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10 Horrifying Stats About Display Advertising

10 Horrifying Stats About Display Advertising | Media Buy | Scoop.it
Some pretty shocking stats about the effectiveness of display advertising.
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Rescooped by Max Ciccotosto from The MarTech Digest
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Could Google be the ultimate marketing cloud company? - Chief Marketing Technologist

Could Google be the ultimate marketing cloud company? - Chief Marketing Technologist | Media Buy | Scoop.it

Digest...

 

Consider the wide range of software that Google offers marketers today:

-- >  Analytics and attribution with Google Analytics. This is the de facto choice for web analytics.

-- >  Display and search advertising DSP. The DoubleClick platform is a giant of a demand-side platform (DSP) — one that combines search and display campaign management. Of course, there’s also the company’s AdWords platform as well.

-- >  Social media marketing with Wildfire — which may be being disbanded as its own application, but the team and technology are being integrated into the DoubleClick platform.

-- >  Team collaboration with Google Apps for Business — especially with documents, spreadsheets, and slides.

-- >  Content creation, albeit at a very basic level, with Blogger and Google Sites — and the 800-pound gorilla of video content, YouTube.

-- >  Webinars and videoconferencing with Google+ Hangouts — in fact, with Hangouts On Air, you can essentially broadcast events to the world for free.

 

Consider that Google Ventures has an investment in HubSpot. If they acquired them — “Google Apps for Marketing” — that would change the landscape instantly. Crazy? The two companies seem quite philosophically aligned to me: HubSpot has been encouraging and enabling marketers to feed great content into search (google.com) and social (Google+) for years. They both love disrupting old school marketing.

 

Browse through some of the other “enterprise and data” portfolio investments that Google Ventures has made in the marketing software space: Nimble (social CRM), Yesware (sales enablement), and Optimizely (A/B testing). What if those stopped being investments and became wholly owned assets?

 

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Via CYDigital
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CYDigital's curator insight, August 13, 2014 8:14 AM

Wow. And you have to think that predictive would be relatively easy for Google to implement.