with stresses it can bring. A media psychologist studies how media and technology impacts the way people perceive, interpret, respond and interact.

Via Janet Jacobs
Craig Shifrin's insight:

interesting training program


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Janet Jacobs's curator insight, March 13, 2014 1:35 PM

Study how people perceive media and technology! See how to become a Media Psychologist here. http://ow.ly/uyGrm #media #psychologist