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Salesforce chief to CEOs: Embrace social media -- or perish

Salesforce chief to CEOs:  Embrace social media -- or perish | Media Entrepreneur | Scoop.it
Companies need to build social networks into their businesses or risk falling by the wayside, Salesforce.com CEO Marc Benioff said Wednesday in his keynote address at Dreamforce. Dreamforce, the company's 11th annual...

 

My take: Compared to the other coverage I've vetted, SF Chronicle Staff Writer Casey Newton has come closer than anyone to capturing the real gravity of Benioff's keynote --  not in the lede so much as later on in the story and with this graph:

 

"CEOs who aren't listening to customers or employees online risk losing their jobs, he said."

 

Nearly everyone else reported that Benioff's keynote focused on the profound impacts of *social media* -- and out of self-interest. (Benioff's Salesforces has been touting a social media feature called Chatter.) But that's missing the point.

 

What Benioff is suggesting is that the same *social forces* that have been bringing down regimes also hold grave implications for companies, and, I'll add, for any institution, as well as for anyone who leads, manages, or otherwise serves groups of people.

 

While Benioff isn't exactly a media entrepreneur, he is an entrepreneur -- his salesforce is only 12 years old -- and he is addressing the impact of a given medium (social) that's beginning to pervade everything.

 

In so doing, he goes to the heart of how you may have to build, and run, a media company, site, or enterprise when power is diffused and distributed so widely that authority is turned on its head.

 

 

 

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Platforms: How to Make the Build vs. Buy Decision

Platforms: How to Make the Build vs. Buy Decision | Media Entrepreneur | Scoop.it
One of the most important questions in any development effort is whether to build a custom system or to use a prepackaged solution.

 

My note:  The "build vs. buy" question is one of the toughest you'll face as a media entrepreneur. Reason:  There's just no right, pat, or easy answer.  

 

It's a dilemma, and one that'll haunt you from the moment you launch, because it goes to the platforms, tools, and any other software or service essential to making media of any kind,

 

Grave dangers lurk on both sides of the equation.  I've seen "build projects" that nearly choked a companies to death.  I've seen media startups stew  in frustration because their shared service just wouldn't allow them to differentiate themselves in a noisy marketplace, another sure route to oblivion. 

 

I'm calling out this article because it contains some commonsense advice for doing your due diligence along the way to deciding. One of them:  Be very, very, very clear about core requirements v. peripheral ones.

 

 

 

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Context Will Drive The Future Of Web Content Management - Forbes

Context Will Drive The Future Of Web Content Management - Forbes | Media Entrepreneur | Scoop.it

Written By Tom Wentworth, CMO of Ektron, a CMS and tools provider: "Web content management is at the most significant inflection point in its 15-year history. It's now all about the context."

 

But I like this excerpt best: "But if content is king, context is its queen; and together they will rule the kingdom of audience engagement and of the corporate Web site experience."

 

Context=Giving a user an experience appropriately relevant to their purpose, location, psychographic, demographic.

 

In hardware terms -- and this just represents a partial rendition of "context" -- it means someone on a mobile phone is coming from a different physical and mental place and purpose (a car, say) than someone on an iPad (a lounger), than someone on a laptop (a desk).

 

Flaw in this article is that it's short on prescription. Okay, how do I concretely know where my users are "coming from," so to speak?

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Curation and Journalism

Curation and Journalism | Media Entrepreneur | Scoop.it
I want to share an example of how Journalist (both mainstream and bloggers) can use curation to validate their arguments.
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Facebook Posting Techniques that Really Work | Blog | Daily Dose | Entrepreneur.com

Facebook Posting Techniques that Really Work  | Blog | Daily Dose | Entrepreneur.com | Media Entrepreneur | Scoop.it
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.Get the latest blog articles on...
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Ladies, I give you product/market fit | money + media

Ladies, I give you product/market fit | money + media | Media Entrepreneur | Scoop.it

"Ravelry, a social network for knitters, continues to fascinate. This week the site added its first paid features, and the user base responded with an astonishing round of huzzahs like the one above. When does that ever happen? When you have amazing product/market fit."

 

Who says you can't find a paying audience to wean you from the teat of banner ads? Not my former colleague and still friend Stephen Howard-Sarin who explains in this post why a bunch of knitting passionistas were all too willing -- yes, willing -- to part with $5 a year for a single, new site feature.  And, oh yes, they applauded the move.  

 

This is worth study because it goes to the heart of one of our biggest business challenges -- finding revenue in a oversupplied market plagued by declining prices.

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Every Entrepreneur Needs to Embrace Team Conflict - Forbes

Every Entrepreneur Needs to Embrace Team Conflict - Forbes | Media Entrepreneur | Scoop.it

"Many entrepreneurs are not prepared for conflict, or actively avoid it. Their vision, passion, and focus are so strong that they can’t imagine someone disagreeing, much less fighting them to the death."

 

My note: Having worked in a media startup for the past three years, I can attest.  But the problem isn't so much a startup founder who's conflict averse. It's more so that the same people who have come up with a new media concept tend to be inexperienced in the ways of human dynamics. It's the curse of their blessing: The same fresh eyes that allow them to see new opportunities haven't been sharpened to the demands of human relations. 

 

Plus, they get so caught up in the "dailiness" of what they do, they don't have the time or energy for people problems.

 

 

 

 

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5 Tips Today's Entrepreneurs Can Learn From J. K. Rowling

5 Tips Today's Entrepreneurs Can Learn From J. K. Rowling | Media Entrepreneur | Scoop.it

Well, technically, she IS a media entrepreneur.  She founded a whole imaginary world -- and cashed  on it.  Frankly, I think she deserved every dollar just for imagining quidditch. In this otherwise canned advice piece, J.K. offers one piece of advice worth debating: "Don't rush to roll out your product."  

 

I've contended for a long time that, when it comes to what we do in the media space, time to market trumps everything. Things are changing so quickly, and so disruptively in media space you can't afford to be slow, no matter how steady. 

 

You should rush, whether you're talking about a new media product or feature.  And the way to mitigate your risks is to simply take baby steps.  Iterate, lean, iterate again.

 

I'd rather hit the market sooner with something that's less perfect, especially when it comes to the content and "software" we produce where financial costs are seldom so high as to outweigh risks of getting less than just right.

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Become a Content Curation King | ClickZ

Become a Content Curation King | ClickZ | Media Entrepreneur | Scoop.it

"Nine ways to make curation work for your brand."

 

My perspective: I would have turned up my nose at this as more new media blah-de-blah -- except for two things:

 

1) the cheeky intro where Sean concedes to the buzzwordiness of the term and

 

2) well, yes, "curation, " no matter how breathlessly current among the digerati these days represents a trend to be watched.  

 

More on this later, but "curation" is just a new buzzword for a very old practice that carried predecessor labels like, oh, connecting the dots, synthesis, and, journalistically speaking, a "feature package. Anyway, it's worth a read. 

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