Measuring Social Media
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Measuring Social Media
Great content for better understanding social media and measurement
Curated by Mary White
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How to Measure Influence in Social Media

How to Measure Influence in Social Media | Measuring Social Media | Scoop.it

Influence is a very important element in a social media strategy. This infographic displays the top ways to measure your influence in social media.

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Measure Mob | Social Media Metrics that Matter and Outcomes Analysis

Measure Mob | Social Media Metrics that Matter and Outcomes Analysis | Measuring Social Media | Scoop.it

This is a very beneficial article on MeasureMob.com. The article gives great advice for what elements of measurement matter and relate to a company's overall social media plan.

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Understanding Google Analytics Multi Channel Funnels | Analytics & Optimization

Understanding Google Analytics Multi Channel Funnels | Analytics & Optimization | Measuring Social Media | Scoop.it

This article and accompanying video shows the pros and cons of using the new multi channel funnels (MCF) feature on Google Analytics.

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10 Small Business Social Media Marketing Tips

10 Small Business Social Media Marketing Tips | Measuring Social Media | Scoop.it

Great Mashable article. The experts give you ten tips for small businesses to achieve a successful online marketing plan...Thanks!

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LocalMobileSearch

LocalMobileSearch | Measuring Social Media | Scoop.it

I really enjoyed this particular infographic. It shows interesting statistics on searches via mobile devices. Mobile devices are even more powerful than I ever imagined, according to the statistics.

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Global mood patterns as shown by Twitter – Nokia Conversations : the official Nokia blog

Global mood patterns as shown by Twitter – Nokia Conversations : the official Nokia blog | Measuring Social Media | Scoop.it

Such an interesting post! Analyzing people's tweets throughout the day and week shows people's mood patterns based on key words!

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Facebook Timeline For Small Businesses

Facebook Timeline For Small Businesses | Measuring Social Media | Scoop.it

Fabulous video! Simply illustrates how small business can grow and benefit from utilizing elements of the new Facebook Timeline.

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40+ SEO Tools of the Trade

40+ SEO Tools of the Trade | Measuring Social Media | Scoop.it

I found this article very helpful when figuring out some of the top tools and techniques for increasing visibility and SEO.

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Overview of the TweetReach Tracker

Need help figuring out how to measure your reach on different social media platforms? TweetReach is a great way to measure effectiveness and reach of your Twitter site...and this video shows you how to easily use the tools!

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Email Tracking in BringShare

This is a great "how to" video for using a new service called BringShare. BringShare is a strategy for measuring email marketing from the point of delivery to the end result.

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Number of Fans and Followers is NOT a Business Metric –What You Do With Them Is « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Number of Fans and Followers is NOT a Business Metric –What You Do With Them Is « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Measuring Social Media | Scoop.it

This article written by Jeremiah Owyang highlights the importance of focusing the value of investing in social media through elements such as improving customer service and support to determine the success of your strategy, rather than simply likes, fans and followers. 

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Facebook Marketing Examples From Big Brands [slide presentation] | Analytics & Optimization

Facebook Marketing Examples From Big Brands [slide presentation] | Analytics & Optimization | Measuring Social Media | Scoop.it

This slide presentation gives helpful marketing statistics for Facebook users/businesses. I really enjoyed the specific case studies they used to show they used Facebook to market themselves and for promotions.

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10 of the Best Social Media Tools for Entrepreneurs

10 of the Best Social Media Tools for Entrepreneurs | Measuring Social Media | Scoop.it

Some more wonderful tips from the experts on tools that will help entrepreneurs achieve marketing goals. This article introduced me to some great tools I have yet to discover.

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Powerful SEO Illustration: Importance of Keyword Clustering MindValley Labs Internet Marketing Blog picture on VisualizeUs

Powerful SEO Illustration: Importance of Keyword Clustering MindValley Labs Internet Marketing Blog picture on VisualizeUs | Measuring Social Media | Scoop.it

This infographic highlights the importance of keyword clustering when trying to improve SEO. A very simple illustration that conveys a complicated strategy in layman's terms.

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Social Media Marketing Strategies by Xflavor Internet Marketing

This video by Xflavor Internet Marketing easily and briefly explains why social media marketing plays a large factor into the online presence of a company.

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What Is Your Facebook Page Post Reach?

What Is Your Facebook Page Post Reach? | Measuring Social Media | Scoop.it

Another great article from Marketaire! This article shares a simple formula to determine the reach of your Facebook posts.

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How Google’s Social Ads Enhance The Search Experience

How Google’s Social Ads Enhance The Search Experience | Measuring Social Media | Scoop.it

Most Americans view advertisements as bothersome- this article shows how Google is trying to improve viewer's advertising experience and the success they've already seen.

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Dos And Don’ts Of Social Media Infographic

Dos And Don’ts Of Social Media Infographic | Measuring Social Media | Scoop.it

I love when people simplify complicated things. This infographic is a no-nonsense guide to the "do's and "dont's" of a social media strategy.

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The ROI of Social Media [Infographic]

The ROI of Social Media [Infographic] | Measuring Social Media | Scoop.it

This infographic easily outlines statistics and information on ROI with social media marketing.

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Google Analytics for Mobile and Web Developers

Google Analytics for Mobile and Web Developers | Measuring Social Media | Scoop.it

Fantastic video! Gives great information on how to use Google Analytics for tech savvy individuals and start-up businesses http://t.co/PIvPoJgY...

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