Media Integration and Direct Marketing
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Integrate Direct Mail and Social Media for maximum impact | Bethesda Emedia Marketing

Integrate Direct Mail and Social Media for maximum impact | Bethesda Emedia Marketing | Media Integration and Direct Marketing | Scoop.it
Integrate Direct Mail and Social Media for maximum impact
Amy Revell's insight:

I found this article interesting because of the way they look at integrated communications. "Marrying the romance of analog with the convenience of digital". I found this statement a great way to look at integration of communication.  Lots of consumers trust direct mail and much prefer it to only digital advertising, if you take the best parts from both; for example the trust of direct mail and convenience of digital it can be a powerful marketing tool.  This creates trusting and loyal customers who are more likely to be connected to a brand on all levels.  

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Duane Hulley's comment, May 9, 2013 9:17 PM
From the success of social networking sites to the explosion in user-generated content, we have seen a dramatic shift in how consumers interact with the internet with people constantly sharing content including ideas, humour, photos, texts and the list goes on. It is this open platform which creates an invitation for marketers to capitalise on building business-consumer relationship while gathering insight into that customer and your audience in general through personal tweets or direct message. Integrating direct mail with social media also creates an opportunity where marketers can exploit social media promotions to test and measure various campaigns in their favour, in terms of what types of direct mail promotions or marketing channels different audiences respond to as consumers they do not feel as if adverts are interrupting their experience because the site as a whole is socially useful. Adopting this trend certainly enhances the scope of direct marketing as appose to traditional marketing media like newspapers and television where it is about delivering a message however, marketing with social media is about building a relationship and conversation with your audience. This combination is excellent news for web users as their experience becomes interactive; they can receive and contribute content within a single respected branded site where integration of these two types of web activity means they are guaranteed to reach a larger audience which is highly engaged.
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Direct Mail + Social Media = Marketing Success

Direct Mail + Social Media = Marketing Success | Media Integration and Direct Marketing | Scoop.it
Social media has become one of the best ways for businesses both large and small to connect with customers and prospects. Find out how integrating social media into your direct marketing campaign can help you achieve better results .
Amy Revell's insight:

This article shows ways in which to combine direct mail and social media to create a powerful marketing mix.  Ways to do this are social badges on direct mail, QR codes, incentives and including things about social media on direct mail.  I think this would be an effective marketing tool because it reaches to a higher volume of consumers. Also some of the older target group may be able to trust social media more if they are hearing about it from direct mail.  Social media has turned into a huge advertising tool and is not going away anytime soon. If companies can incorporate direct mail with social media they can create exposure, increased traffic, trustworthy leads and a loyal customer database; all of which is invaluable for a company.  

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Joshua Iles 's comment, May 9, 2013 8:29 PM
Physical-based media can still have a lasting impact towards consumer purchasing decisions, even more so than web-based advertising. I agree upon the point that, in cohesion, both channels can be utilized accordingly to ensure maximum exposure to target audiences. QR codes are a great example of how marketers are efficiently combining both channels together. With direct mail adverts, the addition of QR codes allows consumers to follow up additional information by using QR codes online to link to relating web pages. This can also influence the older demographic to follow up online, with the help of younger friends and family. Using both channels follows closely to what a successfully IMC campaign would try to incorporate, using both communication channels together in order to market one common message.
Angela Chuang's comment, May 9, 2013 8:58 PM
When marketer utilized social media and direct mail to engage customers, marketers should have offer some information that people could use; instead keep promoting the business. Through the site, add social badges to each mail piece, encourage people to share the offer and free sample to be give away. Those all helps marketers to understand which marketing compaign that customer like the most. This is not only to give customers impression of the business through the social badges on each mail, but also to gain various customer database. So marketers could easily find out and to focus on the best marketing campaigns.
breanna france's curator insight, May 20, 2013 5:48 PM

This article is interesting as it is explaining just how much today's consumers are affected by direct marketing. As a business it is important to have a powerful and impressive marketing mix in order to reach consumers more. As an example in this article it says that it is important to have badges on your products or services to show people that your business can be reached or seen on many social networking sites such as Facebook. In doing so your business will have that much more publicity and it ties in with direct marketing to a range of consumers.

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How NFC Could Revitalize Direct Marketing

How NFC Could Revitalize Direct Marketing | Media Integration and Direct Marketing | Scoop.it
Near field communication (NFC) is a relatively new technology that has the potential to revitalize the direct mail marketing sector.  It enables marketers to deliver content via an embedded NFC chip
Amy Revell's insight:

This article talks about near field communication (NFC) and how it can revitalise direct marketing.  Similar to a QR code an NFC chip can communicate with any device that comes in proximity.  Quite interesting that this could be the way social media and direct marketing could most effectively be combined.  Chips can be put on to any type of advertising . It is a way to bridge the gap between physical and digital marketing.  This shows that direct marketing shouldn't be discounted and that social media and direct marketing are able to work together as an effective communication mix.  

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Easter Greig's comment, May 9, 2013 9:36 PM
With the increase of technology near field communication could possibly change the way direct marketing influences consumers in terms of direct mail. Traditional techniques of personalizing information then sending them to the target audiences via post could be altered combining this technique with social media or more so in general online activity which could allow consumers to have unique and specific promos tailored to each individual with this new technology allowing consumers to engage further with a brand or product. An increase in consumer engagement has been proven to increase loyalty and preference among customers.