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What Social Media Can’t Do…

What Social Media Can’t Do… | Media and Technology | Scoop.it

Mark Schaefer explains why social media cannot make a product more interesting or valuable.

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KPIs for measuring content marketing success - Smart Insights Digital Marketing Advice

KPIs for measuring content marketing success - Smart Insights Digital Marketing Advice | Media and Technology | Scoop.it

Provides useful KPI framework for content marketing programs, especially for B2B businesses or businesses with long purchase or repeat purchase cycles.

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Brand Storytelling: Why Words Matter as Much as Design

Brand Storytelling: Why Words Matter as Much as Design | Media and Technology | Scoop.it

Why properly crafting content is the best measure to take to create new business online

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87 More Social Media Marketing Facts and Stats for 2012

87 More Social Media Marketing Facts and Stats for 2012 | Media and Technology | Scoop.it

Awesome marketing stats for social media, some of which I actually haven't seen before!

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LinkedIn Audiences Highly Engaged, Active in Groups

LinkedIn Audiences Highly Engaged, Active in Groups | Media and Technology | Scoop.it

LinkedIn audiences are perhaps the most engaged of professional social networkers. This article discusses the particulars of their engagement behaviour.

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Site for Batch Klout Score Lookup

Developer tester site, useful tool takes Twitter handles and finds their Klout scores.

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Getting a New iPhone? Check Out GE’s Top Mobile Apps | R&D Mag

Getting a New iPhone? Check Out GE’s Top Mobile Apps | R&D Mag | Media and Technology | Scoop.it

Top Mobile apps from GE in various fields.

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10 Innovative Ideas for B2B Mobile Apps

10 Innovative Ideas for B2B Mobile Apps | Media and Technology | Scoop.it

HubSpot's take on which apps a B2B audience (internal and external) would appreciate. Particularly like the Supply Ordering, Event, and Networking app ideas.

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6 Social Media Networks to Watch in 2012 plus Infographics | Jeffbullas's Blog

6 Social Media Networks to Watch in 2012 plus Infographics | Jeffbullas's Blog | Media and Technology | Scoop.it

Soooo many awesome infographics!!!

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Should You Invest in LinkedIn and Forget Facebook? | Jeffbullas's Blog

Should You Invest in LinkedIn and Forget Facebook? | Jeffbullas's Blog | Media and Technology | Scoop.it

Article skewers Facebook's unmet business promises and applauds LinkedIn's ability to adjust and thrive in the same complicated industry. Attempts to prove that while a social network's job is never done, LinkedIn is on its way and Facebook needs to catch up quickly.

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9 Evernote Products You Have to Try

9 Evernote Products You Have to Try | Media and Technology | Scoop.it

Cool new products I hope to be able to test out ASAP! Especially love the imaginative new take on an Addressbook for a cellphone. iPad users will find much use in this list.

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Fake social media followers newest ploy in U.S. political campaigns

Fake social media followers newest ploy in U.S. political campaigns | Media and Technology | Scoop.it
Issue arose after Mitt Romney’s Twitter followers grew from 673,000 to 814,000 over one weekend...
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Measuring the Effectiveness of Your Marketing Content :: Small Business Marketing Consultant

Measuring the Effectiveness of Your Marketing Content :: Small Business Marketing Consultant | Media and Technology | Scoop.it

How to select KPIs based on 3 functions of content: building trust, educating and closing.

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Social Media Publishing Success | B2B Brands

Social Media Publishing Success | B2B Brands | Media and Technology | Scoop.it
PTC’s Alan Belniak discusses his successes and failures, the changing role of the white paper, and how data will drive future social media publishing.
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Content Marketing Metrics | Field Guide | #eBook

Content Marketing Metrics | Field Guide | #eBook | Media and Technology | Scoop.it

Information about the 4 key metrics for content marketing

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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog | Media and Technology | Scoop.it

Article with great stats and infographics relating to the top social media networks.

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Social Marketing: Key Trends and Tools for B2Bs and B2Cs

Social Marketing: Key Trends and Tools for B2Bs and B2Cs | Media and Technology | Scoop.it

Excellent article with a lot of useful graphical representations of data. Describes how marketers are using Social Marketing tools.

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How I Did It: Aflac's CEO Explains How He Fell for the Duck - Sponsored by SAS - Harvard Business Review

How I Did It: Aflac's CEO Explains How He Fell for the Duck - Sponsored by SAS - Harvard Business Review | Media and Technology | Scoop.it

Okay, so this isn't EXACTLY technology focused... but this is the type of business story I absolutely love. And it holds special meaning for me too, because my grandparents had their own "Aflac" for a while.

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Business Customers Are Digital. Shouldn't Your Marketing Be?

Business Customers Are Digital. Shouldn't Your Marketing Be? | Media and Technology | Scoop.it

Using digital and social media in business to business.

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B2B Mobile Marketing... there's an app for that | B2Bbloggers.com

B2B Mobile Marketing... there's an app for that | B2Bbloggers.com | Media and Technology | Scoop.it

More B2B app ideas... these ones are more involved.

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Pop went the social media bubble. Now what? - Fortune Tech

Pop went the social media bubble. Now what? - Fortune Tech | Media and Technology | Scoop.it

Miguel Helft argues that there was a social media bubble, which has now popped. After running through a list of proofs of this theory, he manages to end on a reasonably positive note - that social can survive through allowing businesses to reach audiences.

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What Do Social Networks tell us about your Personality?

What Do Social Networks tell us about your Personality? | Media and Technology | Scoop.it

If you can ignore the HUGE grammar mistake in the title (pet peeve), the infographic is kind of interesting and unique.

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Rumor Roundup: What the Web Is Saying About iPad Mini

Rumor Roundup: What the Web Is Saying About iPad Mini | Media and Technology | Scoop.it
There have been leaked images and best guesses circulating the web about what Apple’s iPad Mini could look like. But will it actually happen? Though we can’t say for sure, here’s what we’ve seen.
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