Measuring the impact of social media
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The Impact of Social Media in India

The Impact of Social Media in India | Measuring the impact of social media | Scoop.it
I remember that summer vividly; not the year but just the things that happened in it. It was either 2004 or 2005. I had a month and half of sweltering heat followed by my exam results to look forwa...
Costello's insight:

This article brings up a very relevant and great point. When does marketing and advertising on Facebook and other platforms become to much? The article explains that in India marketing has gotten absolutely crazy, everything you see is a marketing tactic in a way. India is beginning to stray away from entertainment value within the platforms and it is becoming all focused around marketing.  Soon people will get fed up by all the marketing and users will begin to drop. With consistent drop in students comes drops in Marketing since it operates off the users. India needs to start controlling how much marketing they allow before they begin losing millions of users from annoyance. 


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Say Goodbye to 'Flappy Bird': Creator Taking The Game Down - I4U News

Say Goodbye to 'Flappy Bird': Creator Taking The Game Down - I4U News | Measuring the impact of social media | Scoop.it

In a bizarre turn of events, the Vietnamese creator of the maddeningly difficult #1 Android and Apple iOS game Flappy Bird is saying that he’s taking the game down within the next day.
Read more at http://www.i4u.com/2014/02/63130/say-goodbye-flappy-bird-creator-taking-game-down#JL28i0zWKqoKrF0B.99


Via Elizabeth White, Nic Padula
Costello's insight:

This article talks about Flappy Bird, the free app that is the number one download by the Android and Apple market.  In this article the developer of the game, Dong Nguyen has announced that he is taking the game off the market.  Flappy Bird was a free download that made Nguyen upwards of $50,000 a day from app advertising revenue.  When Nguyen was asked why he took the game down, he replied that he was getting to much criticism.  This excuse feels as one that lacks backing because surely a game that is the most highly downloaded should be able to get by some criticism?  There is much skepticism that his graphics could be causing a copyright issue however nothing has been released.  As a downloader and player of flappy bird I was amazed when I saw this article. I mean sure I have played this game from time to time and got so frustrated I considered throwing my phone through the wall, but games are not supposed to be a walk in the park.  I believe a good game should offer a challenge, without frustration you have a boring and easily conquerable game.

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Nic Padula's curator insight, February 10, 2014 7:59 AM

$50,000's a day in ad revenue, wasn't worth the troubles Flappy Bird brought to it's creator, Dong Nguyen. Less than a month after it's release the simplistic 8-bit styled game hit number one of the most downloaded apps on Android and Apple. Dong took to twitter in an out of the blue tweet saying "I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore."

Citing the stress that the game has brought him wasn't worth keeping it up. ( Although many have suggestions of another reason ) This tweet received 138,984 retweets, and 42,000 Favorites. 


Putting the creator of one of the most simplistic, helicopter-remake games in the spotlight, I wouldn't be surprised if he used this new found fame to release an App he believes to be more attention-worthy. 


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Saving UberX: Does Social Media Make an Impact? - Linkis.com

Saving UberX: Does Social Media Make an Impact? - Linkis.com | Measuring the impact of social media | Scoop.it
The age of taxis is out and the time for ridesharing is now. Ridesharing, a new mechanism of getting from one place to another, has passengers using their phones to request cars from companies like Lyft, Uber, and Sidecar via these companies' apps.
Costello's insight:
Social media has definitely played a huge role in our society today. It encompasses every aspect of our daily life and in a lot of ways makes our lives a whole lot easier. This new ride service agency is one of them. I think it's a great idea having UberX because you now don't have to deal with those long rides with weird and awkward cab drivers or have to wait forever to try and flag a taxi down. However people need to be careful with this new company since it now makes it much easier for people to appear as an UberX driver and this could be dangerous.
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