medcomms
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raising awareness of medicines via education and promotion
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FDA OKs ingestible sensor that transmits patient data

FDA OKs ingestible sensor that transmits patient data | medcomms | Scoop.it
Digestible device can transmit time medication was taken as well as heartrate, activity and body position to a phone app...
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What tools are required by pharma to tackle market access? | pharmaphorum

What tools are required by pharma to tackle market access? | pharmaphorum | medcomms | Scoop.it
This is an article looking at changes required by pharma to deal with restrictive market access and tools to support internal management of these processes.
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Infographics - Social Media

Infographics - Social Media | medcomms | Scoop.it
6 Ways of Measuring Revenue Impact of Social Media by Altimeter Group (2012) #SXSH #SocPharm #hcsm...
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Portfolio Management an Important Part of Pipeline Planning

Portfolio Management an Important Part of Pipeline Planning | medcomms | Scoop.it
The high level of investment and interest in bapineuzumab points to the importance of portfolio management in the pharmaceutical industry.
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Growing pains: Pfizer tackles social media

Growing pains: Pfizer tackles social media | medcomms | Scoop.it
The minute we’re born, we begin to age. This was apparently the number one concern occupying respondents of a 2011 Gallup survey commissioned by pharma giant Pfizer and the finding upon which the company has based its Get Old social media campaign.
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55.6 million potential reach for pharma on Twitter

Whydot’s analysis on the global reach of pharma on Twitter shows that 53,171 people now follow pharma on Twitter, with a combined potential reach (the sum of their followers) of 55.6 million. This is a massive amount of people that are showing interest and include all stakeholders e.g. patients, advocacy groups, health care professionals, media, and investors. With that kind of reach it is imperative that pharma spends time and resources on their social media strategy.

 

They also go on to discuss the fact that pharma should think about the potential reach of their community not just the number of followers which is something I haven’t been measuring our Twitter account on but it makes sense. They explain that though Johnson & Johnson is fifth in terms of number of followers they are first in terms of reach with a potential reach of 21,319,406.

 

So don’t miss out- ensure that you have set strategic objectives that have been communicated to all stakeholders. Think about your goals and what what you want to achieve. The companies that are using Twitter to engage with their followers are having the best results. And don’t think in terms of just followers but think in terms of reach and the potential 55.6 million out there!


Via Parag Vora
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Infographic: How Patients Learn in the Digital Age | HIT Consultant

Infographic: How Patients Learn in the Digital Age | HIT Consultant | medcomms | Scoop.it
Infographic that surveyed non-MD healthcare professionals who work directly with patients to learn how they are using technology to educate their patients.
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Top ten pharma innovators: Rob Muller, Roche Diagnostics | pharmaphorum

Top ten pharma innovators: Rob Muller, Roche Diagnostics | pharmaphorum | medcomms | Scoop.it

"It’s an exciting time to be in pharma. Things are changing very quickly, from all angles, and those changes are only going to get more dramatic. That’s why it is very important to stay connected to what your audiences are saying, and what is important to them. Many online patient communities are just beginning to find their voice via social media, etc… Tune into that and stay focused on what is most important to your particular market."

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India – Established or Emerging Health care Market? | Pharma ...

India – Established or Emerging Health care Market? | Pharma ... | medcomms | Scoop.it
During his visit to India in late 2010, US President Barack Obama surprised many when he remarked to the Indian Parliament that he thought of India as not simply an emerging market but as one that has already emerged.
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Mobile Apps Will Drive the Future of the Internet | Social Media Today

Mobile Apps Will Drive the Future of the Internet | Social Media Today | medcomms | Scoop.it

As industry oracle Mary Meeker notes in the 2012 installment of KPCB’s annual Internet Trends report, the future is all about mobile, which currently only accounts for 10% of Internet traffic, up from just 1% in 2009. Moreover, mobile monetization is “growing rapidly,” with 71% of that growth coming from apps and 29% from advertising. In the report, Meeker also points out that advertisers looking to get the most out of their ad spend should focus on the Internet, and specifically, the mobile Internet.⊃1;


Via Dinesh Chindarkar
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Sorry pharma, the social media train has left the station | World of DTC Marketing.com

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The changing face of patient communications - FEATURE - General articles - Marketing and Communications - PMLiVE

The changing face of patient communications - FEATURE - General articles - Marketing and Communications - PMLiVE | medcomms | Scoop.it
Marketing and Communications | FEATURE | General | The changing face of patient communications - Increasingly, individuals are self-managing their conditions.
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Clinical Trial Results to be made Public Under Proposed Legislation > RAPS > News - Article View

Clinical Trial Results to be made Public Under Proposed Legislation > RAPS > News - Article View | medcomms | Scoop.it
A new bill proposed in the US House of Representatives would require clinical trial sponsors to publish the results of any clinical trial—domestic or foreign—conducted in support of a product,...
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Mango Health: A Mobile App For Rewarding People Who Stay On Track With Prescription Drugs | TechCrunch

Mango Health: A Mobile App For Rewarding People Who Stay On Track With Prescription Drugs  | TechCrunch | medcomms | Scoop.it
Adherence to prescription drugs and supplements is a problem that not only puts the long-term health of millions of patients at risk. It's a problem that may add an extra $100 to 300 billion in health care costs in the U.S.
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A final thought about drug sponsored online communities | World of DTC Marketing.com

A final thought about drug sponsored online communities | World of DTC Marketing.com | medcomms | Scoop.it

.. the objective of the online community maybe a place where people can share their experiences.  Pharma’s role is twofold: moderate the board to ensure it stays compliant with FDA guidelines and use the brand to bring people together; act as a facilitator.

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Social Media Is Good, But Blogging Is Better for Healthcare

Social Media Is Good, But Blogging Is Better for Healthcare | medcomms | Scoop.it
Blogging is still the best tool that Healthcare can use, and it works perfect with social media such as Twitter and Facebook.
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Pharma slashed CME funding again last year report

Pharma slashed CME funding again last year report | medcomms | Scoop.it
The drug industry dialed back its continuing medical education CME grantgiving in 2011, continuing a negative trend of the last few years.
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Addressing pharmaceutical industry disruptors with virtual partnerships, corporate renewal and active risk management - Ivey Business Journal

Addressing pharmaceutical industry disruptors with virtual partnerships, corporate renewal and active risk management - Ivey Business Journal | medcomms | Scoop.it
Strong R&D will continue to spur the development of great new pharma therapies and molecules.
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28 Drugs Facing FDA Approval in 2012-2013 - TheStreet

An updated calendar listing FDA drug approval decisions and advisory panels for the remainder of 2012 and early 2013.
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Five industry experts advise specialty pharma company on digital strategy

Five industry experts advise specialty pharma company on digital strategy | medcomms | Scoop.it
there are a variety of opportunities for pharmaceutical companies to be trusted partners with patients as they address their health, especially in the area of chronic conditions. But, if these patients are going to accept help from pharma, it's critical that marketers step back and take a “whole patient” view of the issues and reassess how they expect to be part of the solution.
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Healthcare Technology and the Role of the Physician - Howard J. Luks, MD

Healthcare Technology and the Role of the Physician - Howard J. Luks, MD | medcomms | Scoop.it
What matters when considering physician adoption of healthcare technology and mHealth is transforming rapidly— but without physician input.
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A New Marketing Tool for Pharmaceutical Sales Reps – DoctorDinners.com

A New Marketing Tool for Pharmaceutical Sales Reps – DoctorDinners.com | medcomms | Scoop.it

PR.com)-- DoctorDinners.com serves as a comprehensive, “one-stop-shop” for physicians and other eligible providers in...

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