Media and Content Marketing
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Rescooped by DecorumPrCopy from Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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How To Get Blog Content Ideas From BuzzSumo

How To Get Blog Content Ideas From BuzzSumo | Media and Content Marketing | Scoop.it
“One of the hardest thing you're going to be facing both as a beginner and as a full time pro-blogger, is coming up with blog content ideas. I know I said the”
Via Eva Sanagustin
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4 Lessons from BuzzFeed's Worst Headlines | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Lessons from BuzzFeed's Worst Headlines | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Media and Content Marketing | Scoop.it
“You've read the research on what makes a great, shareable headline, but there are lessons buried in the worst-performing headlines, too.”
Via Eva Sanagustin
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The Tech Behind Each Letter In #Google’s #Alphabet

The Tech Behind Each Letter In #Google’s #Alphabet | Media and Content Marketing | Scoop.it
“ 26 GIFs and photos showing Google's visions for the future”
Via Saïd Baddag
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From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content

From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content | Media and Content Marketing | Scoop.it
“Quick note: This article is meant to apply to teams of all sizes, from the sole proprietor who spends all night writing their copy (because they're doing business during the day) to the copy team who occupies an entire floor and produces thousands of pieces of content per week.”
Via Peg Corwin
DecorumPrCopy's insight:
Spot on. It is all in the planning. Plus, you must track your content to see what works best and then build on this.
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Peg Corwin's curator insight, August 1, 2015 9:14 AM

Excellent post on the process of creating the content to target your keyword phrases.

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Content Marketing Tips: 11 Types of Content That People Love To Share

Content Marketing Tips: 11 Types of Content That People Love To Share | Media and Content Marketing | Scoop.it
“Content marketing is about attracting attention. But attracting traffic and attention is getting harder. Here are some content marketing tips to help you.”
Via Eva Sanagustin
DecorumPrCopy's insight:
There are so many ways to make your copy great. But if you want it to stick with people or get it shared, it has to appeal to their emotions.
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9 Actionable Content Marketing Tips From Top Industry Experts

9 Actionable Content Marketing Tips From Top Industry Experts | Media and Content Marketing | Scoop.it
If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It's one of the best and most effective ways to connect with prospects and differentiate from competition.
DecorumPrCopy's insight:
At DecorumPRCopy, we can help you with your content marketing. As you can see, it's vital for businesses more so than ever.
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Use Content Marketing to Sell a Lifestyle, Not a Product

Use Content Marketing to Sell a Lifestyle, Not a Product | Media and Content Marketing | Scoop.it
People develop a preference for specific cars, posh neighborhoods and luxurious events. What they purchase and who they purchase it from is an integral part of their identity, no matter their age, income bracket or geographic location....
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A Lesson from Red Bull: Think like a Media Company

A Lesson from Red Bull: Think like a Media Company | Media and Content Marketing | Scoop.it
“With social media in the mix, every company has the power to be a media outlet. Here's how to make the most of it. http://t.co/4CjBtZohSq”
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DecorumPRCopy » So, Here’s Why Start-Ups Need Copywriting Help

DecorumPRCopy » So, Here’s Why Start-Ups Need Copywriting Help | Media and Content Marketing | Scoop.it
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Increase Sales And Create Reputed Online Presence Using Article Writing Or Content Writing Services

Increase Sales And Create Reputed Online Presence Using Article Writing Or Content Writing Services | Media and Content Marketing | Scoop.it

The days of traditional advertising are coming to an end and we are seeing the dawn of content marketing. In the dawn of the new era we will see a dramatic change in the way that businesses communicate to the public and also to each other. Businesses now have a choice to make; either invest in a winning content writing service or sit back and watch customers flock to those that do.


Via Mac Slover
DecorumPrCopy's insight:
The way forward now for businesses and organisations. But best to get skilled writers to do it for you as your brand will suffer if writing is below par. Also, why not get a former journalist to do your #pr #press releases as they know what newsdesks are looking for.
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4 Parts of a Must-Click Call to Action | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Parts of a Must-Click Call to Action | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Media and Content Marketing | Scoop.it
When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers.
Via Eva Sanagustin
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Pharrell Launches #MyFreedom Social Media Campaign | Highsnobiety

Pharrell Launches #MyFreedom Social Media Campaign | Highsnobiety | Media and Content Marketing | Scoop.it
“Pharrell is encouraging individuals to showcase what freedom looks like to you personally via his #MyFreedom social media campaign.”
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Do You Need A Rainbow In Content Marketing?

Do You Need A Rainbow In Content Marketing? | Media and Content Marketing | Scoop.it
Image courtesy of Content Marketing Institute I hope all my US readers had a great time celebrating Independence Day and my European readers aren’t fretting too much over the possibility of Greece…
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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | Media and Content Marketing | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.
DecorumPrCopy's insight:
It is very true, that by just simply churning out low quality content, you'll be penalised. To optimise your chances with Google, you need content which is meaningful. Plus, what's the point of pouring out copy no one wants to read?
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What Peter Oborne's resignation forces us to confront about journalism

What Peter Oborne's resignation forces us to confront about journalism | Media and Content Marketing | Scoop.it
As news of Peter Oborne’s resignation from The Daily Telegraph went scattering around the internet and as further coverage came in interviews and articles that evening and the following morning, it became…...
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Six Content Marketing Myths—Busted

Six Content Marketing Myths—Busted | Media and Content Marketing | Scoop.it
Content - B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
DecorumPrCopy's insight:
A great article, particularly for those unsure about content marketing.
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A beginners' guide to content marketing

A beginners' guide to content marketing | Media and Content Marketing | Scoop.it
2015 looks set to be the year for content-driven marketing, but as Google constantly updates its SEO algorithms, continuously resetting...
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