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Study: Scholars are present on professional networks, but engage on Twitter - Inside Higher Ed

Study: Scholars are present on professional networks, but engage on Twitter - Inside Higher Ed | Modern day media! | Scoop.it
Study: Scholars are present on professional networks, but engage on Twitter
Inside Higher Ed
Although only about one-fifth of its users said they use the site for research discussions, Twitter outscored the other social and professional networks.
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Article that highlights the use of twitter by scholars. 

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Building personal and professional networks

A short presentation that outlines the importance and key characteristics of sucessful professional networks.
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An interesting and well planned presentation.

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Overview of China's Professional Networking Sites | Val Kaplan ...

Overview of China's Professional Networking Sites | Val Kaplan ... | Modern day media! | Scoop.it
Professional networking sites have been gaining popularity in China over the past few years. With LinkedIn lacking meaningful user base in China, other.
Ken Fury's insight:

Nice to gain an insight of professional networks in the worlds fastest growing economy.

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Rescooped by Ken Fury from Social Media, SEO, Mobile, Digital Marketing
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How to Build a Credible Blog [Infographic]

How to Build a Credible Blog [Infographic] | Modern day media! | Scoop.it

A great way to build credibility online is by blogging. Blogging helps people and businesses reach their audience and display their expertise and skills. But credibility isn’t something that can be attained instantly. As with everything, certain factors play a key role in making a blog trustworthy.

 


Via Kamal Bennani
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Reminded me of COM130 lectures!

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The Evolution Of Social Media (2008-2013) [INFOGRAPHIC]

The Evolution Of Social Media (2008-2013) [INFOGRAPHIC] | Modern day media! | Scoop.it
Earlier today we took a (somewhat cheeky) look at the history of social media, as told by some of the key social networks we’ve seen arrive (and, in a few cases, depart) over the past decade.

Via Thomas Faltin
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Relatively informative.

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[INFOGRAPHIC] The History Of Social Media - SocialMeep

[INFOGRAPHIC] The History Of Social Media - SocialMeep | Modern day media! | Scoop.it
Your first memory of social media is, of course, very much determined by your age. Teenagers and...

Via Thomas Faltin
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sleeker infographic regarding the history of social media

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Persistent traces, potential memories: Smartphones and the negotiation of visual, locative, and textual data in personal life

This article examines how the capacities of smartphones to reshape memory practices are enacted and negotiated in personal life. It is argued that digital devices and networked media facilitate a vast production and circulation of persistent digital traces that are potential memories. An approach that privileges sociotechnical practices is used to empirically examine the roles of digital devices, software, and social media in reconfiguring personal memory. In-depth interviews with 30 individuals aged between 20 and 30 are used to examine the details of reflexive and routine modes of forgetting and remembering related to the prevalence of devices and the digital traces produced in quotidian use. The increasingly visual life of data of many kinds promotes a ‘continuously networked present’ (Hoskins, 2012), but this is highly differentiated and actively negotiated in complex ways that both reproduce and reconfigure established memory practices.


Via Rob Kitchin
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not entirely relevant but very enlightening 

 

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NAB 2013: The Evolution & Revolution, by Bob Zelin

NAB 2013: The Evolution & Revolution, by Bob Zelin | Modern day media! | Scoop.it

Posted by Bob Zelin on April 22, 2013 • 

 

"Calling Bob Zelin one of the industry's most respected voices of engineering and systems experience is an understatement. (We might also have to add "most feared.") For over 20 years, he has been at the leading edge of building next-generation post houses and broadcast facilities using the latest, greatest, and most affordable new technology. He's also been around long enough to have seen through an awful lot of hype, so when Bob drops the "R" word, it's because he really believes it's revolutionary himself. His coverage of the 2013 NAB Show is once again don't-miss reading."

 

"The entire post production industry is becoming one giant IT infrastructure. Everything is based on a having a central server where you put your media, and then you do stuff to it - everything from ingesting your media, editing, graphics, audio, managing your media, archiving your media, and ultimately delivering your media. That's it. That's modern post production. And it's all done on your storage arrays. It's a very different world from just 5 years ago."

...

 

Magazine.CreativeCow.net


Via Thierry Saint-Paul
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Discusses theories of social systems 

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Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it?

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | Modern day media! | Scoop.it

S T O R Y T E L L I N G ... probably mankind's oldest communication megatrend. T R A N S M E D I A ... probably one of the most used communication megatrend buzzwords in mankind's recent history.

 

...“Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

 

From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.“....


Via Jeff Domansky
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very interesting!

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Jeff Domansky's curator insight, August 16, 2014 12:44 AM

Tobias Dennehy explores the evolution of transmedia storytelling and offers some interesting perspectives along the way. Good read.

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The Promises and Perils of Media Saturation: Part I

A virtual presentation given for the Panel on Media Devices called "Disconnect to Reconnect" at Saint Michael's College on March 29th, 2012. The presenter is...
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interesting opinion piece!

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The Rise Of The “Social Professional” Networks | TechCrunch

The Rise Of The “Social Professional” Networks | TechCrunch | Modern day media! | Scoop.it
Editor's note: Jon Bischke is a founder of Entelo and is an advisor to several startups. Back in the mid-2000s, many espoused a theory that there would emerge social networks for different types of people.
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Another articles discussing the relationship between social and professional networks.

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A Meet-Cute of Professional Networking and Online Dating - New York Times (blog)

A Meet-Cute of Professional Networking and Online Dating - New York Times (blog) | Modern day media! | Scoop.it
New York Times (blog)
A Meet-Cute of Professional Networking and Online Dating
New York Times (blog)
On the flip side, social networks designed strictly for professional use are being mined for their dating potential.
Ken Fury's insight:

Discusses the interrelationship between professional and social networks, with specific focus on dating sites.

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5 Steps to Adding Credibility and Finding More Translation Work Online - Blog.Mundabla

5 Steps to Adding Credibility and Finding More Translation Work Online - Blog.Mundabla | Modern day media! | Scoop.it
5 Steps to Add Credibility and Find More Translation Work Online

This post is for the freelance translator or translation agency that is looking for ways to grow online.
1. Update your website so it will look professional
Translators and Language Agencies should make regular improvements to their websites, but some people leave typos or incorrect addresses on their websites so they look like amateurs. This is so important!
Action Step:
Make a list of things that need to be changed on your website-dive in and make those changes if you’re using a simple website platform like mundabla’s translator sites or wordpress.
Don’t let you site look like this! So impersonal with stock photography!

Translation Site Fail

Another Corporate and Stuffy Looking Site

2. Put logos on your website to provide credibility
Display logos for clients you’ve worked with or blogs you’ve been featured on- visitors are impressed when they see logos.


Via Charles Tiayon
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Credible Websites?

Learn about evaluating websites. (Hartness Library CCV/Vermont Tech)
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Well edited and informative video.

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A short history of social media

A short history of social media | Modern day media! | Scoop.it
How old is social media? If you guessed somewhere around the 2000 mark you'd be very wrong.

Via Dr. Susan Bainbridge
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the most informative infographic regarding social media

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The History of Social Media - Simply Stacie

The History of Social Media - Simply Stacie | Modern day media! | Scoop.it

Another good infographic.


Via Dr. Susan Bainbridge
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cool, concise bit of info!

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This is Media Production

How Cheney's Media Production shop works. Edited by Bailey Norman, Class of 2013.
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Good insight, quite elementary though.

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5 Must-Know Things About Content Strategists - FastCompany | #TheMarketingAutomationAlert

5 Must-Know Things About Content Strategists - FastCompany | #TheMarketingAutomationAlert | Modern day media! | Scoop.it

Condensed...

 

To succeed in a field still defining itself, these five strategies should help the intrepid.

 

1. Content strategy was just called something else

Not surprisingly, companies aren’t all seeking the same qualities or skill sets in a content strategist. Some employers emphasize usability, analytics and technical chops; some prioritize content marketing and lead generation experience; others seek "digital storytellers" to generate highly engaging content. Whatever spurs the job req, the hire isn’t intended to be business as usual.

 

2. Better SEO is not our stock answer

Optimizing a website for the recently announced Google Hummingbird entails fine-tuning site content to make it deeper, while also making sites more engaging to mobile users. There are lots of methods of driving more--or more qualified--traffic. In my book, nothing less than stellar content and an engaging Website will move the needle significantly.

 

3. We like our goals big, but realistic

Rather than be passive about this challenge, before anyone asks, make a detailed assessment about what it will take to meet or exceed these lofty targets. Then put together a persuasive case to secure the necessary resources.

 

4. Can’t succeed without more intelligent process

It’s good to start with low-hanging fruit. Inventory content on the site and then audit the performance of those assets. This establishes a baseline by which you can show improvement and smarter ROI going forward. Learn which content types or subject matter is most engaging to your site visitors. Next, establish an editorial calendar to ramp-up inventory to replace old, underperforming content.

 

5. Needing to explain what we do

The Content Strategist should be prepared to explain their role to their (most likely puzzled) colleagues in marketing, advertising, analytics, Web production and social media. Why? Because most people haven’t worked with a content strategist and don’t understand their multidisciplinary impact on an organization.

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital
Ken Fury's insight:

nice thoughts in regards to saturation

 

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CYDigital's curator insight, November 13, 2013 8:22 PM

As the marketing function changes, so do roles and titles and relationships. We need to be cognizant that many within an organization are not aware of the changes impacting Marketing, and that these changes need to be communicated clearly.

Nomad Communications's curator insight, March 30, 2015 3:07 PM

While content is king, how you deploy that content is equally important

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From Wall Street to Wellington: Protests in an Era of Digital Ubiquity

From Wall Street to Wellington: Protests in an Era of Digital Ubiquity | Modern day media! | Scoop.it

The Occupy movement is said to represent a new generation of post-Seattle protests, driven by social networking, and breaking from organizing practices in previous eras. This study analyzes the Occupy Wellington protest to shed light on the role of protests in an era of digital media ubiquity. Based on the participant observation as well as 76 brief interviews, the study explores how activists used digital media, and examines the broader institutional logics that shaped organizing dynamics at the protest. The analysis discusses digital media saturation and the multiple institutional logics that activists drew from in their organizing, including collective action, connective action, aggregation, and networking. We argue that digital ubiquity marks the onset of a profound hybridity rather than an abrupt change in activist organizing practices.


Via John Postill
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Relevant article that discusses the role of social media in todays world.

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Rory Carroll on Twitter: Media saturation shaping events. Kids doing stuff for cameras. #ferguson http://t.co/rDuGmihlJi

Rory Carroll on Twitter: Media saturation shaping events. Kids doing stuff for cameras. #ferguson http://t.co/rDuGmihlJi | Modern day media! | Scoop.it
Media saturation shaping events. Kids doing stuff for cameras. #ferguson http://t.co/rDuGmihlJi
Ken Fury's insight:

A great example of saturation. The situation in Ferguson has highlighted the gross ineptitude and prejudice that is embedded in every level of the American justice system. This would not of been nearly as effective had thousands of journalists and locals not voiced their struggle via social media.

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