Media planning
18 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Ana Hazeu
Scoop.it!

Samsung pudo comprar Android antes que Google pero no le encontró interés - elEconomista.es

Samsung pudo comprar Android antes que Google pero no le encontró interés - elEconomista.es | Media planning | Scoop.it
Google adquirió en 2005 Android por 50 millones de dólares, un pequeño proyecto con Andy Rubin a la cabeza que desarrolló un sistema operativo destinado a cámaras fotográficas que llegó mucho más lejos. Esto es conocido por todos, pero lo que no se sabía es que Samsung conoció el proyecto y lo dejó pasar. Sin embargo, si no hubiese sido comprado por el gigante del buscador, quizá el futuro de Android habría sido otro.
more...
No comment yet.
Rescooped by Ana Hazeu from BEAUTY + SOCIAL MEDIA
Scoop.it!

Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online | Media planning | Scoop.it
Customer Behavior - Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...

Via Cristin Grogan
Ana Hazeu's insight:

Even though technology is becoming a priority in our daily lives, teens still prefer to shop "the old way", in-store.

However, they do shop a lote online as well, and for that,  Amazon is still the web leader by very far. In my opinion that's because of the variaty and reliability the shop has, and the lack of a physical store.

more...
Cristin Grogan's curator insight, April 16, 2013 10:13 AM

In new research published by Piper Jaffray, social media is becoming increasingly LESS important to teens. Additionally, it's important to notice that while many teens agree that social media has "an impact on their purchasing behavior" (53% of female teens and 52% of male teens), "teens prefer to shop in-store rather than online" (78% vs. 17% in case of female teens and 75% vs. 19% in case of males).

 

This could be due to the fact shopping for teens is often a social activity and a way to spend leisurely time with friends outside of the house and away from parents - they prefer the experience as opposed to the activity.  The article goes on to explore various trends in the mobile shopping world, as well as fashion, food/restaurants, video games as well as beauty and personal care where teens are increasing the amount of spending they are doing in this sector.

Erin Nelson's curator insight, February 8, 2014 12:26 PM
Interesting article regarding Gen Z's preference to shop in-store rather than online. Retailers will need to raise their "experience innovation" game in order to attract this next wave of shoppers.