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Advertisers’ Dilemma In Online Video — Reach Or Frequency?

Advertisers’ Dilemma In Online Video — Reach Or Frequency? | Media | Scoop.it
Digital advertising is far too big for marketers to ignore. But whether or not the web can have the widespread reach of TV is still a matter for debate.
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Multiscreen Thirst is Forcing Media Companies to Invest in Transformation ... - Techzone360

Multiscreen Thirst is Forcing Media Companies to Invest in Transformation ... - Techzone360 | Media | Scoop.it
Multiscreen Thirst is Forcing Media Companies to Invest in Transformation ...
Techzone360
Consumer viewing of TV programming and movies anytime and anywhere is growing, along with the demand for more devices and more online content.
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