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LEO Pharma investit 60 millions d’euros en e-santé pour améliorer la vie des personnes atteintes de psoriasis - Le blog de la santé connectée

From www.santeconnectee.fr

Le laboratoire Leo Pharma a  annoncé début mars la création du LEO Innovation Lab, une structure créée à l’attention des startups et acteurs de la e-santé pour améliorer la vie des personnes touchées par le psoriasis. Doté de 60 millions … Continuer la lecture →
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Report: Patients Are Increasingly Using Digital Health to Supplement Doctor Visits -

From hitconsultant.net

Consumers reported an increased level of comfort in leveraging digital health tools to access medical advice and communicate with doctors.
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Recherche: «Plus d'un milliard d'euros par médicament»

From sante.lefigaro.fr

INTERVIEW - Pour Jean-Marc Aubert, directeur conseil et services du cabinet d'études IMS Health, le coût de la recherche augmente, car les molécules les
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Les laboratoires pharmaceutiques à l’heure du marketing de la donnée

From www.journaldunet.com

Avec la sophistication des techniques de ciblage en ligne et le développement rapide des "medical devices" connectés, la gestion et l’exploitation de la donnée devient un enjeu crucial pour les Big Pharma.
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Anne Beale Discusses The Three Pillars of Sanofi's Patient-Centric Strategy

From www.talk.pharma-mkting.com

Pharmaguy interviews Anne C. Beal, M.D., MPH, Chief Patient Officer, Sanofi, and Melva T. Covington, MPH, MBA., PhD, Project Leader, Research and Development, Sanofi. They talk about their roles in bringing the patient perspective into Sanofi's work to advance Sanofi's ability to deliver health care solutions that matter most to patients and those who care for them.

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A ‘Roadmap’ for Navigating Patient Advocacy | FDA Voice

From blogs.fda.gov

FDA’s Center for Drug Evaluation and Research (CDER) is sponsoring a daylong public workshop on March 31, 2016, titled Navigating CDER: What You Should Know for Effective Engagement. Our presentations will help patient advocates gain a better understanding of FDA and provide specific resources to help you and your colleagues learn ways to effectively advocate and engage with the Agency on behalf of the patients you serve.

We’ll provide a broad overview of patient engagement with various offices within CDER, and drill down into key specifics such as:

  • Who and when to call;
  • How to set up a meeting at FDA;
  • Provide tips on making the most out of your meeting; and,
  • How to prepare an effective presentation for FDA staff.

 

We’ll also discuss topics such as understanding labeling, generic drugs, and how patients can effectively interact and provide input to FDA. And, we’ll look at some programs including different drug approval processes, expanded access, and FDA’s role in patient focused drug development (PFDD).

 

These are only a few of the many important areas we’ll tackle.

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110 cancérologues interpellent les industriels du médicament sur les prix des traitements contre le cancer

From www.usinenouvelle.com

 



Malheureusement le sujet n'a pas émergé avec l'appel des 110 cancérologues dans Le Figaro, s'insurgeant contre... Articles liés L'Usine de la Santé, Pharmacie / Biotechnologies, International - Actualité de l'industrie
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Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence Consumers

From www.news.pharma-mkting.com

"Advertisers use many techniques to increase consumer interest in their ads, including the use of animated spokes-characters [aka "mascots"]," notes the FDA in its Federal Register announcement. "It is important to examine whether animation in drug ads inflates efficacy perceptions, minimizes risk, or otherwise hinders comprehension of drug risks and benefits," added the FDA.

Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces that pharma sales reps hand out to physicians in their offices, as well as in booths at medical conventions, websites, and wherever else there are eyeballs!

This article features our all-time favorite drug ad mascots.

Featured Mascots (partial list):

 

  • Annoying Myrbetriq bladder character!
  • Detrol bathroom lady
  • Vesicare's pipe people
  • Xifaxan's Gutsy "bubble guy"
  • Mr. Mucus
  • Lamisil's Digger the dermatophyte
  • "Sal" & "Marty" fish
  • Many more!

 

The full version of this article is available to subscribers. Subscription is free. Subscribe Here.

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«L'urgence de maîtriser les prix des nouveaux médicaments contre le cancer»

From sante.lefigaro.fr

TRIBUNE - Lançant un appel de cent dix signataires*, les cancérologues Dominique Maraninchi et Jean-Paul Vernant avancent des pistes pour réduire l'inf
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How Digital Health is Opening Up Communication Between Doctors & Patients

From hitconsultant.net

Digital health technology is providing avenues for two-way communication that makes discussions between doctors and patients easier to monitor their health.
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Comment le digital transforme la formation professionnelle ? ... y compris dans la santé 

From www.frenchweb.fr

"Blended Learning, formation participative...», 6 impacts concrets du numérique dans les méthodes de formation, d'après le cabinet Idaos.
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Votre entreprise a-t-elle besoin d'un chief data officer ? - Le Monde Informatique

From www.lemondeinformatique.fr

Décisionnel : Si la fonction de CDO, chief data officer, existe déjà dans un certain nombre d'entreprises, Gartner, Forrester ou Experian la voient progresser encor...
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Prospectives pour l'usage informatique 2016 : Quatre évolutions 

From www.economiematin.fr

La technologie ne cesse d’innover et d’investir un peu plus chaque année notre quotidien.

Objets connectés, smartphones, applications pertinentes et novatrices, ou encore
Lionel Reichardt / le Pharmageek:

Les 4 évolutions selon Economie Matin : 

1. La technologie devient invisible (sauf quand elle n'est pas là : quand vous n'avez pas le wifi). 

2. L'augmentation des données et l'automatisation de leurs usages

3. La barrière professionnelle / personnelle diminue.

4. La généralisation du Cloud pour sauvegarder les données.

LEO INNOVATION LAB FRANCE's curator insight, March 14, 2016 9:33 AM

Les 4 évolutions selon Economie Matin : 

1. La technologie devient invisible (sauf quand elle n'est pas là : quand vous n'avez pas le wifi). 

2. L'augmentation des données et l'automatisation de leurs usages

3. La barrière professionnelle / personnelle diminue.

4. La généralisation du Cloud pour sauvegarder les données.

The Future of Content: What It Will Look Like

From www.quicksprout.com

'I believe there are 7 main ways that great content will be different in the future, and I’m about to tell you what they are.

 You’ll see that the very best content today contains some of these elements. A few years down the line, all of these will be much more common and expected'.

donhornsby's curator insight, March 15, 2016 6:02 PM
(From the article): No one can know for sure what the future of content will be, but you can see the elements I described in this post already showing up in the very best content today. Even though they aren’t requirements in today’s content world, improving your content now will only improve your results in the future. You can either take the easy route, hoping that the standards of content won’t change, and do nothing, or you can up the level of your content and stay ahead of the masses.

Digital Health in Pharma: Exploring the Potential Impact

From pages.healthcareitnews.com

Pharma companies can leverage data gleaned from digital tools to increase the number of clinical trial participants and help redesign clinical trials, which can speed time to market for drugs and make the entire clinical trial process more cost-effective and efficient.
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Apps aren’t enough

From sueschade.com

Health care organizations are focused on increasing patient engagement and improving patient satisfaction. As consumers, our expectations are high. We are used to doing many tasks online with an
end to end digital experience in the retail, financial, and travel industries. Health care is clearly playing catch up.

But can we blame software limitations and hope for technology solutions when talking about what we need to do? I’ll be the first to say there is probably an app for any problem. But, it’s not just about technology.

 

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How To Plan For Adjust To Your Digital Transformation

From dt-associates.com

To determine digital excellence maturity inside the world’s largest pharmaceutical companies, DT Associates surveyed digital leaders and used our Digital Excellence Maturity Model to rank these companies on thirty-two different criteria. The leaders, Johnson & Johnson’s Janssen and Merck, demonstrate the strong change management skills required to drive digital excellence. In contrast, the laggards, AZ and Roche, suffer from a lack of a sharp vision to guide and govern the various digital programs and capabilities. To accelerate their digital transformation, firms should adopt an approach that advances all of the different facets of digital excellence toward maturity at an equal pace
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2016, année du commerce digital unifié : du "channel centric" au "customer centric"

From www.lsa-conso.fr

Cross-canal :
Le mobile à l’heure du commerce








Laurent Péron, Directeur Europe du Sud de... Contexte Commerce connecté Omni-Commerce, Tribune d'experts - Dossiers LSA Conso
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LEO Pharma lance le programme LEO Innovation Lab

From buzz-esante.fr

LEO Pharma lance un programme destiné aux startups et acteurs de la e-santé pour améliorer la vie des personnes atteintes de psoriasis : LEO Innovation Lab
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The impact of Technology & Social Media on Doctors and Healthcare

From www.slideshare.net

An outline of data collected from European doctors (via Doctors.net.uk and M3 Global Research) looking at the impact of the Internet on healthcare and the expe…
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Pharma turns to mobile, population data to market to docs

From www.mmm-online.com

Discover why even digitally native docs can no longer abide the flood of information e-sent their way.
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Les pratiques managériales les plus innovantes du monde

From www.journaldunet.com

Audace, inventivité, souplesse, authenticité... Tout le monde s'accorde à dire que nos entreprises doivent se réinventer pour se différencier. Quand on parle d'innovation, on pense stratégie, offre, organisation et très rarement management, à savoir la manière dont on anime et les Hommes. Pourquoi ?
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