Measuring success and objectives
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Rescooped by Nimalan Sri from IMC: Creative Strategy and Tactics & Media Plannning and Strategy!

ABC's of IMC: Media Strategy

ABC's of IMC: Media Strategy | Measuring success and objectives |

Via Deveshnee Moodley
Nimalan Sri's insight:

This article outlays a detailed portray of what media plan is, and is used theories to outlay to understand the process of the media planning.  In simple terms media planning process is about sending a key message about the brand across to consumers for the brand.  In relation to media strategy the marketers need to think about the external factors, environment factors. These include the economy, technology and competitive factors.  These factors are essential for a brand of the company, and if the companies who fail to follow these have higher percentage of failure to others, as they not appealing to the current market.

Sean Peh's comment, September 26, 2013 7:06 PM
This is actually a really well structured article with that huge table. This article is more based around which media to use and then plan the strategy accordingly. The company really has to identify their target market and segment them so that the advertisement would work better.
Kevin yau's comment, September 26, 2013 8:03 PM
@Sienna Jang
This article shows a clear picture of what IMC. It is very detail but it is quite hard for me to understand the content when i was reading the first time. I agree that the a good media strategy will help create more brand awareness and brand equity.
Thapthim (Thim) Phithak's curator insight, September 26, 2013 10:04 PM

The article is about media planning and strategy, I really enjoy reading this article and i find it very helpful. This article provides definitions to the terminologies that are involved in this exercise. The model gives a clear guidelines for developing media plan. 

Rescooped by Nimalan Sri from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing!

12 Brilliant Direct Marketing Pieces You Have to See | Design Shack. Week 8 Direct marketing

12 Brilliant Direct Marketing Pieces You Have to See | Design Shack. Week 8 Direct marketing | Measuring success and objectives |
Reading an article entitled 12 Brilliant Direct Marketing Pieces You Have to See on Design Shack.

Via Mike Kirkwood
Nimalan Sri's insight:

This article is interesting as it outlines the 12 direct marketing pieces you have to see.  This article whole point is to outline that direct marketing is all about engaging with consumers, not just in the way to contact them directly; it’s all about being able to talk to them innovative ways to attract them to the brand. It also talks about in the article the ideal direct marketing should let open all the communication in two channels, ways such as B2B marketing in the acquisition of key accounts.

The days of emailing the consumers, flyers etc is all gone now as it’s not effective. Nowadays by using innovative marketing techniques is the ideal way to attract the new consumers.

Curtis Milner's curator insight, September 9, 2013 9:25 PM

Really great read I love how interesting this article appeals to me in different ways, the ideas that some of these companies have come up with to get customers to interact with their postcards or mail are really amazing. But the idea that stood out to me was ADT security system box. The idea is that there’s a flat box that is engineered to pop up into a cube. This cube is pretty big and is slipped under the doors of the inhabitants in an apartment building. The effect is that when someone walks in, they see this huge cube in their apartment that says “Breaking into your apartment is easier than you think.” Obviously, it’s advertising a security system. But it creates the idea that someone has broken into your house when in fact they haven’t which customers mind are put to rest after reading it. I think this is a really good idea, who wouldn’t be surprised or shocked when seeing this parcel in your house, I myself would diffidently want to know what’s inside because I would be naturally curious to find out what this parcel is and how it got here, and I think it’s safe to assume that other people would be as well. Great article the ideas in the here are amazing when it comes to direct marketing.


Matthias Röse's comment, September 26, 2013 10:12 AM
The examples given in this article are incredible. I was astonished by the ideas marketers had and I think they are quite inspiring as well. Thus this article is recommendable to everyone who is in direct marketing and stuck at one point. Looking at best practice examples can help you getting started with your creative process. But it also shows that you have to be very careful with your ideas. The example of the box that pops up after being slipped under the door is crucial because people can be offended by this infringement of their privacy but it perfectly fits to the type of business as it is a security service company. Often marketers have to take risks and hope it works out well. I guess this one worked out well and is an outstanding example of direct marketing. The key point for me is that your direct mailings have to be special. There has to be something about it that prevents it from being thrown away immediately. I will keep this in mind.
Josh Leuenberger's comment, September 27, 2013 2:49 AM
I think this article shows some of the extreme and stand out ways that a company makes to try gets its image out there for consumers. With response to @Curtis Milner yes the advertising scheme is very out there and shocking. But I think it is a very good way of getting customer attention even Curtis himself is amazed by the idea and I think that’s exactly what this company’s marketing plan is trying to do. Because there are so many different company’s out there right now extremes in marketing do need to be made to stand out there from the crowd which brings in customers. The other ideas in the article are also great ideas and all create a wow factor in which consumers will remember the brand name because it was so shocking.
Rescooped by Nimalan Sri from IMC Week 5 onwards!

Connecting Mobile to the Marketing Mix

Connecting Mobile to the Marketing Mix | Measuring success and objectives |

Via Kelly Alexander
Nimalan Sri's insight:

This article outlines that how mobile phones are crucial to consumers and how it’s being used in the everyday life, therefore how mobile phone should be used in the marketing mix to attract it’s new consumers.  Nowadays people are using internet over the mobile phone lot more than using their computers at home, as this shows how marketers need to think of way to create a opportunity for their brand to incorporate the internet with it to grow brand loyalty. Marketers need to find a way to attract their consumers in a way that they don’t overdo it, as this can turn down their consumer size therefore need find the right level of amount to approach their consumers.  Overall in this article keeps mentioning how mobile marketing is the new technology of ways to interact with their consumers, and how this adds to the company’s marketing mix.

Ravneel Chandra's comment, May 8, 2013 7:01 AM
Mobiles have become essential in everyday life. Smartphones have had a much faster diffusion rate than the internet itself, although you can argue that internet and smartphones interlink. People are constantly on the go and search and look up things on their mobiles rather than computers now. Utilizing mobiles in the marketing communications integration is important and to make sure that spam is not an issue as it was for emails. No annoying pop up ads, which drives consumers mad. Finding the correct way is important to a marketing mix.
Riley Grant's comment, May 8, 2013 4:57 PM
I like the authors suggestion for marketers to give consumer some control over mobile promotions. As she mentioned, in the past, with online mediums like e-mail, consumers have been bombarded which collectively lead e-mail marketing to be less efficient. As more laptops are being replaced by mobile internet users, it is imperative that marketers understand how to incorporate mobile into their mix without irritating the consumer.
Sophie Frakes's comment, May 9, 2013 11:06 PM
I love reading articles about integrating mobile into the communication mix. It seems that there are so many unrealized possibilities with this channel. As online marketing communications continue to develop it seems that mobile communications are lagging behind even though research continues to indicate that consumers are using their mobiles more and more and traditional computers less. I think Riley highlighted an important point from the article that marketers need to not bombard consumers and that a targeted approach would be needed in order to get positive consumer engagment
Rescooped by Nimalan Sri from week 5 and 6: Measuring Success & communication mix!

Four Steps for Measuring Workplace Design Investments - Forbes

Four Steps for Measuring Workplace Design Investments - Forbes | Measuring success and objectives |
Now more than ever, your workspace design investments should be measured. Here's how to do it.

Via Manyang Manyang
Ravneel Chandra's comment, April 5, 2013 8:28 PM
This article i believe is very important for businesses to read and understand it. The article states that most companies these days lack formal processes in ways to measure the value of the workplace investments. Implementation of the 4 steps are key for a business to manage funds and to examine whether the company is moving in the right direction with an affordable budget. There are many other steps a company can take to measure success in a workplace but this is a good platform to work off.
Josh Maunsell's comment, April 8, 2013 6:37 AM
This article is great at explaining four steps to help measure the success of their workplace design. The fourth point “remember the human component" is great for mangers who wish to improve the work environment by listening to their employees. Management and employees should follow this fourth rule if they want to cooperate with each other.
Johnny Li's comment, April 9, 2013 4:29 AM
This article brings some fresh ideas for workplace design. Setting up goals and objective are crucial to every organization regardless of the size and markets they are evolved with. Companies usually tend to have too many measures and metrics which make them drown them in the ocean of numbers and figures or easily make them off the right track. There is no other way to make things working smoothly than set up a measurable and realistic goal. The article suggest we make balanced score card to simplify the measurements which will make the marketing objectives and workplace design more effective.