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4 Key Facts From Convergence Analytics Showtime at SES NY

4 Key Facts From Convergence Analytics Showtime at SES NY | TL Measure | Scoop.it
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.
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Web Analytics Best Practices Guide: Trusting the Numbers

Web Analytics Best Practices Guide: Trusting the Numbers | TL Measure | Scoop.it
Web Analytics Best Practices Guide: Trusting the Numbers for Business Decisions
Technology Leaders's insight:

If your organization expects to make decisions based on data, then the data must be perceived as useful. How often has your group put off changes because someone "didn’t trust the numbers”?


In Web Analytics Best Practices: Trusting the Numbers, we’ve outlined the two most common ways analytics data becomes under-utilized in the organization.

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Real Time Means Right Time

Real Time Means Right Time | TL Measure | Scoop.it
Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, \
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Can We Predict Predictive?

Can We Predict Predictive? | TL Measure | Scoop.it
Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?
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Web Analytics Best Practices Guide for Analytics Strategy

Web Analytics Best Practices Guide for Analytics Strategy | TL Measure | Scoop.it
Web Analytics Best Practices: Strategy - a Free Guide for Marketers
Technology Leaders's insight:

The Web Analytics Best Practices Guide for Analytics Strategy was created to help you you identify the roadblocks that organizations face in getting value from Web Analytics.

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5 Roadblocks to Analytics Deployment and How to Get Around Them

5 Roadblocks to Analytics Deployment and How to Get Around Them | TL Measure | Scoop.it
In this FREE Guide, learn what the 5 major roadblocks to analytics deployment are and how to get around them...
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Buliding a New Web Site? Build in Analytics

Buliding a New Web Site? Build in Analytics | TL Measure | Scoop.it
Make sure you create a new site based on analytics in the old one and incorporate measurement no later than when building wireframes for new site.
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FREE Tag Management Webinar

FREE Tag Management Webinar | TL Measure | Scoop.it

Learn why leading brands are adopting this new technology to help boost marketing agility, reduce costs, and improve website performance. REGISTER: http://bit.ly/RnEKzo

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Convergence Analytics at GIL San Jose Conference

Convergence Analytics at GIL San Jose Conference | TL Measure | Scoop.it
Convergence Analytics combines web analytics with business intelligence, providing insight into key customer touchpoints in a single view.
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Social Media Agencies are not Agencies

Social Media Agencies are not Agencies | TL Measure | Scoop.it
Social Media Agencies perform only part of the digital marketing mix.
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Audit Your Tags for Accuracy

Audit Your Tags for Accuracy | TL Measure | Scoop.it

Many companies accept too much uncertainty and inaccuracy in their web analytics. Performing a tag audit is the quickest way to accuracy.

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Increase marketing agility with tag management

Increase marketing agility with tag management | TL Measure | Scoop.it
With the help of a tag management solution, a marketer or Web analytics professional can place and manage tags from their laptop, in minutes.
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5 Free or Darn-Near Free Web Analytics Tools Besides Google | ClickZ

5 Free or Darn-Near Free Web Analytics Tools Besides Google | ClickZ | TL Measure | Scoop.it
With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting.
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5 Facts You Need to Know About Convergence Analytics

5 Facts You Need to Know About Convergence Analytics | TL Measure | Scoop.it
If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company.
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Real Time Means Right Time

Real Time Means Right Time | TL Measure | Scoop.it
"Real time" is probably a stand-in for "right time." Because what we are actually talking about is utility of information.
Technology Leaders's insight:

Data is actionable only if it comes at the right time.

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Web Analytics Best Practices Guide: Process and Control for Analytics

Web Analytics Best Practices Guide: Process and Control for Analytics | TL Measure | Scoop.it
Web Analytics Best Practices Guide for Process.
Technology Leaders's insight:

Digital properties cross all channels today. Does it even make sense to separate the digital measurement process from the process of the organization itself? Some companies have not yet asked that question.

 

The most important factor in creating any process -- and controlling it -- is to break it down into manageable units.

 

We have outlined in this Free Guide how you can build and control a repeatable process by:

DefiningDeployingCoding/DocumentingTesting

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What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

What's Wrong With 'The Hobbit' (and Maybe Your Analytics) | TL Measure | Scoop.it
What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.
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Mapping the Future: 3 Essential Terms You Must Redefine Today | ClickZ

Mapping the Future: 3 Essential Terms You Must Redefine Today | ClickZ | TL Measure | Scoop.it
We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior.
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Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right | ClickZ

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right | ClickZ | TL Measure | Scoop.it
Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics.
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Universal Predictive Convergence Analytics | ClickZ

Universal Predictive Convergence Analytics | ClickZ | TL Measure | Scoop.it
What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers.
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Shut Down Your Website

Shut Down Your Website | TL Measure | Scoop.it
If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all?
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Web Analytics Environment Alert: 3 Ways to Keep Your Analytics Clean

Web Analytics Environment Alert: 3 Ways to Keep Your Analytics Clean | TL Measure | Scoop.it
Check these three important web analytics details to keep web anlytics accurate and functional.
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Convergence Analytics

Convergence Analytics | TL Measure | Scoop.it
Several players are in the market already and they’re working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics, and competitive data.
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5 Free or Near Free Web Analytics Tools

5 Free or Near Free Web Analytics Tools | TL Measure | Scoop.it
Free and very cheap web analytics tools besides Google and Google
won't own your data.
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