Media 2010s
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New Media and the Public Sphere

A short vidcast from AUT University. Dr Martin Hirst discusses the internet and its implications for democracy.
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Digital Information World: The Social Media Revolution - A New Era in Digital Marketing | #TheMarketingAutomationAlert

Digital Information World: The Social Media Revolution - A New Era in Digital Marketing | #TheMarketingAutomationAlert | Media 2010s | Scoop.it
What’s fascinating is that the so-called social media revolution is a golden era for marketing professionals. Here is a look at how the social media ‘revolution’ is unfolding.

Via CYDigital
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Jasmin Vallance's curator insight, September 26, 2013 6:17 AM

Successful marketing consists of many facets, and has seen the integration of media campaigns into social media as a channel. This article states all the reasons as to why social media isn’t just a fad and is set here to stay. Therefore it is up to the marketing team to understand social media as a channel to use. This article shows rather important facts about the interaction between marketing and social media. 46% of customers count on social media when making a purchase. A good example of this is the new IOS7 upgrade being launched. I found myself checking social media and seeing what people thought about it before I upgraded. Therefore with a well thought out and managed plan social media can be used as a channel when it comes to creating a media campaign. 

Matthias Röse's comment, September 26, 2013 8:34 PM
As the author points out the social media made a big step forward within the last 5 years. While they were just for entertainment purpose in the first place they became profitable companies and big players worldwide. Now they can be seen as companies selling their knowledge about their audience to marketers who can use it to reach their target audience. The professionalization of the new media became a driving factor for marketers. The article gives a good overview about what technologies are used and what consumers share online. Sharing of experiences and knowledge about services and products is in my opinion the most important development and companies have to be aware of what users share about their newest products.
Priscilla Hema's comment, September 27, 2013 12:12 AM
Jasmine, Insightful in regard to utilizing social media.
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[New Infographic] Using Social Media to Market your "Unsexy" B2B Company - Spotlight Communications | #TheMarketingAutomationAlert

[New Infographic] Using Social Media to Market your "Unsexy" B2B Company - Spotlight Communications | #TheMarketingAutomationAlert | Media 2010s | Scoop.it
"Using Social Media to Market your Unsexy B2B Company" Infographic by Spotlight Communications

 

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